The story
Founded by He Xiangjian in 1968.1
In 1968, He Xiangjian (Chinese: 何享健) founded the company, which produced bottle lids in Beijiao.
After its initial period of manufacturing bottle lids and car parts, the company focused on the manufacture of fully finished goods; specifically, electric fans beginning in 1980. Five years later, Midea produced its first air conditioner, a product which remains the core component of Midea's business today. Over the following 15 years though, the company gradually expanded into a wide variety of other electrical home appliances, including refrigerators, washing machines, and microwave ovens.
In 1973, the subsidiary handling the core businesses of the company, known as "Guangdong Midea Electric", proceeded with a public offering of shares on the Shenzhen Stock Exchange. Guangdong Midea Electric's parent company, known today as "Midea Group", remained a privately held company at that time.
Midea opened its first overseas production facilities in 2007, in the Vietnam Industrial Park outside of Ho Chi Minh City. This would mark the beginning of a period of international expansion for the company. In 2008, Midea formed a manufacturing joint venture with Belarusian microwave producer Horizont, in order to break into the various CIS markets.
2010 would see the first of several overseas joint ventures between Midea and American air-conditioner manufacturer Carrier Corporation. Their first joint venture is based in Cairo, Egypt, under the name of Miraco Carrier. The next year, Midea and Carrier continued on this course, forming a collection of closely networked joint venture companies in Brazil, Argentina and Chile, and another one separately in India.
In August 2012, the board of Midea Group announced that the company's founder, He Xiangjian, had resigned as Chairman. Guangdong Midea Electric Chairman and President Paul Fang was named as the new Chairman of Midea Group.
A restructuring plan was announced in April 2013. In September 2013, the whole entity was publicly listed in the Shenzhen Stock Exchange as Midea Group. At the same time, Guangdong Midea Electric was privatized by Midea Group.
At the end of 2014, the Chinese electronics giant Xiaomi invested CN¥1.2 billion by acquiring 1.2% shares of Midea Group. A cooperation between the two companies was also announced at the same time.
Read the full text
In 2016, Midea made three major acquisitions, the first of which was Toshiba's home appliances business for US$477 million, followed by the even larger purchase of KUKA, the German robotics company. Lastly, acquiring Eureka, the brand that specializes in floorcare, from Electrolux AB in December.
In 2017, Midea became embroiled in a controversy involving millions of defective air conditioner/humidifier units made for many US brands. The incident involved lawsuits and allegations from US consumers that the company failed to honor its replacement obligations involving a recall it had issued.
In December 2018, Midea Group established its semiconductor subsidiary MR Semi Co. Ltd.
In 2022, the company launched its first major U.S. advertising campaign. The humorous campaign starred actor Sam Richardson of HBO's Veep as a fictional Chief Idea Officer who takes credit for all Midea products, calling them "My Ideas" and claiming to be "the man behind the best ideas, at the world's best appliance company."
In 2024, a sponsorship deal was struck between Midea and Sevilla FC. It will last until 2026.
From Wikipedia’s article on Midea Group, shared under CC BY-SA 4.0.4
