How it started
Auldey Toys
In 1993, Cai Dongqing spent 800,000 RMB to establish Auldey Toys company in Chenghai County, Shantou City, Guangdong Province, China. But the company couldn't develop, so in order to solve this trouble Cai established "Guangzhou Alpha Culture Spread Company".
Alpha Animation
In 2006, Alpha Animation used ads to sell "yo-yo" ball, and Blazing Teens (Chinese: 火力少年王).
In 2007, Alpha was transformed to establish "Guangdong Alpha Animation and Culture Company".
In 2012, Alpha Animation partnered with Hasbro to co-develop brands for China and other global markets. One of the brands selected was Alpha's Blazing Teens series, alongside an unnamed Hasbro property. The first results from this collaboration include Blazing Team and a Kre-O line of toys based on Alpha's Armor Hero franchise, both of which launched in late 2015.
From Wikipedia’s article on Alpha Group Company, shared under CC BY-SA 4.0.2