LG Household & Health Care

Founded in 1947, Koo In-Hwoi (founder of LG Corp) established Lucky Chemical Industrial Corp, and launched Lucky Cream, the very first cosmetics product in Korea. In 1954, the company also launched Korea's first toothpaste brand, Lucky Toothpaste. In February 1995, the company changed its name to LG Chemical Ltd. In April 2001, LG Household & Health Care spun off from LG Chemical, and was listed on the Korea Stock Exchange. Since current CEO & Vice Chairman, Suk Y. Cha joined the company in 2005, the business made a successful turnaround, and the company's growth was further driven by strategic M&As. Currently, LG Household & Health Care is expanding its cosmetics and personal care business into global market.

Cosmetics

LG Household & Health Care is the second largest cosmetics company in South Korea, and it has continued to narrow the gap with its competitor. Its major high-end cosmetics brands include 'The History of Whoo', 'O Hui', 'SU:M37', and 'belif'. The high-end cosmetics business is growing fast with 'The History of Whoo' recording the highest sales among all other brands in major duty-free stores in Korea. The major brands in mid-to-low end cosmetics include 'ISA KNOX', 'Sooryehan', 'BEYOND', and 'THEFACESHOP', the number one brandshop in Korea.

Household Goods

LG Household & Health Care has maintained a dominant number one position in Korean household goods industry, and still continues to increase its market share through product differentiation, and category expansion. The major business units are personal care and home care. Personal care includes oral care, hair care, and body care, while home care includes dishwashing detergent, laundry detergent, and fabric softener. The major brands are 'Perioe'·'Bamboo Salt'(oral care), 'Elastine'·'Reen'(hair care), 'ON: THE BODY'(body care), 'TECH'(laundry detergent), 'Jayeonpong'(dishwashing detergent), and 'Saffron'(fabric softner).

Beverages

Beverages business division was established through the M&A of Coca-Cola Beverage (former Coca-Cola Korea Bottling Co., Ltd) in 2007, and is currently the second largest beverage company in South Korea. The major brands are Coca-Cola, Fanta, Sprite, Minute Maid, Sunkist, Georgia, and Powerade.