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The story
Founded by Li Dongsheng in 1999.1
TCL began its international expansion in 1999 with entry into Vietnam and a listing on the Hong Kong Stock Exchange. In the early 2000s, it grew through acquisitions and partnerships, including Schneider Electric (Germany) in 2002 and a joint venture with France’s Thomson in 2003. By 2005, TCL had become the world’s top-selling color TV brand.
Through the late 2000s and early 2010s, TCL won global recognition with partnerships with IKEA (2012) and IMAX Corporation (2013), and consistent top-three global TV market share. Its partnership with Roku and the acquisition of Sanyo’s Mexico factory helped strengthen its North American presence.
From 2015 to 2018, TCL expanded further with joint ventures in Brazil and Argentina, new product lines like Thunderbird TV, and high-profile branding moves including Neymar as global ambassador. By 2018, it was the #2 TV maker worldwide.
In recent years, TCL launched its first branded smartphone (2020) and deepened global sports sponsorships with FIBA, Conmebol, and the Copa América. In 2025, it signed a landmark deal with the International Olympic Committee to become a TOP global sponsor until 2032.
In 2025, TCL Electronics launched its TCL SunPower Global unit.
From Wikipedia’s article on TCL Electronics, shared under CC BY-SA 4.0.4