.svg){kind=link}
The story
Founded by Keita Gotō on Oct 1, 1950, in Tokyo.1
History
Toei is a pioneer in the use of "Henshin"/"character transformation" in Live Action Television (TV) Film Video Game and Other's, Etc. Superhero martial-arts Mecha drama Franchises, a technique developed for the Kamen Rider, Metal Hero and Super Sentai series; the genre currently continues with Kamen Rider and Project R.E.D..
Toei's predecessor, the Toyoko Eiga Company, Ltd. (東横映画, Tō-Yoko Eiga; "Toyoko Films"), was incorporated in 1938. It was founded by Keita Goto, CEO of Tokyo-Yokohama Electric Railway, the direct predecessor to the Tokyu Corporation. It had erected its facilities immediately east of the Tōkyū Tōyoko Line; they managed the prewar Tōkyū Shibuya Yokohama studio system. From 1945 through the Toei merger, Tokyo-Yokohama Films leased from the Daiei Motion Picture Company a second studio in Kyoto.
On October 1, 1950, the Tokyo Film Distribution Company was incorporated as a subsidiary of Toyoko Eiga; in 1951 the company purchased Ōizumi Films. The current iteration of Toei was established on April 1, 1951 with Hiroshi Okawa as the first president. Through the merger, it gained the combined talents and experience of actors Chiezō Kataoka, Utaemon Ichikawa, Ryunosuke Tsukigata, Ryūtarō Ōtomo, Kinnosuke Nakamura, Chiyonosuke Azuma, Shirunosuke Toshin, Hashizo Okawa, and Satomi Oka.
In 1956, Toei purchased the Kyoto studio from Daiei. In 1956, Toei establishes an animation division, Toei Animation Company, Limited at the former Tokyo-Ōizumi animation studio, purchasing the assets of Japan Animated Films (日本動画映画, Nihon Dōga Eiga; often shortened to 日動映画 (Nichidō Eiga)).
Toei also bid on a license to start an education-focused TV station in 1956, which resulted in its part-ownership of Nippon Educational Television Co., now known as TV Asahi.
Shigeru Okada becomes the president & chief executive officer of Toei in 1971 and oversaw the adoptions of Toei's new business venture distributing foreign films in Japan in 1972.
In 1975, Toei opens the Toei Kyoto Studio Park. Toei Kyoto Studio's history reaches back to 1926 when Bando Tsumasaburo first developed a studio in what is now Uzumasa. Mitsuo Makino took over the property following the war in partnership with Toyoko Eiga and was absorbed along with Toyoko during Toei's merger.
Shigeru Okada becomes chairperson as Tan Takaiwa succeeds him as president and chief executive officer in 1993, establishing Toei Satellite TV Co., Ltd. and creates Toei Channel in 1998.
Read the full text
Asahi National Broadcasting Co., Ltd. (currently TV Asahi Holdings Corporation) is listed on the First Section of the Tokyo Stock Exchange in 2000, as shares of Toei Animation Co., Ltd. are listed on the over-the-counter market of the Japan Securities Dealers Association.
In 2011, Shigeru Okada, then chairperson emeritus, passes away, as Yusuke Okada and Noriyuki Tada become chairperson and president & chief executive officer of Toei in 2014.
Osamu Tezuka (not to be confused with the manga author and animator of the same name) became president and chief executive officer of Toei in 2020, as Noriyuki Tada succeeded Okada as chairperson. Toei also celebrated the 50th anniversary of the Kamen Rider Series in 2020. Tezuka initiated major structural reorganization in 2022 before passing in February 2023.
Tada temporarily assumed the role of CEO until Toei managing director and head of content Fumio Yoshimura was announced to succeed Tezuka as Toei's 7th president & chief executive officer. Recognizing Japan's shrinking market share, Yoshimura has vowed to continue with Tezuka's restructuring plans, and is looking towards North America and Asian markets to developing new projects and export existing IPs. Visiting Los Angeles for meetings with Hollywood studios together with Toei's studio head Yuji Kojima in 2025, Yoshimura announced Toei has budgeted US$1.6BN (JP¥240BN) for content and US$400M (JP¥60BN) to strengthen business operations.
On July 27, 2025, Toei closed its headquarters at the Toei Kaikan in Ginza, and relocated to Kyobashi Edogrand in Kyobashi. The closure also marked the end of Toei's cinema division as it wound down its operations in order for the company to focus on T-JOY.
Toei announced on April 21, 2026 that they were creating a games publishing division called Toei Games. This subsidiary will be focused on releasing games not based on Toei's existing intellectual properties.
Original creator
Live action
The Kagestar (1976-1977)
Ninja Captor (1976-1977)
Spider-Man (1978-1979)
Choukou Senshi Changéríon (1996)
Anime
Robot Romance Trilogy (1976-1979)
Future Robot Daltanious (1979-1980)
Space Emperor God Sigma (1980-1981)
Beast King GoLion (1981-1982)
Armored Fleet Dairugger XV (1982-1983)
Lightspeed Electroid Albegas (1983-1984)
Video Warrior Laserion (1984-1985)
From Wikipedia’s article on Toei Company, shared under CC BY-SA 4.0.4