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Adidas AG

Logo: Adidas, Public domain, via Wikimedia Commons4

German multinational clothing and apparel corporation

Adidas AG (German pronunciation: [ˈadiˌdas] ; styled as adidas since 1949) is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 16, 2026.

Overview

Jul 1924Founded1

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  • TickerADDYY on OTC Markets Group1
  • Industrysports industry, textile industry1
  • HeadquartersHerzogenaurach1
  • Websitewww.adidas.com
  • Legal formAktiengesellschaft1
  • Listed onOTC Markets Group (ADDYY), Frankfurt Stock Exchange (ADS)1
  • Business addressWorld Of Sports, Adi-Dassler-Strasse 1, Herzogenaurach, 2M 910745

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Herzogenaurach - Adidas - 2016
Photo: Avda, CC BY-SA 3.0, via Wikimedia Commons6

Adidas AG (German pronunciation: [ˈadiˌdas]; styled as adidas since 1949) is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake in the football club Bayern Munich, and Runtastic a fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. Adidas is known for its brand image, extensive long origin history for participating in sponsoring athletes, and gear in the FIFA World Cup series. The brand is also recognized for performance innovation of their shoes with ties within sports culture and durability with their focus of sport shoes, clothing, backpacks, and other accessories.3

The story

Founded by Adolf Dassler on Jul 1924.1

Leadership

Who has led Adidas AG, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Bjørn Gulden2023–now
197019801990200020102020

Products and brands

  • footwear
  • personal care product
  • sports equipment
  • sportswear

Listed on Wikidata.1

Subsidiaries and ownership

Subsidiaries

  • Adidas
  • Adidas (Canada)
  • Ashworth
  • Five Ten Footwear
  • Nike
  • adidas Runtastic
  • Arena Mark Spitz since 1973

Also owns

  • Adams Golf
  • Adidas
  • Adidas Originals
  • FC Bayern München AG
  • Yohji Yamamoto

From Wikidata.1

Acquisitions

  1. 2005Acquired Reebok1
  2. 1973Acquired Arena Mark Spitz1

Employees over time

Adidas AG employees by year159.0K in 2023+11% since 2014
020.0K40.0K60.0K80.0K2014: 53.1K53.1K20142015: 54.9K54.9K2015+3%2016: 57.9K57.9K2016+5%2017: 56.6K56.6K2017−2%2018: 56.4K56.4K2018−0%2019: 61.3K61.3K2019+9%2020: 61.9K61.9K2020+1%2021: 62.3K62.3K2021+1%2022: 59.3K59.3K2022−5%2023: 59.0K59.0K2023−0%
  • 202359,0301
  • 202259,2581
  • 202162,3291
  • 202061,8911
  • 201961,3221
  • 201856,4381
  • 201756,5771
  • 201657,8761

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

Adidas AG revenue by year121.4B EUR in 2023+47% since 2014
010.0B EUR20.0B EUR30.0B EUR2014: 14.5B EUR14.5B EUR20142015: 16.9B EUR16.9B EUR2015+16%2016: 19.3B EUR19.3B EUR2016+14%2017: 21.2B EUR21.2B EUR2017+10%2018: 21.9B EUR21.9B EUR2018+3%2019: 23.6B EUR23.6B EUR2019+8%2020: 19.8B EUR19.8B EUR2020−16%2021: 21.2B EUR21.2B EUR2021+7%2022: 22.5B EUR22.5B EUR2022+6%2023: 21.4B EUR21.4B EUR2023−5%
  • 202321.4B EUR1
  • 202222.5B EUR1
  • 202121.2B EUR1
  • 202019.8B EUR1
  • 201923.6B EUR1
  • 201821.9B EUR1

Net income

Adidas AG net income by year1-75.0M EUR in 2023
-1.0B EUR01.0B EUR2.0B EUR3.0B EUR2014: 490.0M EUR490.0M EUR20142015: 634.0M EUR634.0M EUR2015+29%2016: 1.0B EUR1.0B EUR2016+60%2017: 1.1B EUR1.1B EUR2017+8%2018: 1.7B EUR1.7B EUR2018+55%2019: 2.0B EUR2.0B EUR2019+16%2020: 432.0M EUR432.0M EUR2020−78%2021: 2.1B EUR2.1B EUR2021+390%2022: 612.0M EUR612.0M EUR2022−71%2023: -75.0M EUR-75.0M EUR2023
  • 2023-75.0M EUR1
  • 2022612.0M EUR1
  • 20212.1B EUR1
  • 2020432.0M EUR1
  • 20192.0B EUR1
  • 20181.7B EUR1

Former names

  • ADIDAS SALOMON AG /FIMar 18, 2002 to Oct 27, 20085

Timeline

  1. Jan 1, 2023New chief executive Bjørn Gulden becomes CEO1
  2. Nov 17, 1995Went public Listed on Frankfurt Stock Exchange1
  3. Jul 1924Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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