Adtranz

History

On 8 May 1995, ABB and Daimler-Benz proposed a merger of their rail industry-related activities into a single autonomous 50:50 joint venture; the combined group would be the largest rail-technology company in the world. In Germany the combined company, along with Siemens would have a duopoly or near-duopoly in the market areas of electric locomotives, mainline and regional electric and diesel multiple units, trams and metros, and catenary systems. In the EU, outside Germany, the merger would have meant no significant market share increase, including Scandinavia, where ABB had a dominant market share. The proposed merger was approved by government regulators on 18 October 1995, on the condition that both companies divest themselves of any shares in Kiepe, a traction components company. The merger came into force on 1 January 1996.

The company's manufacturing facilities and product lines were rationalised, including a standard form of car body; after 18 months manufacturing costs had been reduced by 30%, revenues and orders also rose from 1996 to 1997. However the company continued to lose money, $111 million in 1997. Polish manufacturer Pafawag was acquired in 1997 and the facility modernised, controlling interests in MÁV Dunakeszi, Hungary and Schindler Waggon Switzerland were also acquired by the end of 1997.In March 1998 Adtranz presented a set of new product brands for modular product platforms, with designs that can be adapted for the specific requirements of different customers: the Innovia guided transport vehicle, the Incentro low floor tram, the Itino diesel multiple unit, the Crusaris medium-high speed train (based on the GMB Class 71 flytoget trains), and the Octeon electric locomotive. A new diesel locomotive design with engine and electrical traction system provided by General Electric was introduced, named "Blue Tiger". Adtranz intended to consolidate its product range around these families once on-going deliveries were finished.

Adtranz continued operating at a loss in 1998, attributed to earlier contracts with underestimated costs, as well as technical problems with products, in spite of an order for 400 locomotives from Deutsche Bahn, necessitating the acquisition of Swiss Locomotive and Machine Works.

In January 1999, ABB sold its 50% stake in Adtranz to DaimlerChrysler for $472 million, taking up a previous agreement made on the formation of the joint venture whereby DaimlerChrysler was required to purchase ABB's stake.

Adtranz finally achieved profitability in 2000, as DaimlerChrysler prepared to sell off Adtranz. The Greenbrier Companies acquired the freight wagon manufacturing business in January 2000. The overhead electrification systems installations business was sold to Balfour Beatty in late 2000 for €153 million. No buyer was found for the railway signalling division.

The remaining assets of Adtranz were sold to Bombardier, in a $711 million deal announced in August 2000, a price considered to be low by industry analysts. The sale was cleared by the European Union in April 2001 on the condition that Bombardier would license or sell the Adtranz regional train and tram products to Stadler Rail in the German market, due to the large market share of Bombardier and Adtranz in the country. The deal would make Stadler a viable independent company providing competition to Bombardier. The takeover came into legal effect on 1 May 2001 with a final price of $725 million and ADtranz was folded into the Bombardier Transportation division.

Within months of the sale, Bombardier said that it was misled about the financial situation of Adtranz. Bombardier sued DaimlerChrysler for providing misleading financial information. The companies settled in September 2004 with DaimlerChrysler agreeing to refund $209 million, making the final sale price for Adtranz just $516 million.

Brand

The brand Adtranz was created by Landor Associates as part of the corporate identity of ABB Daimler Benz Transportation. It is an acronym derived from selected letters of the complete name of the first company using it: ABB Daimler-Benz Transportation, with a z in place of an s at the end for the name to imply a complete product platform from A to Z. It was capitalised by the companies with a capital D as ADtranz, following the standard English text formatting and capitalisation rules it is spelled with a small d as Adtranz. Above the text ADtranz, the company logo included a green dot, symbolising a signal set on green, as well as the environmental friendliness of railways. The company also registered the slogan ADtranz – we speak railways. Rights on the brand and slogan were deleted in 2008 and 2007 respectively.

Locomotives

E464 electric locomotive

Norges Statsbaner El 18 locomotive

Indian Railways WAP-5 (with Chittaranjan Locomotive Works)