The story
Founded by Kinnevik AB and Rocket Internet SE in 2011.1
Global Fashion Group (GFG) was established in 2014 through a consolidation of fashion e-commerce regional companies backed by Kinnevik and Rocket Internet. Its regional companies Dafiti, Lamoda, The Iconic, Zalora and Jabong (later sold) were founded in 2011 and 2012.
In 2011 and 2012, the GFG regional companies began operations with a business model of selling inventory to customers from its warehouses.
From 2013, the GFG regional companies started creating their own private-label brands, such as Lost Ink and Zalora (formerly Ezra).
In April 2015, Romain Voog was appointed chief executive officer of GFG. He retained the role for approximately 3 years.
In 2016, GFG rolled out its Marketplace platform across key markets to complement its traditional inventory-led model.
In April 2017, GFG appointed Cynthia Gordon, a board member of Kinnevik, as the new chair of GFG Board of Directors.
In February 2018, Patrick Schmidt and Christoph Barchewitz were appointed co-chief executive officers, succeeding Romain Voog.
As of July 2019, it is now listed on the Frankfurt Stock Exchange (ticker symbol: GFG).
From Wikipedia’s article on Global Fashion Group, shared under CC BY-SA 4.0.6