The story
Founded by American Motors Corporation in 1971, in South Bend.1
Beginning
AM General traces its roots to the Standard Wheel Company of Terre Haute, Indiana, which expanded in 1903 to include the Overland Automotive Division. In 1908, John North Willys purchased the Overland company, then based in Indianapolis, Indiana, and renamed it Willys-Overland Motors. In 1941, the U.S. Army awarded a contract to Willys-Overland Motor Company to produce the Willys MB, also known as the Jeep, for the U.S. Infantry. It then mass-produced that vehicle as "America's first four-wheel-drive, one-fourth-ton, tactical utility truck"—the Jeep of World War II fame.
In 1953, Kaiser Motors purchased Willys-Overland, changing its name first to Kaiser-Willys Motor Company, and in 1963, to Kaiser-Jeep Corporation. In 1970, it was purchased by American Motors Corporation (AMC). In July 2020, KPS Capital Partners acquired the company.
Defense and Government Products Division
In 1964, Kaiser-Jeep purchased the Studebaker facilities on Chippewa Avenue in South Bend, Indiana, Studebaker's "General Products Division", and its substantial defense contracts.
At the time, Kaiser had been awarded a US$87 million Army truck contract, and under government pressure, agreed to perform the work at the South Bend plant it had recently acquired from Studebaker.
American Motors
In 1970, American Motors Corporation (AMC) purchased the Jeep Corporation from Kaiser, when Kaiser decided to leave the auto business.
In 1971, AMC made the General Products Division of Jeep (producing military trucks as well as contract and non-commercial vehicles) a wholly owned subsidiary and renamed it "AM General Corporation".
In 1982, American Motors ceased to function as an independent automaker when Renault purchased a total 46.1% interest.
Federal government regulations at that time forbade ownership of defense contractors by foreign governments — and the French government partially owned Renault.
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LTV Corporation
In 1983, LTV Corporation bought AM General and established it as a wholly owned subsidiary. In 1984, its headquarters moved from the American Motors AMTEK Building in Detroit, Michigan, to Livonia, Michigan, and two years later to South Bend, Indiana, where primary manufacturing operations were located.
Renco Group
In 1992, AM General was sold to Renco Group, which in 2002 converted it to a limited liability company.
Hummer brand
In 1984, AM General built a factory for HMMWV production at 13200 McKinley Hwy in Mishawaka.
In 1992, AM General began marketing the HMMWV to the civilian market under the Hummer brand. In 1999, GM acquired the rights to the brand and continued production of the original civilian Hummer as the H1 until June 2006.
In 2002, the Hummer H2 went on the market and was produced until January 2009. It was designed and marketed by GM, and manufactured by AM General at the Mishawaka plant. AM General did not build the H3 model.
GM was sued early in 2003 by DaimlerChrysler, owners of the Jeep brand, for the resemblance of the Hummer's seven-slot grille to Jeep's. The lawsuit was dismissed after acknowledgment of the shared corporate history of AMC and Jeep. General Motors in turn sued boutique automaker Avanti Motor Corporation of Cancun, Mexico after it introduced the Studebaker XUV at the Chicago Auto show in 2002. General Motors said Avanti infringed on Hummer's look by planning a vehicle resembling the Hummer. The AM General Hummer line had returned to the original Studebaker General Products Division, responsible for all military contracts.
2004–present
In August 2004, it was announced that Ronald Perelman's MacAndrews & Forbes company would form a joint venture with AM General's then-owner, Renco Group, to give Perelman 70% ownership. The deal reportedly cost close to US$1 billion.
In 2008, AM General and the Vehicle Production Group (VPG), of Troy, Michigan, announced that contracts had been signed for AM General to begin producing purpose-built taxi-cabs in 2009. Production began in October 2011. The first vehicle off the line was presented to Marc Buoniconti, a former linebacker for The Citadel who was partially paralyzed in 1985.
In May 2010, Azure Dynamics announced it had chosen AM General to assemble its electric drivetrain for Ford Transit Connect vehicles for the North American market at its Livonia, Michigan, factory.
In September 2013, AM General reached an agreement to purchase the United States Department of Energy's secured loan to the Vehicle Production Group (VPG). Prior to this, AM General acted as the sole vehicle assembler for VPG. As a result of this transaction, AM General created a wholly owned company, Mobility Ventures LLC, to operate the Mobility Vehicle-1 (MV-1) business and receive all VPG assets.
In 2015, production of the Mercedes-Benz R-Class began at the Mishawaka assembly plant. Without this deal, "the German automaker would likely have had to shut down production of the vehicle, currently only sold in China." Production ended in October 2017.
In July 2020, investment company KPS Capital Partners acquired AM General from its previous owner, MacAndrews & Forbes.
AM General submitted a prototype to become the United States Postal Service's Next Generation Delivery Vehicle, but their entry was not chosen.
From Wikipedia’s article on AM General, shared under CC BY-SA 4.0.3