AREB on OTC
AMERICAN REBEL HOLDINGS INC
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Last updated Oct 16, 2026.
Overview
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Financials
From the company’s reports to the SEC. Every number links to the filing it came from.
Key numbers, fiscal 2025
-2.1%Gross margin3
-155.0%Operating margin3
-360.5%Net margin3
-16.6%Revenue growth, 20253
-783.4%Return on equity3
-$7.6MFree cash flow3
Where the money goes
Where each dollar of revenue went, fiscal 2025
- Cost of revenue99¢$9.7M
- Research and development1¢$78.6K
Out of $9.5M in revenue.3 The company lost money this year.
Financial statements
Every line of the income statement in the latest annual report, as filed.3
| Period ending | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Revenue | $9.5M | $11.4M |
| Cost of goods sold | $9.7M | $11.5M |
| Gross margin | -$197.8K | -$119.6K |
| Consulting/payroll and other costs | $3.2M | $2.0M |
| Compensation expense officers deferred comp related party | $531.3K | $656.2K |
| Rental expense, warehousing, outlet expense | $179.6K | $468.7K |
| Product development costs | $78.6K | $385.8K |
| Marketing and brand development costs | $4.6M | $2.4M |
| Administrative and other | $5.6M | $6.0M |
| Depreciation and amortization expense | $248.9K | $145.5K |
| Total operating expenses | $14.6M | $12.1M |
| Operating loss | -$14.8M | -$12.2M |
| Interest expense | -$2.5M | -$4.0M |
| Interest income | $1.6K | $1.4K |
| Gain/(loss) on sale of equipment | $6.2K | |
| Other income | $14.3K | |
| Loss on debt extinguishment | -$14.0M | -$1.4M |
| Remeasurement and loss on settlement of liabilities | -$3.1M | |
| Net income (loss) before income tax provision | -$34.3M | -$17.6M |
| Net income (loss) | -$34.3M | -$17.6M |
| Basic income (loss) per share | -$63,214.16 | -$12,276,404.46 |
| Diluted income (loss) per share | -$63,214.16 | -$12,276,404.46 |
| Weighted average common shares outstanding - basic | 543 shares | 1 shares |
| Weighted average common shares outstanding - diluted | 543 shares | 1 shares |
Every line of the balance sheet in the latest annual report, as filed.3
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 |
|---|---|---|---|
| Cash and cash equivalents | $147.6K | $287.5K | |
| Accounts receivable, net | $949.5K | $1.2M | $2.7M |
| Prepaid expense | $1.8M | $311.9K | |
| Inventory, net | $2.8M | $4.6M | |
| Total Current Assets | $5.6M | $6.3M | |
| Property and Equipment, net | $14.3M | $274.2K | |
| Restricted cash (Note 9) | $2.6M | ||
| Lease deposits and other | $59.7K | $47.1K | |
| Investments | $6.5M | ||
| Right-of-use lease assets, net | $2.2M | $2.9M | |
| Intangible assets, net | $400.0K | $450.0K | |
| Total Other Assets | $11.8M | $3.4M | |
| TOTAL ASSETS | $31.8M | $10.0M | |
| Accounts payable and other payables | $3.5M | $3.2M | |
| Accrued expense and other | $722.3K | $2.1M | |
| Accrued interest | $554.4K | $1.3M | |
| Deferred revenue | $369.6K | $286.7K | |
| Line of credit | $2.0M | ||
| Right-of-use lease liability, current | $797.4K | $661.9K | |
| Total Current Liabilities | $26.0M | $15.3M | |
| Right-of-use lease liability, long-term | $1.5M | $2.4M | |
| TOTAL LIABILITIES | $27.4M | $17.6M | |
| Common stock, $0.001 par value; 600,000,000 shares authorized; 3,362 and 2 issued and outstanding at December 31, 2025 and 2024, respectively | $3 | ||
| Additional paid in capital | $103.8M | $57.5M | |
| Accumulated deficit | -$99.4M | -$65.1M | |
| TOTAL STOCKHOLDERS EQUITY (DEFICIT) | $4.4M | -$7.6M | $4.1M |
| TOTAL LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT) | $31.8M | $10.0M | |
| Preferred stock, par value | $0.00 | $0.00 | |
| Preferred stock, shares authorized | 10.0M shares | 10.0M shares | |
| Preferred stock, shares issued | 1.5M shares | 398.3K shares | |
| Preferred stock, shares outstanding | 1.5M shares | 398.3K shares | |
| Common stock, par value | $0.00 | $0.00 | |
| Common stock, shares authorized | 600.0M shares | 600.0M shares | |
| Common stock, shares issued | 3.4K shares | 2 shares | |
| Common stock, shares outstanding | 3.4K shares | 2 shares |
Cash flow is reported year to date, not quarter by quarter, so there are no separate quarterly figures.
Every line of the cash flow in the latest annual report, as filed.3
| Period ending | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Net loss | -$34.3M | -$17.6M |
| Depreciation and amortization | $248.9K | $239.8K |
| Non-cash, in-kind interest settled | $989.6K | $518.9K |
| Gain on disposition of property | -$6.2K | |
| Deferred compensation in connection with Series A preferred shares | $531.3K | $656.2K |
| Loss on debt extinguishment | $14.0M | $1.4M |
| Loss on settlement of liability | $3.1M | |
| Accounts receivable | $221.4K | $1.5M |
| Prepaid expense and other | $371.3K | -$244.6K |
| Inventory | $1.8M | $1.0M |
| Inventory deposits | $22.0K | |
| Lease deposits and other | -$12.6K | -$21.7K |
| Accounts payable | $7.3M | $2.4M |
| Accrued expenses | -$1.4M | $1.4M |
| Accrued interest | $1.2M | |
| Deferred revenue | $82.9K | $286.7K |
| Right-of-use lease liabilities | -$100.6K | $98.0K |
| Net Cash (Used in) Operating Activities | -$7.2M | -$7.0M |
| Purchases of property and equipment | -$329.4K | -$3.1K |
| Net Cash Provided by Investing Activities | -$329.4K | -$3.1K |
| Offering costs paid | -$607.7K | |
| Proceeds from line of credit | $535.2K | |
| Payments on loans - officer - related party | $373.1K | |
| Proceeds from loans - director - related party | $400.0K | |
| Proceeds from working capital loans, net | $8.9M | $6.7M |
| Repayments of working capital loans, net | -$847.0K | -$1.9M |
| Origination fees paid | -$73.6K | -$134.6K |
| Payments on line of credit | -$2.0M | |
| Proceeds from issuance of Series D preferred stock | $2.2M | $236.2K |
| Proceeds from issuance of Common stock | $2.5M | |
| Net Cash Provided by Financing Activities | $10.0M | $6.2M |
| CHANGE IN CASH, CASH EQUIVALENTS, AND RESTRICTED CASH | $2.5M | -$789.5K |
| Interest | $478.6K | $295.1K |
| Prepaid expenses paid for with issuance of Company stock | $1.7M | |
| Liabilities settled with issuance of Company stock | $6.2M | |
| Investments purchased with Company stock | $8.7M | |
| Debt converted to Company stock | $6.0M |
Former names
- CUBESCAPE INCAug 4, 2015 to Jan 5, 20172
Recent filings
- Oct 14, 20268-K
- Sep 28, 20264 PRIMARY DOCUMENT
- Sep 17, 20268-K
- Sep 14, 20264 PRIMARY DOCUMENT
- Sep 9, 20268-K
- Aug 31, 20268-K
- Aug 10, 202610-Q
- Aug 7, 20268-K
- Aug 6, 2026144
- Aug 4, 20268-K
- Jul 21, 20268-K
- Jul 14, 202625-NSE
- Jul 2, 20268-K
- Jun 18, 20268-K
- Jun 2, 2026DEF 14A
Every filing from the last three years, summarized. The full record is on SEC EDGAR.1
Sources
The numbers on this page point here. Each one links to the record it came from.
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