The story
The Guildford & West Surrey brand name was first created in 1990 when the Guildford operations of the newly-privatised Alder Valley bus company were sold to London & Country, owned by the Drawlane Group, L&C itself a rebranding of the London Country South West NBC subsidiary. Buses in the area began to wear the Guildford & West Surrey fleet name and livery in London & Country's livery.
The company was renamed Arriva Guildford & West Surrey Ltd in 2001, although with the launch of the Arriva corporate brand, buses were being repainted into the corporate livery several years prior, initially with the strapline serving Surrey and West Sussex. The company was later incorporated into the Arriva Southern Counties division, dropping the strapline, and traded as Arriva Southern Counties.
At the end of February 2002, the company closed its Woking depot, with routes and vehicles transferring to the Guildford depot. At the same time, two Guildford-based routes (418 and 479) were withdrawn for being uneconomical, having lost out to London Buses-contracted routes that covered the same sections of road.
On 7 March 2007, the Arriva West Sussex licence (operating buses from a depot in Horsham) was not continued, with the vehicles at Horsham transferring to the Arriva Guildford & West Surrey licence. However, it was announced in September 2009 that the Horsham operations would be sold to Metrobus, with all routes transferring to Crawley depot. All staff and 19 single-decker buses were transferred to Metrobus from 3 October 2009. Arriva maintained a presence in Horsham through hourly route 63 (Guildford - Horsham), which was operated by Cranleigh depot, though it was amended to remove a local section of route in Horsham.
On 2 May 2017, a new express route (numbered X1) was introduced between Horsham and Guildford, going through Broadbridge Heath, Clemsfold, Alfold, Bramley and Shalford. This was short-lived, however, as it was withdrawn on 10 March 2018.
Commencing 4 November 2018, Arriva launched routes A (to/from Royal Surrey County Hospital), B (to/from the Park Barn Estate) and C (to/from Stoughton) to rival the existing routes already operated by Stagecoach South and Safeguard Coaches.
In March 2019, Arriva commercially took over the route 479 between Guildford and Epsom after its operator, Buses Excetera, ceased trading at short notice.
In October 2021, Arriva announced they planned to close the single remaining depot in Guildford, following a decline in passenger numbers and the operation being deemed unsustainable, ceasing operations on 17 December 2021. From that date, six routes were taken over by Stagecoach South, with routes 36 and 37 being replaced by a new route 6 and an extension to the existing route 1. Additionally, route 18 and Sunday service on route 3 were transferred to Safeguard, with the 18 extended to Merrow and Bushy Hill to cover the gaps on the remainder of the former routes 36 and 37. Routes 436 and 479 were transferred to Falcon Buses. Route A was withdrawn without replacement from 14 November 2021.
From Wikipedia’s article on Arriva Guildford & West Surrey, shared under CC BY-SA 4.0.3
