Private company

Atkins Nutritionals

Logo: Jam20210, Public domain, via Wikimedia Commons3

American diet food brand

Atkins Nutritionals, Inc. was founded by Robert Atkins in order to promote the low-carbohydrate packaged foods of the Atkins diet. As of 2017, it is part of The Simply Good Foods Company. The company sells low-carbohydrate bars, shakes, and snacks.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1989Founded1

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Atkins Nutritionals, Inc. was founded by Robert Atkins in order to promote the low-carbohydrate packaged foods of the Atkins diet. As of 2017, it is part of The Simply Good Foods Company. The company sells low-carbohydrate bars, shakes, and snacks.2

Corporate structure

Atkins Nutritionals is part of a group headed by Simply Good. 16 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Simply Good Denver, Colorado
    • Atkins Nutritionals
    • Atkins Intermediate Holdings, LLC Subsidiary · Delaware, United States
    • Atkins Nutritional Holdings II, Inc. Subsidiary · Delaware, United States
    • Atkins Nutritional Holdings, Inc. Subsidiary · Delaware, United States
    • Conyers Park Acquisition Corp., Inc. Subsidiary · Delaware, United States
    • NCP-ATK Holdings, Inc. Subsidiary · Delaware, United States
    • Only What You Need, Inc. Subsidiary · Delaware, United States
    • Quest Nutrition, LLC Subsidiary · Delaware, United States
    • Simply Good Foods Australia PTY LTD Subsidiary · Australia
    • Simply Good Foods Canada Inc. Subsidiary · Ontario, Canada
    • Simply Good Foods NZ Limited Subsidiary · New Zealand
    • Simply Good Foods USA, Inc. Subsidiary · New York, United States
    • SMPL Canada, Inc. Subsidiary · Ontario, Canada
    • VMG Quest Blocker, Inc. Subsidiary · Delaware, United States
    • Voyage Holdings, LLC Subsidiary · Delaware, United States

Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Founded by Robert Atkins in 1989.1

Atkins Nutritionals, Inc. was originally founded as Complementary Formulations in 1989. The company was renamed to Atkins Nutritionals in 1998. It was founded to supplement the way of the Atkins diet. The diet was developed after Atkins read a research paper in the Journal of the American Medical Association. The paper, entitled "Weight Reduction," was published by Alfred W. Pennington in 1958. Atkins used information from the study to resolve his own overweight condition.

In October 2003 Parthenon Capital LLC and Goldman Sachs both acquired stakes in the company. Following the death of its founder in 2003, the popularity of the diet and demand for Atkins products waned, causing Atkins Nutritionals Inc. to file for bankruptcy in July 2005, citing losses of $340 million.

The company emerged from bankruptcy in 2007 owned by North Castle Partners.

Roark Capital Group bought the company in 2010. In February 2015, it was reported that Roark was seeking to sell the company. In April 2017, it was reported that Conyers Park Acquisition Corporation had acquired Atkins from Roark. Conyers Park and Atkins combined under a new company called The Simply Good Foods Company.

From Wikipedia’s article on Atkins Nutritionals, shared under CC BY-SA 4.0.4

Leadership

Who has led Atkins Nutritionals, and when. Pick a name to see everywhere that person has worked.

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2017Acquired Acquired by Simply Good1
  2. 1989Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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