How it started
History
The company was founded in 2011 as Rightster, a YouTube multichannel network and rights-management platform, and rebranded as Brave Bison in 2016.
In January 2020, Oli Green joined the board following an investment by Tangent, a technology business, with his brother Theo Green later taking an executive role in the company’s expansion programme.
Brave Bison has expanded through acquisitions since 2021. It bought digital media agency Greenlight Digital and Greenlight Commerce in 2021, acquiring clients including New Balance, Currys, Gap and Furniture Village.
In 2023, Brave Bison acquired social-media agency SocialChain, which was originally founded by entrepreneur Steven Bartlett. SocialChain worked with clients including KFC, Arla Foods and Pernod Ricard.
In December 2024, Brave Bison acquired Engage Digital Partners for about £11 million, expanding into sports rights and fan-engagement media for clients including Real Madrid, the All Blacks and Formula 1.
From Wikipedia’s article on Brave Bison, shared under CC BY-SA 4.0.2