BBWI on NYSE

Bath & Body Works

Logo: Bath & Body Works, Public domain, via Wikimedia Commons4

American retailer

Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, candles, accessories, and hand sanitizers. It was founded in 1990 in New Albany, Ohio, and has since expanded across six continents.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 16, 2026.

Overview

$7.3BRevenue, fiscal 20265
$649.0MNet income, fiscal 20265
1990Founded1

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  • TickerBBWI on NYSE1
  • Industryfinal good, perfumes industry1
  • HeadquartersPanama City1
  • Founded inNew Albany1
  • Websitewww.bathandbodyworks.com
  • Incorporated inDE6
  • Business addressThree Limited Pkwy, P O Box 16000, Columbus, Oh 432306
  • Filer categoryLarge accelerated filer6
Bath and Body Works store in Toronto
Photo: bargainmoose, CC BY 2.0, via Wikimedia Commons8

Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, candles, accessories, and hand sanitizers. It was founded in 1990 in New Albany, Ohio, and has since expanded across six continents. In 1997, it became the largest bath shop chain in the United States.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2026

43.7%Gross margin5
15.4%Operating margin5
8.9%Net margin5
-0.2%Revenue growth, 20265
$865.0MFree cash flow5

Where the money goes

Where each dollar of revenue went, fiscal 2026

  • Cost of revenue56¢$4.1B
  • Selling, general and admin28¢$2.1B
  • Interest4¢$276.0M
  • Income tax3¢$233.0M
  • Profit9¢$649.0M

Out of $7.3B in revenue.5

Where each dollar of operating cash went, fiscal 2026

  • Capital spending22¢$237.0M
  • Dividends paid15¢$167.0M
  • Share buybacks36¢$401.0M
  • Kept or used elsewhere27¢$297.0M

Out of $1.1B of cash from operations.5

Financial statements

Revenue9101112135$7.3B in 2026−45% since 2019
0$5.0B$10.0B$15.0B2019: $13.2B$13.2B20192020: $5.4B$5.4B2020−59%2021: $6.4B$6.4B2021+19%2022: $7.9B$7.9B2022+23%2023: $7.6B$7.6B2023−4%2024: $7.4B$7.4B2024−2%2025: $7.3B$7.3B2025−2%2026: $7.3B$7.3B2026−0%
Gross profit9101112135$3.2B in 2026−35% since 2019
0$2.0B$4.0B$6.0B2019: $4.9B$4.9B20192020: $2.4B$2.4B2020−51%2021: $3.1B$3.1B2021+30%2022: $3.9B$3.9B2022+25%2023: $3.3B$3.3B2023−16%2024: $3.2B$3.2B2024−1%2025: $3.2B$3.2B2025−0%2026: $3.2B$3.2B2026−1%
Operating income9101112135$1.1B in 2026−9% since 2019
0$1.0B$2.0B$3.0B2019: $1.2B$1.2B20192020: $1.0B$1.0B2020−16%2021: $1.6B$1.6B2021+54%2022: $2.0B$2.0B2022+25%2023: $1.4B$1.4B2023−32%2024: $1.3B$1.3B2024−7%2025: $1.3B$1.3B2025−1%2026: $1.1B$1.1B2026−11%
Net income9101112135$649.0M in 2026+1% since 2019
-$500.0M0$500.0M$1.0B$1.5B2019: $644.0M$644.0M20192020: -$366.0M-$366.0M20202021: $844.0M$844.0M20212022: $1.3B$1.3B2022+58%2023: $800.0M$800.0M2023−40%2024: $878.0M$878.0M2024+10%2025: $798.0M$798.0M2025−9%2026: $649.0M$649.0M2026−19%

Every line of the income statement in the latest annual report, as filed.5

Period ending2026-01-312025-01-312024-01-31
Net Sales$7.3B$7.3B$7.4B
Costs of Goods Sold, Buying and Occupancy-$4.1B-$4.1B-$4.2B
Gross Profit$3.2B$3.2B$3.2B
General, Administrative and Store Operating Expenses-$2.1B-$2.0B-$2.0B
Operating Income$1.1B$1.3B$1.3B
Interest Expense-$276.0M-$312.0M-$345.0M
Other Income, Net$32.0M$74.0M$81.0M
Income Before Income Taxes$882.0M$1.0B$1.0B
Provision for Income Taxes-$233.0M-$230.0M-$143.0M
Net Income$649.0M$798.0M$878.0M
Net Income Per Basic Share (in USD per share)$3.12$3.62$3.86
Net Income Per Diluted Share (in USD per share)$3.11$3.61$3.84

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The story

Founded by Les Wexner in 1990, in New Albany.1

Bath & Body Works was founded in 1990 in New Albany, Ohio, as the beauty line for Express, Inc. The company's first store opened in a Cambridge, Massachusetts, mall in September 1990. In 1991, the Body Shop sued Bath & Body Works, resulting in Bath & Body Works rebranding. The brand created a mascot named Kate who serves as a founding figure, with the store layout being modeled as her country house. In 1997, a secondary brand known as Bath & Body Works at Home was launched. Two years later, the company launched the White Barn Candle Company, a division specializing in the sale of scented candles.

Bath & Body Works launched both a seasonal catalog and a website in 2006. In November 2006, the company launched its first television commercial advertisement. Net sales as of January 28, 2006 were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret.

In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with the Body Shop being its main competition.

Bath & Body Works operates more than 1,900 stores. In October 2010, it opened its first stores outside of North America in Kuwait, by the franchise giant M. H. Alshaya Co. The company often recycles scents; discontinuing a scent and renaming it with a fresh new look.

Its fragrances have included Cucumber Melon, introduced in 1998, which was inducted into the Fragrance Foundation's Hall of Fame in 2018.

From Wikipedia’s article on Bath & Body Works, shared under CC BY-SA 4.0.7

Leadership

Who has led Bath & Body Works, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • candle
  • hand sanitizer
  • lotion
  • perfume
  • soap

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

From Wikidata.1

Former names

  • L Brands, Inc.Apr 2, 2013 to Jul 30, 20216
  • LIMITED BRANDS INCJun 17, 2002 to Mar 22, 20136
  • LIMITED INCJun 13, 1994 to Jun 12, 20026

Timeline

  1. 1990Founded Founded in New Albany1

Recent filings

  1. Sep 23, 20268-K
  2. Sep 23, 20264
  3. Aug 26, 20268-K
  4. Aug 26, 202610-Q
  5. Aug 12, 2026SCHEDULE 13G/A
  6. Aug 12, 20264
  7. Jul 21, 20263
  8. Jul 20, 20268-K
  9. Jun 15, 20263
  10. Jun 15, 20263
  11. Jun 15, 20263
  12. Jun 15, 20263
  13. Jun 15, 20268-K
  14. Jun 15, 20264
  15. Jun 15, 20264

Every filing from the last three years, summarized. The full record is on SEC EDGAR.2