How it started
History
In October 1995 the first BurgerFuel was opened in Ponsonby, Auckland by Chris Mason.. In 2007, BurgerFuel Worldwide publicly floated on the NZX. The company directors were hoping to generate $15 million from the IPO; however, they ultimately raised slightly over a third of that. By 2015, the company had over 70 stores.
In January 2020, te reo Māori advocates were worried that BurgerFuel's newly launched 'Hoki Dokey' fishburger could strengthen the incorrect pronunciation of the word hoki (correctly pronounced as HAW-key).
From Wikipedia’s article on BurgerFuel, shared under CC BY-SA 4.0.2