Private company

Boing

Logo: Boing S.p.A., Public domain, via Wikimedia Commons4

Italian children's television company

Boing S.p.A. is an Italian children's television broadcasting company operated as a joint venture between Mediaset, which owns a 51% stake in the company, and Skydance Corporation, which owns a 49% stake in the company. It was established with a capital of € 10 million between Mediaset and Turner Broadcasting System Europe.2 Its products include Cartoonito and Boing Plus.1 It is part of Warner Bros. Discovery.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2004Founded1
  • Industrymedia industry1
  • HeadquartersMilan1
  • Founded inMilan1
  • Websitewww.boingtv.it
  • Legal formsocietà per azioni1
  • LEI2138003B97Y3K9BQHJ143
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressVIA PALEOCAPA PIETRO 3, 20121 Milano, Italy3
  • Registered withRevenue Agency, 046027909683

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Boing S.p.A. is an Italian children's television broadcasting company operated as a joint venture between Mediaset, which owns a 51% stake in the company, and Skydance Corporation, which owns a 49% stake in the company. It was established with a capital of € 10 million between Mediaset and Turner Broadcasting System Europe.2

Corporate structure

Boing is part of a group headed by MFE - MediaForEurope. 66 entities, 7 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

The company was founded as a joint venture between Mediaset and Turner Broadcasting System Europe with the aim of launching the first free-to-air Italian television channel aimed at children.

In 2011, the company launched the Italian version of Cartoonito, a channel aimed at preschool children.

On 15 March 2013, Mediaset sold the children's business unit to Boing S.p.A.

Boing achieved a pre-eminent position in children's television broadcasting thanks to the ratings achieved by Boing and Cartoonito in 2013 and 2014.

On 11 July 2019, Boing Plus launched, replacing Pop, which was owned by Sony Pictures Entertainment Italia.

On 9 July 2026, it was announced that Warner Bros. Discovery Italia's two free-to-air children's networks, Frisbee and K2, would be transferred over to Boing S.p.A. to expand the company's offerings in the children's market.

From Wikipedia’s article on Boing (company), shared under CC BY-SA 4.0.5

Products and brands

  • Boing
  • Boing Plus
  • Cartoonito

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. Nov 9, 2021Parent Directly consolidated by MFE - MediaForEurope3
  2. 2004Founded Founded in Milan1

Sources

The numbers on this page point here. Each one links to the record it came from.

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