Private company

bol

Logo: Ahold Delhaize, Public domain, via Wikimedia Commons4

Dutch multinational e-commerce company owned by Ahold Delhaize

Bol (formerly bol.com) is a webshop in the Netherlands and offers general merchandising products in categories such as music, film, electronics, toys, jewelry, watches, baby products, gardening, and DIY. As of 2020, the store serves 11 million active customers in the Netherlands and Belgium and offers over 23 million items. Since 2011, Bol has also opened its webshop for retailers to sell and effectively became a platform.2 It was founded by Bertelsmann.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

  • Industrye-commerce1
  • HeadquartersUtrecht1
  • Websitewww.bol.com
  • Legal formcorporation1
  • LEI724500PI68UVLK7E3S113
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressPapendorpseweg 100, 3528BJ Utrecht, Netherlands3
  • Registered withThe Netherlands Chamber of Commerce, 321473823

Bol (formerly bol.com) is a webshop in the Netherlands and offers general merchandising products in categories such as music, film, electronics, toys, jewelry, watches, baby products, gardening, and DIY. As of 2020, the store serves 11 million active customers in the Netherlands and Belgium and offers over 23 million items. Since 2011, Bol has also opened its webshop for retailers to sell and effectively became a platform. Since the introduction of "Selling via bol.com", more than 30,000 retailers have already sold via Bol. The company employs approximately 3,000 people.2

Corporate structure

bol is part of a group headed by Ahold. 29 entities, 9 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Ahold Zaandam, Netherlands
    • bol 100% · Utrecht, Netherlands
    • Albert Česká republika Praha, Czechia
    • Delhaize Le Lion Asse, Belgium
    • Mega Image Bucuresti, Romania
    • Etos Subsidiary · Zaandam
    • Giant Food Subsidiary · Landover
    • Giant Food Stores Subsidiary · Carlisle
    • Sesam Subsidiary · Brno, Czech Republic
    • Stop & Shop Subsidiary · Quincy
    • Jerónimo Martins Stake · 49% · Lisbon
    • Ahold Delhaize Coffee Company B.V. Subsidiary · 100% · Zaandam, Netherlands
    • Ahold Delhaize European Sourcing B.V. Subsidiary · 100% · Zaandam, Netherlands
    • Albert Heijn B.V. Subsidiary · 100% · Zaandam, Netherlands
    • bol Payment Services B.V. Subsidiary · 100% · Utrecht, Netherlands
    • bol.com holding N.V. Subsidiary · 100% · Utrecht, Netherlands
    • Delhaize 'The Lion' Nederland B.V. Subsidiary · 100% · Zaandam, Netherlands
    • "ALFA-BETA" VASSILOPOULOS SINGLE MEMBER SOCIETE ANONYME ("ΑΛΦΑ-ΒΗΤΑ" ΒΑΣΙΛΟΠΟΥΛΟΣ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΙΑ) Subsidiary · Gerakas, Greece
    • AHOLD DELHAIZE INTERNATIONAL SÀRL Subsidiary · Zug, Switzerland
      • Ahold Delhaize USA NL B.V. Subsidiary · 100% · Zaandam, Netherlands
      • AHOLD DELHAIZE FINANCE COMPANY N.V. Subsidiary · Geneva, Switzerland
      • AHOLD DELHAIZE LICENSING SÀRL Subsidiary · Geneva, Switzerland
    • ALBERT HEIJN BELGIË Subsidiary · Antwerpen, Belgium
    • DELHOME Subsidiary · Asse, Belgium
    • REDELCOVER S.A. Subsidiary · Luxembourg, Luxembourg
    • AHOLD USA INC PENSION PLAN Fund · Quincy, Massachusetts, United States

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Bertelsmann.1

The company was founded on 30 March 1997 by Bertelsmann as 'Bertelsmann On-Line'. In 2003, it was sold to Weltbild, Holtzbrinck Networks and T-Online Venture Funds. From 2009 until 2012 the company was managed by Cyrte Investments, part of Delta Lloyd. On 9 May 2012 the Dutch Koninklijke Ahold N.V. acquired Bol.com.

From Wikipedia’s article on Bol.com, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Ultimate parent

Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

  1. Feb 24, 2009Founded bol is founded3

Sources

The numbers on this page point here. Each one links to the record it came from.

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