How it started
History
Party Gaming and Bwin merged on 31 March 2011. The rumors of a planned Bwin and Party merger began in November 2009, but were not confirmed until a joint statement was issued 26 August 2010. In December 2010 shareholders were sent a 478-page document with details and an outline of planned merger. On 28 Jan 2011 the merger was approved by shareholders and then completed on 31 March 2011.
In October 2012, bwin announced the sale of its leading online poker network, Ongame, to Amaya Gaming Group in a deal worth up to €25 million.
In November 2013 it was announced that bwin.party had applied for an online gaming licence for the state of New Jersey in July, and on 8 November had been awarded a transactional waiver by the New Jersey Division of Gaming Enforcement allowing it to participate in the online gaming market in the state, prior to a full licence being granted. The group launched both poker and casino games under the land-based casino licence of its New Jersey partner, Borgata Casino, the launch included both Borgata's and its own brands, including partypoker.com. By the end of December, the new partypoker site had acquired 50% of the cash game traffic in New Jersey.
Following a protracted bidding process between 888 Holdings and GVC Holdings, Bwin.Party confirmed on 4 September 2015 that it had accepted GVC's bid for £1.1 billion. The transaction was completed on 1 February 2016, as indicated by cancellation of LSE traded shares on 2 February 2016.
From Wikipedia’s article on bwin.party digital entertainment, shared under CC BY-SA 4.0.2