How it started
History
Americanas was founded in 1929 in the city of Niterói, Rio de Janeiro, by Max Landesmann and a group of American investors. Initially, the company followed the department store model, offering a wide variety of products at affordable prices. Over the decades, Americanas expanded its national presence, adapting to market changes and incorporating new technologies.
In 1999, the company launched Americanas.com, marking its entry into e-commerce. In 2006, the merger between Americanas.com and Submarino took place, resulting in the creation of B2W Digital, consolidating its position in Brazilian e-commerce.
Judicial Reorganization and 3Q24 Results
In 2023, Americanas entered judicial reorganization after the discovery of significant accounting inconsistencies. The restructuring process involved management changes, debt renegotiation, and operational adjustments to restore market confidence.
In the third quarter of 2024, the company presented the following results:
From Wikipedia’s article on B2W, shared under CC BY-SA 4.0.2