Private company

Bunchball

Software company

Bunchball provides a cloud-based software as a service gamification product intended to help companies improve customer loyalty and online engagement using game mechanics. Bunchball was founded by Rajat Paharia in 2005 and has raised $17.5 million in funding.3 From Wikipedia, CC BY-SA 4.0

Last updated Oct 16, 2026.

Overview

2005Founded1
  • Websitewww.bunchball.com
  • Incorporated inDE4
  • Business address355 Santana Row, Suite 2020, San Jose, Ca 951284

Bunchball provides a cloud-based software as a service gamification product intended to help companies improve customer loyalty and online engagement using game mechanics. Bunchball was founded by Rajat Paharia in 2005 and has raised $17.5 million in funding. In 2018, Bunchball was acquired by BI Worldwide for an undisclosed amount.3

How it started

History

In 2005, Rajat Paharia founded Bunchball. He approached companies like Facebook, Myspace, and dating websites with the proposition of integrating social games. Bunchball received initial financing from Sunil Singh, the CEO of Informance International, and Payman Pouladdej, an angel investor.

In October 2006, the company closed a $2 million Series A investment round from Granite Ventures and Adobe Ventures. In 2007, NBC hired Bunchball to develop a community website called Dunder Mifflin Infinity for the popular comedy show, The Office. In 2007, Bunchball transitioned from social gaming and launched Nitro, which allows organizations to implement game mechanics in social networks, mobile applications, and websites.

In January 2008, Bunchball received an additional $4 million in a Series B funding round from return investors Granite Ventures and Adobe Ventures. At the time of the announcement, Bunchball had 28 employees. In June 2010, Bunchball closed a $6.5 million Series C funding round from Triangle Peak Partners, Northport Investments, Correlation Ventures and Granite Ventures. Bunchball now has 60 employees and has raised $21 million to date.

From Wikipedia’s article on Bunchball, shared under CC BY-SA 4.0.3

Timeline

  1. 2005Founded Founded1

Sources

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