BWMX on NYSE

BETTERWARE DE MEXICO, S.A.P.I. DE C.V

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Last updated Oct 16, 2026.

Overview

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  • TickerBWMX on NYSE
  • IndustryRetail-Catalog & Mail-Order Houses
  • HeadquartersO5
  • Incorporated inMexico2
  • Business addressCruce Carretera Gdl Ameca Huaxtla Km5, El Arenal, 453502
  • Filer categoryAccelerated filer2

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Financials

From the company’s reports to the SEC. Every number links to the filing it came from. Figures are in MXN, the currency the company reports in.

Key numbers, fiscal 2024

67.9%Gross margin3
5.0%Net margin3
8.4%Revenue growth, 20243
61.2%Return on equity3

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Business segments

JAFRAMember brought in 60% of the revenue BETTERWARE DE MEXICO, S.A.P.I. DE C.V broke down this way in fiscal 2025.

  1. JAFRAMember8.6B MXN460%up 5% from 2024
  2. BWMMember5.7B MXN440%down 5% from 2024
Business segments by year
Business segments202320242025
JAFRAMember7.3B MXN8.1B MXN8.6B MXN
BWMMember5.7B MXN6.0B MXN5.7B MXN

Regions

M X brought in 93% of the revenue BETTERWARE DE MEXICO, S.A.P.I. DE C.V broke down this way in fiscal 2025.

  1. M X13.2B MXN493%up 1% from 2024
  2. United States954.8M MXN47%up 3% from 2024
  3. EC34.5M MXN40%
  4. GT19.4M MXN40%up 111% from 2024
Regions by year
Regions202320242025
M X12.1B MXN13.2B MXN13.2B MXN
United States927.9M MXN925.0M MXN954.8M MXN
EC34.5M MXN
GT8.7M MXN9.2M MXN19.4M MXN

Where the money goes

Where each dollar of revenue went, fiscal 2024

  • Other costs95¢13.4B MXN
  • Profit5¢711.5M MXN

Out of 14.1B MXN in revenue.3

Where each dollar of operating cash went, fiscal 2024

  • Kept or used elsewhere100¢1.8B MXN

Out of 1.8B MXN of cash from operations.3

Financial statements

Revenue5678314.1B MXN in 2024+509% since 2018
05.0B MXN10.0B MXN15.0B MXN2018: 2.3B MXN2.3B MXN20182019: 3.1B MXN3.1B MXN2019+33%2020: 7.2B MXN7.2B MXN2020+135%2021: 10.1B MXN10.1B MXN2021+39%2022: 11.5B MXN11.5B MXN2022+14%2023: 13.0B MXN13.0B MXN2023+13%2024: 14.1B MXN14.1B MXN2024+8%
Gross profit567839.6B MXN in 2024+605% since 2018
02.5B MXN5.0B MXN7.5B MXN10.0B MXN2018: 1.4B MXN1.4B MXN20182019: 1.8B MXN1.8B MXN2019+33%2020: 4.0B MXN4.0B MXN2020+119%2021: 5.6B MXN5.6B MXN2021+41%2022: 7.5B MXN7.5B MXN2022+35%2023: 8.7B MXN8.7B MXN2023+16%2024: 9.6B MXN9.6B MXN2024+10%
Net income56783711.5M MXN in 2024+138% since 2018
-1.0B MXN01.0B MXN2.0B MXN2018: 299.3M MXN299.3M MXN20182019: 472.1M MXN472.1M MXN2019+58%2020: -298.4M MXN-298.4M MXN20202021: 1.7B MXN1.7B MXN20212022: 870.0M MXN870.0M MXN2022−50%2023: 1.0B MXN1.0B MXN2023+19%2024: 711.5M MXN711.5M MXN2024−31%

Every line of the income statement in the latest annual report, as filed.4

Period ending2025-12-312024-12-312023-12-31
Revenue14.2B MXN14.1B MXN13.0B MXN
Cost of sales4.8B MXN4.5B MXN4.3B MXN
Gross profit9.5B MXN9.6B MXN8.7B MXN
Administrative expenses2.4B MXN2.7B MXN2.4B MXN
Selling expenses4.1B MXN4.0B MXN3.5B MXN
Distribution expenses697.3M MXN663.8M MXN582.2M MXN
Total operating expense7.2B MXN7.4B MXN6.4B MXN
Other expenses529.7M MXN
Operating income2.3B MXN1.7B MXN2.3B MXN
Interest expense-541.0M MXN-639.7M MXN-827.8M MXN
Interest income34.1M MXN22.8M MXN45.1M MXN
Gain (loss) in valuation of derivative financial instruments-108.8M MXN156.8M MXN-32.6M MXN
Foreign exchange gain226.5M MXN330.2M MXN267.4M MXN
Foreign exchange loss-146.4M MXN-375.6M MXN-374.2M MXN
Total financing income (cost)-535.7M MXN-505.4M MXN-922.2M MXN
Income before income taxes1.7B MXN1.2B MXN1.4B MXN
Current587.1M MXN752.6M MXN645.5M MXN
Deferred73.9M MXN-283.3M MXN-265.5M MXN
Total income taxes661.0M MXN469.3M MXN380.0M MXN
Net income for the year1.1B MXN711.5M MXN1.0B MXN
Owners of the Group1.1B MXN711.7M MXN1.0B MXN
Non-controlling interest51.0K MXN-206.0K MXN-2.7M MXN
Effect of foreign currency conversion26.9M MXN-16.7M MXN-4.3M MXN
Effect of recognized hedging instruments ORI net of tax-83.8M MXN
Remeasurement of defined benefit obligation, net of taxes-12.2M MXN11.8M MXN-22.4M MXN
Total comprehensive income for the year991.8M MXN706.6M MXN1.0B MXN
Owners of the Group991.7M MXN706.8M MXN1.0B MXN
Non-controlling interest51.0K MXN-206.0K MXN-2.7M MXN
Basic earnings per common share (pesos) (in Pesos per share)28.48 MXN19.11 MXN27.90 MXN
Diluted earnings per common share (pesos) (in Pesos per share)28.48 MXN19.11 MXN27.89 MXN

Compare BETTERWARE DE MEXICO, S.A.P.I. DE C.V with another company

Former names

  • Betterware de Mexico, S.A.B. de C.V.Sep 8, 2020 to Aug 27, 20212
  • Betterware de Mexico, S.A.B.I. de C.V.Aug 31, 2020 to Aug 31, 20202
  • Betterware de Mexico, S.A.P.I. de C.V.Apr 23, 2020 to Jul 31, 20202
  • Betterware de Mexico, S.A. de C.V.Sep 27, 2019 to Mar 13, 20202

Recent filings

  1. Oct 1, 20266-K REPORT OF FOREIGN PRIVATE ISSUER
  2. Sep 29, 20266-K REPORT OF FOREIGN PRIVATE ISSUER
  3. Sep 17, 20264 OWNERSHIP DOCUMENT
  4. Sep 17, 20264 OWNERSHIP DOCUMENT
  5. Sep 17, 20264 OWNERSHIP DOCUMENT
  6. Sep 2, 2026SCHEDULE 13D/A
  7. Aug 26, 20263
  8. Aug 25, 2026424B3
  9. Aug 24, 2026EFFECT
  10. Aug 12, 2026F-3
  11. Aug 10, 20264
  12. Aug 4, 20264
  13. Jul 29, 20264
  14. Jul 23, 20266-K REPORT OF FOREIGN PRIVATE ISSUER
  15. Jul 2, 20266-K REPORT OF FOREIGN PRIVATE ISSUER

Every filing from the last three years, summarized. The full record is on SEC EDGAR.1

Sources

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