Private company

Cereal Partners Worldwide

Logo: www.pinterest.se, Non-free logo, via Wikipedia3

Joint venture between General Mills and Nestlé

Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1990 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).2 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1991Founded1
  • HeadquartersLausanne1

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Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1990 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).2

Corporate structure

Cereal Partners Worldwide is part of a group headed by Nestlé. 293 entities, 54 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Nestlé Vevey, Switzerland
    • Cereal Partners Worldwide Lausanne
    • Henniez Henniez, Switzerland
    • Nestle España Esplugues De Llobregat, Spain
      • NESTLÉ PORTUGAL, UNIPESSOAL, LDA Subsidiary · Oeiras, Portugal
    • NESTLE WATERS Issy-Les-Moulineaux, France
      • ERIKLI SU VE MESRUBAT SANAYI VE TICARET ANONIM SIRKETI Subsidiary · Bursa, Turkey
      • NESTLE WATERS MANAGEMENT & TECHNOLOGY Subsidiary · Issy-Les-Moulineaux, France
      • NESTLE WATERS MARKETING & DISTRIBUTION Subsidiary · Issy-Les-Moulineaux, France
      • NESTLE WATERS SUPPLY EST Subsidiary · Issy-Les-Moulineaux, France
      • NESTLE WATERS SUPPLY SUD Subsidiary · Issy-Les-Moulineaux, France
    • Nestlé (Canada) North York, Ontario, Canada
      • NESTLE CAPITAL CANADA LIMITED Subsidiary · North York, Ontario, Canada
    • Nestlé (South Africa) Vevey, Switzerland
    • Nestlé Lanka Colombo, Sri Lanka
    • NESTLÉ UNTERNEHMUNGEN DEUTSCHLAND GMBH Frankfurt Am Main, Germany
    • SA Nestlé Belgilux NV Brussels, Belgium
    • Société des Produits Nestlé Vevey, Switzerland
      • Nestle Japan 神戸市, Japan
      • CEREAL PARTNERS (MALAYSIA) SDN. BHD. Subsidiary · Petaling Jaya, Malaysia
      • CEREAL PARTNERS POLAND TORUŃ-PACIFIC SP. Z O.O. Subsidiary · Toruń, Poland
      • COMPANIA NESTLE COSTA RICA SOCIEDAD ANONIMA (COMPAÑIA NESTLE COSTA RICA SOCIEDAD ANONIMA) Subsidiary · Heredia, Costa Rica
      • NESTLE BULGARIA EAD ("НЕСТЛЕ БЪЛГАРИЯ" ЕАД) Subsidiary · Sofia, Bulgaria
      • NESTLE HELLAS SINGLE MEMBER S.A. (NESTLE ΕΛΛΑΣ ΜΟΝΟΠΡΟΣΩΠΗ Α.Ε.) Subsidiary · Marousi, Greece
      • NESTLE OPERATIONAL SERVICES WORLDWIDE SA (NESTLÉ OPERATIONAL SERVICES WORLDWIDE SA) Subsidiary · Vevey, Switzerland
      • NESTLE POLSKA SPÓŁKA AKCYJNA Subsidiary · Vevey, Switzerland
      • NESTLE ROH (THAILAND) LIMITED (บริษัท เนสท์เล่ อาร์โอเอช (ประเทศไทย) จำกัด) Subsidiary · กรุงเทพมหานคร, Thailand
      • NESTLÉ NEDERLAND B.V. Subsidiary · Amstelveen, Netherlands
      • NESTLÉ PURINA MANUFACTURING OPERATIONS POLAND SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ Subsidiary · Vevey, Switzerland
      • NESTLÉ ČESKO S.R.O. Subsidiary · Prague - Modřany, Czechia
        • Tivall CZ, s.r.o. Subsidiary · 100% · Krupka, Czechia
      • NIFS SA Subsidiary · Vevey, Switzerland
      • PURINA PETCARE (MALAYSIA) SDN. BHD. Subsidiary · Petaling Jaya, Malaysia
    • Wagner Pizza Subsidiary · 100% · Nonnweiler
    • Beverage Partners Worldwide Subsidiary · 50% · Zurich
    • Froneri Subsidiary · 50% · Northallerton, United Kingdom
    • Blue Bottle Coffee Company Subsidiary · Oakland, California, United States
    • BlueTriton Brands Subsidiary · Stamford, Connecticut, United States
    • Buitoni Subsidiary · Milan
    • D'Onofrio Subsidiary · Lima
    • Drammens Is Subsidiary · Drammen
    • Dreyer's Subsidiary · Oakland
    • Friskies PetCare Company Subsidiary
    • Garoto Subsidiary · Vila Velha
    • Gerber Products Company Subsidiary · Fremont
    • Hsu Fu Chi Subsidiary
    • Menier Chocolate Subsidiary · Noisiel
    • Nespresso Subsidiary · Vevey
    • and 91 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. Some of CPW's products are sold under the Uncle Tobys brand in Australia and New Zealand. In 2022, the company started selling cereals under the General Mills brand but some cereal brands like Trix still continue to have the Nestlé brand.

From Wikipedia’s article on Cereal Partners Worldwide, shared under CC BY-SA 4.0.4

Products and brands

  • breakfast cereal

Listed on Wikidata.1

Breakfast cereals produced by Cereal Partners include:

Cheerios

Honey Cheerios

Chocapic

Read the full text

Cookie Crisp

Curiously Cinnamon

Fitness

Golden Grahams

Golden Nuggets

Lion Cereal

Lucky Charms

Nesquik

Shreddies

Shredded Wheat

Trix

From Wikipedia’s article on Cereal Partners Worldwide, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 1991Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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