Charms Candy Company

Walter W. Reid Jr. founded the Charms Candy Company in 1912. The company was originally called Tropical Charms, a reference to the individually wrapped square-shaped hard candies, which were one of the first of their kind to be individually wrapped in cellophane. Tropical Charms was founded in Bloomfield, New Jersey. The company name was eventually shortened to Charms.

During World War II, the U.S. Army began including Charms candies in combat rations as a supplemental energy form. Charms candies would continue to be included in MREs until 2007. Over the intervening years, the candies came to be associated with bad luck; in 2007, the U.S. Department of Defense removed them from all MREs due to the negative associations many service members had with the candies.

After the war, Walter Reid III, the son of the founder, took control of the company. The company was led by Reid III, Ross B. Cameron Sr. (Walter W. Reid Jr.’s son-in-law) and his two sons, Ross B. Cameron Jr. and Reid B. Cameron.

The Charms Candy Company moved its manufacturing plant from Bloomfield, NJ to Freehold, NJ in 1973. The company eventually purchased and built a manufacturing plant in Covington, Tennessee.

In 1988, the Charms Candy Company was sold to Tootsie Roll Industries. With the addition of Blow Pops to their product line, which included Tootsie Pops, the Tootsie Roll Company became the largest lollipop manufacturer in the world.

Charms developed a wide variety of confections.

Tropical Charms, later renamed Charms, are square candies that come in cherry, grape, lemon, lime, orange, and raspberry flavors.

From 1937 until the 1950s Charms produced pecan-filled chocolate bars called "25 Carats" made with The Hershey Company top grade chocolate (at that time, Hershey had 3 grades of chocolate). The chocolate candy was discontinued due to the high production costs and internal problems.

In the 1960s besides making other Holiday candy lollipops they also produced Charms "Jellies" and Chuckles Gum Drops. Later they created a peanut butter-filled hard candy in the shape of a peanut.