Chery

In July 2008, Chery began sales in Argentina. Earlier that year, it had sold cars to 69 countries.

In 2009, Chery produced 508,500 units, and at that time, it had an annual production capacity around 650,000 units. More than 400,000 of its 2009 sales were sedans. In that year, Yin Tongyue announced changes to the company's strategy to become a multi-brand carmaker by introducing three new brands: Karry, Rely, and Riich. Chery also renamed all its cars to Cowin followed by a number, except for the E5, QQ, and Tiggo. It also introduced the Fengyun 2 to replace the SEAT-based sedan. These changes are aimed to eliminate the low-budget image of Chery cars. Later its sprawling production policy and lineup became a problem for Chery. With over 100 new models in the works, Chery decided to cancel the Rely and Riich brands in the fall of 2012. Since then, Chery has entered an adjustment period of "returning to one Chery", and reduced its planned models to around 30.

Chery Holding establishment

In 2010, Chery entered a new phase with the establishment of Chery Holding Co., Ltd., which became a conglomerate holding company that also operated other businesses such as financial services, real estate, and service sector. By 2024, the holding company consists of over 300 member companies.

Chery became the seventh-most productive Chinese vehicle manufacturer in 2010 by selling nearly 700,000 units. Slipping sales marked 2011 and 2012; in these years, the company produced more than 640,000 and near 590,000 units, respectively, and it moved from a seventh to a tenth-place ranking. The company in 2011 exported around 25% of its total production. In September 2010, Chery signed a framework agreement with the Brazilian state of São Paulo to build a manufacturing plant in Jacareí.

In 2011, Chery built its first fully owned manufacturing plant outside of China, located in Jacareí, Brazil. It went operational in 2014.The Chery TX concept won Car Design News' Best Concept Car award at the 2013 Geneva Motor Show, becoming the first Chinese-branded vehicle to do so.

Since the late 2000s period, Chery also began to actively seek a partnership with foreign carmakers. Several possible tie-ups with both Chrysler and Fiat were explored, but fell through. In mid-2011, the company signed an agreement with Fuji Heavy Industries (currently Subaru Corporation) to establish a manufacturing joint venture in China, with a production site planned in Dalian, Liaoning. The planned joint venture failed to receive an approval from the Chinese government despite multiple attempts. Chery started partnering with Jaguar Land Rover (JLR) in March 2012, which was looking to produce cars in China through a mandatory 50–50 joint venturer with a local company. The joint venture was formalised as Chery Jaguar Land Rover in November 2012. Its first product, a Range Rover Evoque, rolled off the production line in October 2014 from the newly built plant in Changshu, Jiangsu. Chery also began manufacturing a revived version of the Moke under an agreement with JLR since 2013. Its design evokes the classic Mini Moke built from 1964 until 1993.

Chery was also involved with the establishment of Qoros, a joint venture formed in 2007 with Kenon Holdings based in Singapore and owned by Israeli investors, and started selling the Qoros 3 sedan in 2013. Qoros was sold off in 2018, and faced bankruptcy in 2022.

In 2014, Chery revived its multi-brand strategy by establishing Cowin as a separate brand, which is positioned as a low-budget offering. The brand was partially sold in 2018. Another brand that was established by Chery is Exeed, which is positioned in the premium segment. The brand was introduced in September 2017 at the International Motor Show Germany in Frankfurt by showcasing the TX concept vehicle. The first production model from Exeed was the Exeed TX/TXL mid-size SUV in March 2019. In January 2018, Chery introduced another brand called Jetour at an event in Beijing, which focuses on "value for money" mid-size SUVs and targets Chinese families living in tier-three and tier-four cities who travel often.

Chery started early in producing electric vehicles (EVs) by introducing its first EV in 2009, which is an electrified version of the original Chery QQ. The company established an EV division called Chery New Energy in 2010. Following this, Chery released the Chery eQ in 2014, an EV variant of the second-generation QQ, and later launched the eQ1 in 2016. In December 2015, Chery produced its five-millionth vehicle, becoming the first Chinese automaker to do so. The eQ1 went on sale in 2017, and became one of the most popular electric car in China until 2020, when rivals such as the Wuling Hongguang Mini EV became available. In June 2021, Chery produced its 200,000th eQ1.

Rapid growth period

Chery attempted to enter the US for the second time in February 2020, when the company struck a deal with a California-based dealership group HAAH Automotive to sell Exeed and Chery Tiggo models in the country by 2022. The vehicles were planned be rebranded as Vantas and T-GO respectively, and would be assembled at an American plant using both domestic and imported parts. The plans were cancelled in mid-2021 as HAAH filed for bankruptcy.

In 2021, Chery announced the "Double 50" strategic plan that aimed to export 500,000 vehicles and to achieve an export revenue of US $5 billion by 2025. The company ended up surpassing the plan by a large margin by exporting 937,148 vehicles in 2023.

The company started entering or reentering markets in this period. Chery resumed operations in South Africa in late 2021 after years of absence. In 2022, Chery entered the Mexican market as Chirey due to trademark reasons, as Malcolm Bricklin held the rights for the Chery name in North America. Other markets entered in 2022 included Malaysia, Indonesia, and Turkey. Chery re-entered the Australian market in 2023, after briefly selling cars there in the early 2010s. Its Exeed brand started sales in the Middle East in 2022.

In 2023, Chery launched four new brands and several new product lines. In April, it launched a new brand called iCar which mainly sells electric SUVs that targets young customers, and the Sterra electric product line (Exlantix for export markets) under its Exeed brand. The company also started a partnership Huawei under the Harmony Intelligent Mobility Alliance (HIMA), where Chery supplied HIMA with electric vehicles under the new Luxeed brand. Luxeed's first product is the Luxeed S7, which is the first car to have the Harmony OS 4 on board.

In April 2023, Chery launched another two new brands in a ceremony held in Wuhu, Anhui called Omoda and Jaecoo. Both brands are only marketed outside China to support Chery's export strategy. The two brands combined (referred to as "O&J" brands) were targeted to reach annual global sales of 1,400,000 units by 2030. Also in 2023, Chery also announced its new high-performance plug-in hybrid platform marketed as "Chery Dual Mode" (C-DM) to be introduced into most of its models. The plug-in hybrid system became available in Chery vehicles carrying the Fulwin sub-brand, Jetour vehicles under the Shanhai sub-brand, and Exeed vehicles.

In January 2024, Chery has signed strategic cooperation framework agreements with Nio to establish cooperation in battery standards, battery swapping technology, the construction of battery swapping service networks, and operation.

In March 2024, Chery fully acquired Soueast, a carmaker based in Fujian that was a subsidiary of Fujian Motors Group. The production facility of Soueast is used for producing Jetour brand vehicles.

In June 2024, Jaguar Land Rover (JLR) and Chery signed a letter of intent in electric vehicle cooperation. JLR will license the Freelander nameplate to Chery Jaguar Land Rover to produce EVs based on an Exeed EV platform called the E0X. Freelander as a brand will be separate from JLR's 'House of Brands' portfolio or Chery's brand line-up. Freelander vehicles will be sold in China, with plans for global exports. In November 2024, Chery established the FR Brand Division to lead the development and marketing of Freelander-branded models.

In October 2024, South Korean manufacturer KG Mobility, formerly SsangYong Motor, signed an agreement with Chery to co-develop electrified vehicles for global markets. KG Mobility will receive the T2X platform developed by Chery.

In October 2024, Chery Holdings Limited was reported to be considering listing its automobile division in Hong Kong, with an estimated valuation of approximately US$7.1 billion (around RMB 50 billion).

In April 2025, Chery launched its new hybrid system called Kunpeng Super Hybrid CDM/CEM. In the same month, the company announced the revival of the Rely brand as its electric pickup line, offering ICE, BEV, EREV, and PHEV variants. Chery also introduced a new brand, Lepas, aimed at overseas markets, and introduced iCaur, the export market name of the iCar brand.

In July 2025, Chery restructured its brand in the Chinese market by establishing four major divisions: the Exeed Division, the Tiggo & Arrizo Division, the Fulwin Division, and the QQ Division. Jetour, iCar, and Luxeed brands will continue to operate independently due to differences in market positioning and cooperation models.

Stake restructuring and IPO

In January 2025, to meet the IPO requirements for Chery, Chery Holding Group, the majority shareholder of Chery Automobile, completed a "shareholder downchain restructuring", distributing its 42.32% equity stake proportionally to its shareholders. Following this restructuring, the three major shareholders—Wuhu Investment Holding (Wuhu SASAC), Luxshare Precision, and Ruichuang (an employee stock ownership company)—now hold 21.17%, 16.83%, and 11.51% of Chery's equity, respectively. Among Chery's other shareholders, Anhui Credit Guarantee (9.97%) and Anhui Investment Holding (5.2%) are both state-owned entities under Anhui provincial government, while CATL (3.15%) and Gotion High-tech (1.66%) are strategic partners from the industry chain.

On 25 September 2025, Chery raised about US$1.2 billion in its Hong Kong IPO at HK$30.75 per share, valuing the company at nearly US$23 billion, with the stock rising over 11% on debut and marking it as one of Hong Kong's largest IPOs of the year.

Following the IPO of Chery Automobile, Chery Holding no longer holds shares in Chery Automobile. Chery Holding currently only retains the commercial vehicle business and has no capital ties with Chery Automobile, effectively completing a spin-off.

In October 2025, Chery marked the delivery of its five-millionth export vehicle at a ceremony in Warsaw, Poland.

Design

In 2012, Chery hired former General Motors designer James Hope. Former Porsche designer Hakan Saracoglu joined Chery's design team in 2013. Saracoglu reshaped and guided the brand's design direction, steering it away from the budget perception associated with its popular Chery QQ. In 2018, former Mazda Europe design director Kevin Rice joined Chery to lead its design centre in Raunheim, Germany. Rice left the company in 2020 to join Pininfarina in Turin, Italy, and his position was replaced by Steve Eum, who hailed from General Motors and joined Chery in 2017.

As of 2023, Chery has six design centers, including one in Wuhu, two in Shanghai, and another in Raunheim, Germany.

Products and brands

Chery

Chery is the passenger vehicle marque of Chery Automobile, marketed internationally as CHERY. Its model lines include the Arrizo sedans, the Tiggo SUVs and the Himla pick-up.Reviewers have described the brand's Tiggo SUV range as practical and family-oriented.

Cars

Chery Arrizo 8 (2022–present), mid-size sedan

Chery Arrizo 8 CSH (2025–present), export-market PHEV variant of Arrizo 8

Chery Arrizo 7 (upcoming), mid-size sedan

Chery Arrizo 5 Plus (2018–present), compact sedan

Chery Arrizo 5 GT (2022–present), variant of Arrizo 5 Plus

Chery Arrizo 5 (2016–present), subcompact sedan

SUV

Chery Tiggo V (2026–present), mid-size SUT

Chery Tiggo 9L (upcoming), full-size SUV

Chery Tiggo 9 (2023–present), mid-size SUV

Chery Tiggo 9 CSH (2025–present), export-market PHEV variant of Tiggo 9

Chery Tiggo 9X (2024–present), mid-size SUV

Chery Tiggo 8 (2018–present), mid-size SUV

Chery Tiggo 8 CSH (2025–present), export-market PHEV variant of Tiggo 8

Chery Tiggo 7L (2026–present), compact SUV

Chery Tiggo 7 (2016–present), compact SUV

Chery Tiggo 7 High Energy (2024–present), compact SUV, restyled Tansuo 06

Chery Tiggo 7 CSH (2025–present), export-market PHEV variant of the Tiggo 7; a full-hybrid (HEV) version using the same Chery Super Hybrid technology went on sale in 2026.

Chery Omoda 5 (2022–present), compact SUV

Chery Omoda E5 (2023–present), export-only EV variant of Omoda 5

Chery Tiggo 5 Sport (2026–present), subcompact SUV

Chery Tiggo 5x (2017–present), subcompact SUV

Chery Tiggo 5x High Energy (2024–present), subcompact SUV, restyled Omoda 5

Chery Tiggo 4 CSH (2025–present), export-market HEV variant of the Tiggo 4, sold in Malaysia as the Tiggo Cross

Chery Tiggo 3x (2016–present), subcompact SUV

Pick-up

Chery Himla (2025–present), export-only mid-size pick-up

Chery Stockman (model code KP31; Q4 2026), mid-size pickup truck. First diesel plug-in hybrid pickup truck. Only confirmed for Australia.

Chery Fulwin

Chery Fulwin (Chinese: 风云; pinyin: Fēngyún) is a product line of Chery established in November 2023 to market plug-in hybrid vehicles. Most Fulwin vehicles are based on Chery petrol vehicles with an additional plug-in hybrid system marketed as Kunpeng Super Performance Electric Hybrid C-DM. Chery Fulwin vehicles are distributed through separate dealership network.

Chery Fulwin products will be divided into three series: A, T and M, representing sedan, SUV and MPV categories respectively. Extended-range electric and battery electric vehicles are also planned. Its first model, the Fulwin A8 sedan was available to pre-sale in December 2023.

The Fulwin/Fengyun name was a model name used by Chery several times in the past, starting from the Fengyun sedan in 1999.

Since 8 July 2025, Chery Fulwin was repositioned from a product series to an independent brand, positioning itself as a "global new energy luxury brand". After becoming independent, the new brand will belong to the newly established "Chery Brand Domestic Business Group" alongside Exeed, QQ, and Arrizo + Tiggo series.

Products

Chery Fulwin A9L (2025–present), EREV full-size sedan

Chery Fulwin A9 (2026–present), BEV mid-size sedan

Chery Fulwin A8L (2024–present), PHEV variant of Arrizo 8

Chery Fulwin T11 (2025–present), EREV full-size SUV

Chery Fulwin T10 (2024–present), PHEV variant of Tiggo 9

Chery Fulwin T9L (2026–present), PHEV mid-size SUV

Chery Fulwin T9 (2024–present), PHEV variant of Tiggo 9X

Chery Fulwin T8L (upcoming), PHEV variant of Tiggo 8 (2nd)

Chery Fulwin T8 (2025–present), PHEV variant of Tiggo 8

Chery Fulwin T7 (2026–present), BEV compact SUV

Chery Fulwin T6 (2024–2025), PHEV variant of Tansuo 06

Chery Fulwin X3L / X3 / X3 Plus (2025–present), compact SUV, previously known as iCar 03

Chery QQ

Since 8 July 2025, Chery QQ was repositioned from an independent brand. After becoming independent, the new brand will belong to the newly established "Chery Brand Domestic Business Group" alongside Exeed, Fulwin, and Arrizo + Tiggo series.

Products

Chery QQ3 (2026–present), subcompact hatchback

Chery Q (2026–present), battery electric hatchback, export version of the QQ3

Chery QQ5 (upcoming), compact hatchback

Chery Duomi (2025–present), city car

Chery eQ1 (2017–present), city car

Chery QQ Ice Cream (2021–present), city car

Chery New Energy

Chery New Energy (Chinese: 奇瑞新能源; pinyin: Qíruì Xīn Néngyuán) is a subsidiary of Chery established in April 2010 to produce and market electric vehicles.

History

In April 2010, the Chinese company Chery decided to enter the then market the electric car industry and established the Chery New Energy division focused on the production of electric vehicles. In September of the same year, the branch's first product was launched in the form of the Chery QQ3EV, an electric variant of the QQ3 model, which remained the division's sole product until the late 2010s. In 2014, the QQ3EV replaced the more modern eQ based on the next generation of the city hatchback, and only three years later the range was expanded with further products. First, it was the electric equivalent of the Tiggo 3x, the crossover Tiggo 3xe, and with it – also based on the existing sedan model Arrizo 5eThat same year, Chery New Energy introduced its first model developed from scratch without a combustion engine, the small hatchback eQ1.

In 2019, the latest product, an electric-only variant of the existing Chery model, was added in the form of the crossover Tiggo e. At the beginning of the third decade of the 21st century, Chery New Energy began expanding its portfolio with designs built from scratch with electric drive in mind, starting with a large crossover eQ5. In August 2021, the QQ Ice Cream microcar was introduced as a response to the popularity of the Wuling Hongguang Mini EV. In 2025, the subsidiary was incorporated into Chery and only selected urban products remained in production after that as an integral part of the parent company's portfolio.

Products

Chery Arrizo e (2016–present), compact Sedan

Chery eQ7 (2023–present), compact SUV

Exeed

Exeed (Chinese: 星途; pinyin: Xīngtú) is Chery's premium brand for passenger vehicles, which was established in 2017.

Jetour

Jetour (Chinese: 捷途; pinyin: Jiétú; lit. 'victory road') is Chery's SUV brand launched in 2018. The brand mainly produces mid-size crossovers and SUVs, targeting Chinese families living in tier-three and tier-four cities who travel long-distance frequently.

iCar/iCaur

iCar (iCaur outside China) is Chery's electric vehicle brand established in April 2023. According to Chery, the brand targets younger people aged 25–35 who are pursuing new careers.

Luxeed

Luxeed (Chinese: 智界; pinyin: Zhìjiè) is Chery's premium electric vehicle brand in collaboration with Huawei under Harmony Intelligent Mobility Alliance (HIMA).

Rely

Rely brand was defunct during 2013–2025. In April 2025, Chery announced to revive Rely brand as its electric pickup brand, covering ICE, BEV, EREV, and PHEV variants.

Overseas brands

Chery has several brands that are only used in overseas markets: Omoda, Jaecoo, Exlantix, Aiqar and Lepas.

Omoda and Jaecoo were simultaneously introduced in April 2023 at an international dealership and journalist convention in Wuhu, Anhui, although Omoda has been selling vehicles in Russia since 2022. Positioned above the Chery brand, Omoda and Jaecoo are part of Chery International, the company's export division. In Iran, the brands are known as Ecoda and Lucano respectively.

Exlantix, a brand consisting of rebadged Exeed Sterra electric vehicles, was introduced in Russia in March 2024.

Aiqar, derived from the Chinese market iCar brand, is an electric vehicle brand of Chery International that became available in countries such as Armenia, Georgia, Cambodia, Uzbekistan, and Curaçao. It sells rebranded versions of iCar and Chery New Energy models.

Another brand called Lepas was introduced in April 2025.

Riich

The Riich brand was discontinued in 2012.

Technology

Chery Super Hybrid (CSH)

Chery Super Hybrid (CSH) is a family of hybrid powertrains that Chery introduced for overseas markets from 2025, offered in both conventional full-hybrid (HEV) and plug-in hybrid (PHEV) forms. The company began developing hybrid technology in 2001. In plug-in form, CSH is used in the Chery Tiggo 7, Tiggo 8, Tiggo 9 and Arrizo 8, while the full-hybrid version powers the Tiggo 4 — sold in some markets as the Tiggo Cross — and the Tiggo 7.

Positioned as Chery's flagship SUV, the Tiggo 9 CSH pairs a 1.5-litre turbocharged dedicated hybrid engine with a three-speed dedicated hybrid transmission (3DHT) and three electric motors driving both axles, providing all-wheel drive. The dedicated hybrid engine has a quoted thermal efficiency of up to 44.5%. Chery quotes a combined system output of 428 PS (315 kW) and 580 Nm of torque, a 0–100 km/h time of 5.4 seconds, an electric-only WLTP range of up to 147 km, a combined WLTP range of up to 1,050 km and a 30–80% DC fast-charge time of 18 minutes.

The CSH battery is rated IP68 for dust and water resistance and is specified to operate between −35 °C and 60 °C. In June 2025, Chery held a demonstration in Jakarta in which a CSH battery pack was submerged in a metre-deep tank of seawater for more than 53 hours; the pack was later reinstalled into a Tiggo 8 CSH, and the vehicle was driven to demonstrate that the battery remained functional. In April 2026, Chery Malaysia held a public demonstration in which a CSH battery pack was exposed to a petrol fire for 80 seconds, with temperatures exceeding 1,000 °C; the pack remained intact with no thermal runaway.

Chery Holding and commercial vehicle business

Since Chery Automobile was listed in 2025, its commercial vehicle business and passenger vehicle business have been separated. The passenger vehicle business is now held by Chery Automobile, while the commercial vehicle business is held by Chery Holding, with no capital ties between the two. Currently, the Karry Auto, C&C Trucks and Chery & Wanda Buses are hold by Chery Commercial Vehicle, the subsidiary of Chery Holding.

Karry Auto

Karry Auto is a Chinese market only brand founded by Chery in 2009. It specializes in the production of light commercial vehicles and people carriers for passenger transport.

C&C Trucks

C&C Trucks (联合重卡) is a joint venture by Chery Holding and CIMC that focuses on producing heavy duty trucks. It was first established on 12 March 2009, with the first trucks unveiled during the 2010 Beijing Auto Show in April 2010. In May 2013, C&C Trucks made the first batch of export products. The current line up of tractor head models of C&C Trucks were launched in 2023, and the models include the Kylin series, the Optimus, and the C9. The C&C Trucks Phoenix series was unveiled in May 2025 featuring a shared visual design identity with the Karry branded light commercial vehicles.

Chery Wanda Buses

Chery & Wanda Buses is the division for buses, coaches, and commercial vans of the Chery Holding. The company was established jointly with Guizhou Wanda Bus Co., Ltd with the bus production base commenced in Xiaomeng Industrial Park in the Guiyang Economic Development Zone in 2011. In 2012 it was renamed to Chery & Wanda Guizhou Bus Co., Ltd. As of November 2023, it continues to be in charge of the production and sales of multiple models such as the Rely H5 for export markets.

Chevoo

Chevoo (骐蔚, Qiwei) is marque of Guizhou Ruiqi New Energy Automobile, a joint venture founded in 2021 between Chery Wanda Buses and government of Guizhou at ratio of 49:51. Focusing on new energy commercial vehicles, the Chevoo products are mainly rebadged Karry models and electric heavy trucks. With the Changjiang No. 5 and Changjiang No. 6 being rebadged variants of the Karry Little Elephant EV, the Changjiang No. 7 being a rebadged Karry Porpoise, and Changjiang No. 9 being a rebadged Karry Lingmi (零米).

Overseas markets

Chery has been the largest Chinese automobile exporter. The company started its export operations well ahead of other Chinese manufacturers, making its first export to the Middle East as early as 2001. It became China's largest car exporter since 2003, except in 2022 when SAIC Motor briefly took the position. As of 2024, Chery has been exporting cars to more than 80 countries and regions, with a total export volume of more than 1.7 million vehicles. Russia, South America and the Middle East are its key export markets.

Chery's export business started in October 2001 when a car dealership owner from Syria spotted a Chery car on the streets of Beijing, catching his interest. Following numerous inquiries, he learned that this car was the recently released first-generation Fengyun/Fulwin sedan. The dealer promptly visited Chery's headquarters in Anhui, aiming to meet current chairman Yin Tongyue, at that time an executive deputy general manager to discuss potential export collaboration. Eventually, Yin agreed to export 10 cars as a trial, which marks the beginning of Chery's venture into overseas markets. Subsequently, Chery started exporting cars in larger volumes to other regions. Prior to 2012, unlike most larger Chinese carmakers, Chery lacked a joint venture with any foreign manufacturer. A 2009 report by the US Congressional Research Service asserted that such joint ventures usually restrained overseas sales.

In the following two decades, Chery's annual export sales remained at around 100,000 to 150,000 vehicles until a surge occurred in the early 2020s. From 2020 to 2023, Chery's export business experienced rapid growth, doubling to 937,100 vehicles in 2023 compared to the previous year, constituting 52 percent of its total sales. That year, Chery ranked first in export volume among Chinese automobile manufacturers, surpassing SAIC Motor's passenger cars division which held the position in 2022. Its overseas ventures were reported to be more lucrative than its domestic operations due to the larger margin per vehicle, with a significant portion of its over 30 billion yuan profit in 2022 coming from international markets.

Chery claims to be the first Chinese manufacturer to export complete vehicles, CKD components, engines, and complete vehicle manufacturing technology and equipment abroad. As of 2024, Chery has 10 production bases overseas which produce either complete or semi-complete knock-down kits, mainly in South America, the Middle East and Russia; they have also been expanding to Southeast Asia and Europe.

Brazil

Chery has a production base in Jacareí, Brazil, that began construction in July 2011, in a joint effort with the government of the state of São Paulo. The plant began operating in August 2014, with a first-phase production capacity of 50,000 units per year. In phase two, the plant would achieve an annual production capacity of 150,000 units. Models produced there were the hybrid-powered Celer (since October 2014), the QQ (since the second half of 2015), Tiggo 2 (since mid-2017) and Arrizo 5 (since October 2018).

In 2017, the Brazilian automobile manufacturer Grupo Caoa bought 51 % of Chery's operation in Brazil. Since then, the vehicles in Brazil have been offered under the Caoa Chery brand. Caoa has been producing the Tiggo 4 in Anápolis, Goiás in knock-down kit form since November 2018. Between 2018 and 2023, the plant had produced the Arrizo 5, Arrizo 6, Tiggo 2, Tiggo 3x, Tiggo 5x, Tiggo 7 and Tiggo 8, totaling around 146,921 vehicles. In August 2023, Caoa announced a R$3 billion investment in the Anápolis facility to expand and modernize the plant. It resulted in the opening of a second production shift in January 2024, which created 1,357 new jobs in total.

In 2024, Chery will enter the Brazilian market independently without Caoa by using three brands: Omoda, Jaecoo, and Exeed. The company also plans to reactivate the Jacareí plant to produce cars from the three brands; the plant is currently owned by Caoa Chery and has sat dormant since February 2022.

Mexico

In 2022, Chery entered the Mexican market as Chirey. An alternate form of the name was chosen due to American businessman Malcolm Bricklin owning the Chery trademark in North America; he had planned to import Chery vehicles to the US and Canada in the 2000s.

In May 2023, Chery introduced Omoda as its second brand in the country. The Chirey Omoda 5 was renamed the Omoda C5. Omoda will open 70 dealers across the country that will be shared with the upcoming Jaecoo brand.

Uruguay

Between 2007 and 2015, the Argentinian company SOCMA Group manufactured Chery vehicles in the Oferol factory in Barra de Carrasco, Canelones, Uruguay. The Tiggo was officially launched in Uruguay in October 2007. The plant was permanently closed as of May 2015.

Venezuela

First introduced to the country in mid-2006, Chery vehicles continued to be the only licensed Chinese car exports to Venezuela as of 2011, according to the company. Opened in September 2011, a new Chery production site in the north-central state of Aragua, owned by the ZGT joint venture, produces the A1 and A3 models.

Australia

Chery vehicles first entered Australia in 2011, brought in by Australian distributor Ateco. Several models were introduced, including the J1, J3 hatchback and J11 SUV. The J1 became the cheapest car on sale in the country during its introduction at A$9,990. In August 2012, Ateco recalled 2,250 Chery vehicles after the cars' engines and exhaust gaskets were found to contain asbestos. Ateco ended sales of Chery vehicles in 2015, citing Chery's shifting focus to its home market and communication difficulties with the headquarters.

The brand re-entered Australia in 2023 under a subsidiary owned directly by Chery. It purchased the "Gemini" trademark from Holden / General Motors in 2022, although the trademark remains unused. The first model it introduced is the Chery Omoda 5, which started deliveries in March 2023. That year, the brand sold 5,890 vehicles in the market.

Indonesia

Chery models were assembled from knock-down kits and sold in Indonesia since 2006 until 2011 by Indomobil Group. Indomobil ended sales of Chery in 2011 due to low sales and recurring quality issues. In 2022, the brand returned to Indonesia under direct factory-backed operations, and contracted PT Handal Motor Indonesia to assemble Chery vehicles in the country as of late 2022. Chery started exporting vehicles from Indonesia to Vietnam since 2024.

Iran

In 2003, Chery signed CKD (completely knock down) agreements with Iran's SKT Company and Modiran Vehicle Manufacturing Company, which involved a factory construction to assemble vehicles in the form of complete parts, which has lower tariffs than directly importing complete vehicles. Manufacture from kits in Iran began in 2004. In late 2007, Chery stated that it held a minority ownership in a joint venture with Iran Khodro and Canadian Solitac as its partners. This joint venture controlled a knock-down factory in Babol, Mazandaran.

Malaysia

In 2006, local manufacturer Proton considered producing an MPV and an SUV model together with Chery in Malaysia, which are reported as the Chery V5 and Chery Tiggo, respectively.

By 2008, a factory assembling Chery models from kits opened in Johor Bahru, Johor through a 50–50 joint venture between local company Alado Corp Sdn Bhd and Chery. Its first model was the Chery Eastar MPV, originally the V5 in China. In 2012, Chery planned another factory that was expected to be built and operational in Malaysia by 2015.

In 2023, the brand returned to Malaysia under direct factory-backed operations, and assembled vehicles at Inokom's facility in Kulim, Kedah since August 2023. In 2024, Chery Malaysia announced that it will build a fully owned plant in Shah Alam to complement production at Kulim, which would produce Jaecoo vehicles. The first vehicle produced by the facility, a Jaecoo J7, rolled off the plant in June 2024.

Pakistan

Chery has entered into a manufacturing and licensing agreement with Ghandhara Nissan of Pakistan. The assembly of Chery SUVs in Pakistan commenced on 31 March 2022.

Taiwan

The Chery A3 was assembled since August 2009 in Taichung, Taiwan, by Shengrong Auto, a subsidiary of Prince Motors (Chinese: 太子汽車; pinyin: Tàizǐ Qìchē), a Taiwanese car company.

Italy

Since November 2007, Chery partners with fxDR Motor, a subsidiary of DR Automobiles Group to assemble and distribute Chery vehicles in Italy under the DR brand. According to a Chery representative, the company chose not to enter the European market directly at that time since the European Union is a "sensitive" market and it "shall only consider entering the region when all conditions permit". Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1. Later DR Automobiles added models developed by JAC and BAIC. In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles. In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1.

Chery will enter Italy directly and separately from DR Automobiles by selling two brands, Omoda and Jaecoo, by the third quarter of 2024.

Spain

Chery first entered the Spanish market in March 2024, introducing the Omoda 5 and Omoda E5 under the Omoda brand.

In April 2024, Chery signed a joint venture deal with Spanish company EV Motors to build cars in a former Nissan factory in Barcelona, Spain. Nissan ended production in the plant in 2021, before handing the facility over to Spanish electric motorcycle maker Silence and local engineering groups QEV and EV Motors. Chery will start producing its Omoda vehicles at the plant first, while EV Motors will produce its own vehicles starting in the fourth quarter of 2024.

Rest of Western Europe

Chery plans to launch three brands in core European markets by 2026, with each brand launching three new models. Two brands, Omoda and Jaecoo, will be launched first in 2024, while the luxury brand Exlantix (a sub-brand of Exeed) will be launched in 2025.

Russia

Chery entered the Russian market in 2005. Avtotor produced Chery models from kits from 2006 to 2008. TagAZ also produced Chery vehicles, from 2008 to 2014, but they usually carried non-Chery badges such as "Vortex". In 2020, Chery started selling Exeed vehicles in Russia.

As a result of Western, South Korean and Japanese manufacturers leaving Russia due to the Russian invasion of Ukraine in 2022, Chery reported massive sales growth in Russia. In 2023, Chery was second only to the local Russian brand Lada with annual sales of 119,000 vehicles with a local market share of 11.2 percent, accounting for 20 percent of Chery's overseas sales.

In 2024, local manufacturer AvtoVAZ will produce the Chery Tiggo 7 Pro Max at a former Nissan assembly plant, now rebranded as the Xcite X-Cross 7. Despite local production, the Chery Tiggo 7 Pro Max will still be available in the Russian market as Chinese imports sold through Chery dealerships.

Turkey

In October 2009, Chery announced plans for an assembly plant in Turkey to be built in cooperation with the Turkish carmaker Mermerler Otomotiv at a cost of $500 million. The plant is planned to have an initial capacity of 20,000 units per year, rising to 100,000 by 2017. As of 2012, the plant has yet to commence production.

Chery re-entered Turkey in late 2022 under its own direct investment, and started sales in March 2023 with three models, the Omoda 5, Tiggo 7 Pro and Tiggo 8 Pro. In its first year of sales, Chery was able to sell 40,590 vehicles in the country, ahead of many established brands.

In March 2025, the Turkish government announced that Chery's partners will make a US$1 billion investment in Samsun, Turkey for a manufacturing plant with a capacity to create 5,000 jobs and produce 200,000 vehicles a year. The project also includes a research and development.

Ukraine

Chery had a partnership with ZAZ since 2006 and manufactured cars from kits at sites in Zaporizhzhia and Chornomorsk. Since February 2011, the Chery A13 has been manufactured in Ukraine, where it is rebadged and sold in the country as a ZAZ Forza.

United Kingdom

Chery launched Omoda in the United Kingdom in May 2024 with the Omoda 5 and Omoda E5. It shares its dealer network with Jaecoo, which was later launched in February 2025 with the Jaecoo 7. That year, Chery launched its eponymous brand in August. Chery's UK director, Victor Zhang, has said the company is considering opening a UK factory.

In January 2026, Chery announced plans to open a research and development facility in Liverpool that will serve as the European headquarters for its commercial vehicle arm, after reports emerged that Jaguar Land Rover could assemble Chery vehicles in its UK factories. In June, an agreement was reached allowing Nissan to assemble Chery models in its plant in Sunderland by 2027. On 19 August 2026, Chery announced it would open an R&D facility at the UTAC Millbrook site in Bedfordshire, to be opened in autumn.

Poland

Chery launched its eponymous brand in Poland in June 2025, making the country the brand's first market in Europe, and sales of the Tiggo 7 and Tiggo 8 began on 1 July.

On 30 June 2025 the company held its first official brand, product and CSH technology launch event in Warsaw, where the Tiggo 7, the Tiggo 8, the Tiggo 7 CSH and the Tiggo 8 CSH were presented.

According to the Polish motoring portal Autoflesz, the Tiggo 7 plug-in hybrid (CSH) won the plug-in hybrid class at the fourth Rajd Test Autostradowy, an efficiency rally for electric and plug-in hybrid cars, with a remaining range of 529 km recorded at the finish of a route of more than 430 km.

Greece

Chery entered the Greek market in July 2025 through the Spanos Group, initially with the Tiggo 7 and the Tiggo 8 equipped with the company's CSH plug-in hybrid system, to which the Tiggo 4 was added in September.

In November 2025 the Tiggo 4 was named among the eleven finalists for the 2026 Car of the Year for Greece award, selected from more than 50 new models launched in the country in the preceding twelve months by a 27-member jury of Greek motoring journalists.

In February 2026 it was named Car of the Year 2026 in a separate award organised by the Greek motoring media outlets NewsAuto, CAR and Protothema.

It recorded 1,027 registrations in Greece in 2025, the third-highest figure among Chinese manufacturers in the country, and according to data from the Hellenic Statistical Authority it ranked eighth in new passenger-car registrations in December that year with a 3.7 per cent share.

Hungary

In 2025 Chery signed an agreement with Grand Automotive for the representation of the Chery brand in Hungary.

On 26 August 2025 the importer, Grand Automotive East, presented the first Chery models in Hungary to its partners: two SUVs offered with petrol and plug-in hybrid (CSH) powertrains.

Grand Automotive started operations in Hungary in 2019 as a member of Israel's Taavura group and, together with an affiliated company, is responsible for the import activities of five car brands in 13 countries.

According to vehicle registration data compiled by Datahouse, Chery registered 2,415 new passenger cars in Hungary in the first eight months of 2026, a 2.5 per cent share and the fourteenth-highest figure among brands.

In May 2026, at the Hungarian Car of the Year 2026 awards organised by Autós Nagykoalíció, Zöldjárműipar.hu and Járműipar.hu, the Tiggo 7 plug-in hybrid (CSH) was one of five models to receive a jury-favourite certificate.

Romania

Chery entered Romania in 2025 through the Auto Italia Group, part of the Samelet Group, which was appointed to import and distribute the brand.

The first batch of vehicles was shipped from Wuhu on 4 June 2025, comprising the Tiggo 7 and the Tiggo 8 in petrol and plug-in hybrid (CSH) form, and sales began in July; the importer's local line-up included the Tiggo 7 in petrol and CSH form, the Tiggo 4 HEV and the Tiggo 9 CSH.

According to the Association of Automobile Manufacturers and Importers (APIA), in the first seven months of 2026 Chery ranked second among brands in Romania's plug-in hybrid segment with 1,097 units, and the Tiggo 9 was the third best-selling plug-in hybrid model with 485 units.

At the eighth Gala Premiilor AUTOpro, held by the Romanian motoring publication AUTOpro on 5 March 2026, the Tiggo 4 received the publication's Best Value Car award.

Austria

Chery began sales in Austria in June 2026, with distribution handled by Freesbe GmbH in Vienna, part of the Carasso Motors group, which also imports the brand in Israel.

The launch line-up comprised four SUVs, the Tiggo 4, the Tiggo 7, the Tiggo 8 and the Tiggo 9, with the Tiggo 7 offered with petrol, hybrid and plug-in hybrid (CSH) powertrains.

Reporting dated 9 October 2026 stated that 882 Chery vehicles had been put on Austrian roads between the June 2026 launch and that date, including 268 in September, and that the brand had 19 dealerships.

Egypt

Assembly of Chery cars from complete knock-down kits began in Egypt in 2004 according to the company itself, but news reports indicate that it only expressed initial interest in doing so that year. As of 2011, some Chery models were sold in the country under the brand name Speranza. One Egyptian factory making Chery models from semi-complete knock-down kits had a 2009 production capacity of 30,000 vehicles/year.

In 2011, Chery stated the parts localization ratio for Egypt was 45%.

South Africa

Chery started sales in South Africa in 2008, backed by local financial services company, Bidvest, and local car dealership company, Imperial. Several vehicles that was introduced include the QQ, QQ3, the J2 and J3 hatchbacks, and Tiggo TX.

Chery left the South African market in 2018, and re-entered in 2021, when it founded local subsidiary Chery South Africa. By 2023, it was the sixth best-selling brand in the country.

In April 2023, Chery introduced its Omoda brand in South Africa as a more "premium" offering. The Jaecoo brand was added in 2024.

In 2025, Chery announced that it would introduce 19 new energy vehicles (NEVs) in South Africa, throughout the year, as part of further expansion in the country. The first of these vehicles was unveiled at Auto Shanghai 2025. Jay Jay Botes, General Manager for Chery South Africa, stated that Chery believes that its Super Hybrid technology will become a key growth driver in markets like South Africa.

In July 2025, Chery South Africa announced that it had reached a sales volume that justified exploring the viability of establishing a manufacturing plant in the country. Chery confirmed it was in the second phase of a feasibility study to determine the viability of local manufacturing.

In January 2026, Chery announced plans to acquire Nissan's vehicle manufacturing facility in Rosslyn, South Africa, subject to regulatory approval, which it later received. The transaction included the site's land, buildings and associated assets, including a nearby stamping plant, which had an expected completion date of mid-2026. Under the agreement, the majority of Nissan employees at the facility were offered employment by Chery, while Nissan continued its sales and distribution operations in South Africa. Chery officially opened the Rosslyn plant on 3 July 2026, retaining its 692 existing employees; production is scheduled to begin in mid-2027.