ClassPass

The company was founded by Payal Kadakia and Sanjiv Sanghavi as Classivity in 2010. In 2012, the company launched Passport, allowing users to try one fitness class at a new studio. The company expanded its product to a subscription. The company brought on Mary Biggins to help build the new company, and ClassPass was developed in June 2013. In January 2014, Classtivity was rebranded as ClassPass.

Sanghavi left in January 2014. The same year, ClassPass acquired FitMob. An earlier version of the company's product was intended to sell a better registration system to fitness studios but this did not receive much interest.

In March 2017, Payal Kadakia swapped roles with Fritz Lanman, with Lanman becoming CEO and Kadakia becoming Executive Chairman. In August 2017, the company announced an expansion to New Orleans, Pittsburgh, San Antonio, Cincinnati, Calgary, Honolulu, Indianapolis, Milwaukee, Riverside, California, and Salt Lake City. In March 2018, ClassPass began offering live-streamed fitness classes.

In January 2019, ClassPass acquired Guavapass. Later that year, in October, Classpass acquired Swedish competitor Fitness Collection. Chilean-based MuvPass and ClickyPass, based in Argentina, were acquired in early 2020.

ClassPass was acquired by Mindbody Inc in 2021.

In 2024, the company added food and beverage partners, allowing users to spend credits at participating cafes.

Criticism

ClassPass has been criticized for undercutting the business model of the health clubs that it relies on, with a 2015 article in The New York Times describing it as a "middleman" between consumers and health clubs, and arguing that a "power imbalance" exists between the health clubs' owners and ClassPass which mirrors the relationship with other digital intermediary services such as Amazon.com and Uber. The service has accounted for lower margins at some gyms where owners limit the number of members "to prevent being cannibalized".

In May 2025, ClassPass disclosed data in an article with Athletech News to prove their incremental value to partners in the industry.