The story
Founded by Julian A. Brodsky and Ralph J. Roberts on Jun 28, 1963, in Tupelo.1
American Cable Systems
In 1963, Ralph J. Roberts in conjunction with his two business partners, Daniel Aaron and Julian A. Brodsky, purchased American Cable Systems as a corporate spin-off from its parent, Jerrold Electronics, for U.S. $500,000. At the time, American Cable was a small cable operator in Tupelo, Mississippi, with five channels and 12,000 customers. In 1965, American Cable Systems purchased Storecast Corporation of America, a product placement supermarket specialist marketing firm. In 1968, American Cable Systems purchased its first franchise of Muzak, a brand of background music played in retail stores. Storecast was a client of Muzak.
Comcast
The company was re-incorporated in Pennsylvania on March 5, 1969, under the new name Comcast Corporation. Comcast's initial public offering occurred on June 29, 1972, on the National Association of Securities Dealers Automated Quotation System (NASDAQ), a then-recently established stock exchange, with a market capitalization of U.S. $3,010,000. In 1977, HBO was first launched on a Comcast system with 20,000 customers in western Pennsylvania with a five-night free preview getting a 15% sign up rate. In 1986, Comcast bought 26% of Group W Cable, a broadcast company, doubling its number of subscribers to 1 million. Also that year, Comcast made a founding investment of $380 million in QVC. In 1988, Comcast was able to buy a 50% share of SCI Holdings in a joint deal with Tele-Communications Inc. Comcast also acquired American Cellular Network Corporation in 1988 for $230 million, marking the first time it became a mobile phone operator.
Increasing market share (1990–2001)
In February 1990, Ralph Roberts' son, Brian L. Roberts, succeeded his father as president of Comcast. Ralph Roberts established The Comcast Fund, a foundation that supports innovative ideas and research in technology and public policy. Daniel Aaron retired, although he remained on the company's board. Two years later, the company's mobile division, Comcast Cellular, purchased a controlling interest in Metromedia's Philadelphia-area cellular telephone interests, Metrophone. By 1994, Comcast owned 50% stock in the cable communications company Garden State Cable, who by that year were serving approximately 195,000 subscribers. That same year, Comcast became the third-largest cable operator in the United States, with around 3.5 million subscribers following its purchase of Maclean-Hunter's American division for $1.27 billion. Comcast grew to 4.3 million subscribers the following year with the purchase of the cable operation of E. W. Scripps Company for $1.575 billion in stock.
Comcast offered internet connection for the first time in 1996, with its part in the launch of the @Home Network. Also in 1996, Comcast formed Comcast Spectacor, which became owner of the Philadelphia Flyers. In 1997, Microsoft invested $1 billion in Comcast, and the company launched its digital television service. That same year, in partnership with The Walt Disney Company, Comcast got a 50.1% controlling interest in E! Entertainment. By December 31, 1997, it was available in the Philadelphia, Detroit, Baltimore, Orange County, California, Sarasota and Union, New Jersey areas.
Comcast's cable acquisitions in 1997 were Jones Intercable, Inc. with 1 million customers, and a stake in Prime Communications with 430,000 subscribers. In February 1998, Comcast sold its U.K. division to NTL for US$600 million, along with the division's $397 million in debt. In 1999, Comcast sold Comcast Cellular to SBC Communications for $400 million, releasing it from $1.27 billion in debt. Also in 1999, Comcast acquired Greater Philadelphia Cablevision, and launched Comcast University as well as Comcast Interactive Capital Group.
In November 1999, Comcast purchased Lenfest Communications, who were the ninth largest cable television operator at the time and were the largest operator in the Philadelphia area. This consolidated Comcast's control over all of the Philadelphia region, and earned it approximately 1.3 million additional cable subscribers. The purchase of Lenfest also bought Comcast the remaining 50% stock of the cable operator Garden State Communications — a company whom Comcast had already owned half of in partnership with Lenfest for years. Comcast quickly replaced the ten-year general manager at Garden State with their own executive, and eventually Garden State ceased operating under its own name and was fully merged to become a part of the Comcast Corporation.
Largest American cable provider (2001–present)
In 2001, Comcast announced it would acquire the assets of the largest cable television operator at the time, AT&T Broadband, for $44.5 billion. The proposed name for the merged company was "AT&T Comcast", but the companies ultimately decided to keep only the Comcast name, with the company and new assets reincorporated in Pennsylvania on December 7, 2001. On November 18, 2002, Comcast officially acquired all assets of AT&T Broadband, thus making Comcast the largest cable television company in the United States with over 22 million subscribers. This spurred the start of Comcast Advertising Sales (using AT&T's groundwork) which would later be renamed Comcast Spotlight, then Effectv, A Comcast Company and is now known as Comcast Advertising. As part of this acquisition, Comcast also acquired the National Digital Television Center in Centennial, Colorado as a wholly owned subsidiary, now known as the Comcast Media Center. In 2003, Comcast became one of the original investors in The Golf Channel. After Excite@Home went bankrupt in October 2001, Comcast took over providing internet directly to consumers in January 2002.
On February 11, 2004, Comcast announced a $54 billion bid for Disney, including taking on $12 billion of Disney's debt. The deal would have made Comcast the largest media conglomerate in the world. However, after rejection by Disney and uncertain response from investors, the bid was abandoned in April. In 2004, Comcast sold its QVC shares to Liberty Media for $7.9 billion.
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On April 8, 2005, a partnership led by Comcast and Sony Pictures Entertainment finalized a deal to acquire MGM and its affiliate studio, United Artists, and created an additional outlet to carry MGM/UA's material for cable and Internet distribution. On October 31, 2005, Comcast officially announced that it had acquired Susquehanna Communications, a South Central Pennsylvania-based cable television and broadband services provider and unit of the former Susquehanna Pfaltzgraff company, for $775 million cash. Comcast previously owned approximately 30% of Susquehanna Communications through its affiliate company, Lenfest. In December 2005, Comcast announced the creation of Comcast Interactive Media, a new division focused on online media.
In July 2006, Comcast purchased the Seattle-based software company thePlatform. This represented an entry into a new line of business—selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.
On April 3, 2007, Comcast announced it would acquire the cable systems owned and operated by Patriot Media, a privately held company owned by cable veteran Steven J. Simmons, Spectrum Equity Investors and Spire Capital, that served approximately 81,000 video subscribers for $483 million.
Comcast announced in May 2007 and launched in September 2008 a dashboard called SmartZone that allowed users to perform mobile functions online. There was also Cloudmark spam and phishing protection and Trend Micro antivirus. The address book is Comcast Plaxo software.
In May 2008, Comcast purchased Plaxo for a reported $150 million to $170 million.
Comcast won the Consumerist Worst Company In America ("Golden Poo") award in 2010. A gold trophy in the shape of a pile of human feces was delivered to Comcast Corporate Headquarters to commemorate the unmatched level of enmity flowing from its customer base to its business. Comcast responded immediately by publicly acknowledging the dubious award and citing ongoing efforts to improve its customer service. One effort to change this is a new app called Tech ETA that allows customers to see exactly when a technician is coming.
On 21 May 2024, Comcast announced Xfinity StreamSaver™, a streaming bundle combining Peacock, Netflix, and Apple TV+ for Xfinity Internet and TV customers. This bundle offered a subscription to Netflix Standard with ads, Peacock Premium, and Apple TV+, promising over 30% savings or nearly $100 annually.
Adelphia purchase
In April 2005, Comcast and Time Warner Cable announced plans to buy the assets of bankrupted Adelphia Cable. The two companies paid a total of $17.6 billion in the deal that was finalized in the second quarter of 2006—after the U.S. Federal Communications Commission (FCC) completed a seven-month investigation without raising an objection. Time Warner Cable became the second-largest cable provider in the U.S., ranking behind Comcast. As part of the deal, Time Warner Cable and Comcast traded existing subscribers in order to consolidate them into larger geographic clusters.
In August 2006, Comcast and Time Warner Cable dissolved a 50/50 partnership that controlled the systems in the Houston, Southwest Texas, San Antonio, and Kansas City markets under the Time Warner Cable brand. After the dissolution, Comcast obtained the Houston system, and Time Warner retained the others. On January 1, 2007, Comcast officially took control of the Houston system but continued to operate under the Time Warner Cable brand until June 19, 2007.
Strata
Comcast acquired Strata Marketing Inc. in 2005.The company that became Strata was founded in 1983 by Roger Skolnik, PhD, an adjunct professor at the University of Illinois at Chicago. Skolnik had been national program director for Westinghouse Broadcasting (Group W), based at WIND (AM) Chicago, before moving to WRIF Detroit and ABC-owned WDAI (now WLS-FM) in Chicago. These experiences led him to develop methods for analyzing radio audience information and making it available for both sales and programming. To develop and market software tools for these methods he launched Media Service Concepts. Skolnik's first MSC product was Radio RECALL, programmed by Kevin Killion (whose Stone House Systems, Inc. later created the TView television planning system). Renamed as Strata Marketing, the company originally developed tools for radio stations to use in interpreting and understanding Arbitron radio surveys. Skolnik continued to guide Strata until his death in 1994.
NBCUniversal
Media outlets began reporting on October 1, 2009, that Comcast was in talks to buy NBC Universal. Comcast denied the rumors at first, while NBC would not comment on them. However, CNBC itself reported on October 1 that General Electric was considering spinning NBC Universal off into a separate company that would merge the NBC television network and its cable properties such as USA Network, Syfy and MSNBC, as well as Universal Pictures, with Comcast's content assets. GE would maintain 49% control of the new company, while Comcast owned 51%. Vivendi, which owned 20%, would have to sell its stake to GE. It was reported that under the current deal with GE that it would happen in November or December. It was also reported that Time Warner would be interested in placing a bid, until CEO Jeffrey L. Bewkes directly denied interest, leaving Comcast the sole bidder. On November 1, 2009, The New York Times reported Comcast had moved closer to a deal to purchase NBC Universal and that a formal announcement could be made sometime the following week.
Following a tentative agreement on December 1, the parties announced that Comcast would buy a controlling 51% stake in NBC Universal, including Universal Pictures, for $6.5 billion in cash and $7.3 billion in programming on December 3. GE would take over the remaining 49% stake in NBC Universal, using $5.8 billion to buy out Vivendi's 20% minority stake in NBC Universal. On January 18, 2011, the FCC approved the deal by a vote of 4 to 1. The transaction was completed on January 28, 2011. In December 2012, Comcast adopted a new corporate logo, which incorporates NBC's peacock logo to signify its ownership of the broadcaster. On February 12, 2013, Comcast announced that it would acquire the remaining 49% of General Electric's interest in NBCUniversal, in a deal valued at approximately $16.7 billion. The acquisition was completed on March 19, 2013.
Comcast reported that third-quarter net profits in 2020 fell 37% to $2.02 billion from $3.22 billion the previous year, in part due to the limited capacity measures for the COVID-19 pandemic at theme parks like Universal Studios and movie theaters, with revenues falling 4.8%. With its theme park in California being closed since March 2020 and limited capacity at locations in Florida and Japan, the company was prompted to lay off a number of its employees; revenue for its theme park locations fell 81% to $311 million from $1.63 billion in 2019. In 2024, Comcast signed a deal with Starlink to provide satellite-based connectivity to business customers in regions with limited network access.
Attempted acquisition of Time Warner Cable
On February 12, 2014, the Los Angeles Times reported that Comcast sought to acquire Time Warner Cable in a deal valued at $45.2 billion. On February 13, it was reported that Time Warner Cable agreed to the acquisition. This was to add several metropolitan areas to the Comcast portfolio, such as New York City, Los Angeles, Dallas–Fort Worth, Cleveland, Columbus, Cincinnati, Charlotte, San Diego, and San Antonio. Time Warner Cable and Comcast aimed to merge into one company by the end of 2014, and both have praised the deal, emphasizing the increased capabilities of a combined telecommunications network, and to "create operating efficiencies and economies of scale".
In 2014, critics expressed concern that the deal would give Comcast greater negotiating power in a number of areas, including rebroadcast fees with television channels, and peering agreements with ISPs.
Critics noted in 2013 that Tom Wheeler, the head of the FCC, which has to approve the deal, is the former head of both the largest cable lobbying organization, the National Cable & Telecommunications Association, and as largest wireless lobby, CTIA – The Wireless Association. According to Politico, Comcast "donated to almost every member of Congress who has a hand in regulating it". The U.S. Senate Judiciary Committee held a hearing on the deal on April 9, 2014. The House Judiciary Committee planned its own hearing. On March 6, 2014, the United States Department of Justice Antitrust Division confirmed it was investigating the deal. In March 2014, the division's chairman, William Baer, recused himself because he was involved in the prior Comcast NBCUniversal acquisition. Several states' attorneys general have announced support for the federal investigation. On April 24, 2015, Jonathan Sallet, general counsel of the F.C.C., explained that he was going to recommend a hearing before an administrative law judge, equivalent to a collapse of the deal.
In August 2015, Comcast announced that it would increase Internet speeds for low-income customers from 5 Mbit/s to 10 Mbit/s, provide free wireless routers, and pilot an initiative to increase Internet access for low-income senior citizens. In September of that year, Comcast also launched Watchable, a YouTube competitor. The move was seen by Variety as an attempt to appeal to the cord-cutting market.
DreamWorks Animation
On April 26, 2016, The Wall Street Journal reported that Comcast was in talks to acquire DreamWorks Animation for more than $3 billion, following failed merger talks with Hasbro and SoftBank in 2014. Two days later on April 28, 2016, Comcast officially announced its NBCUniversal subsidiary would acquire DreamWorks Animation for a total of $3.8 billion. The acquisition was completed on August 22, 2016; DreamWorks Animation was integrated into Universal Filmed Entertainment as part of Universal Pictures. Universal took over distribution of DreamWorks Animation films beginning in 2019 with How to Train Your Dragon: The Hidden World after DreamWorks Animation's deal with 20th Century Fox expired, following the release of Captain Underpants: The First Epic Movie in 2017.
Cellular service
In September 2016, Comcast confirmed that it would launch an MVNO cellular network with Verizon Wireless. The service, described as being a "Wi-Fi and MVNO-integrated product" was expected to launch in mid-2017. The partnership and the addition of wireless would allow Comcast to offer a quadruple play of services. Including Comcast's Home Security offering, customers now have the option of a Quintuple Play. The service was officially announced on April 6, 2017, as Xfinity Mobile.
Attempted acquisition of Fox
On November 16, 2017, it was reported that Comcast attempted to purchase 21st Century Fox, following the news 10 days earlier that Disney had negotiated with Fox to acquire the same assets. Like Disney, the deal included the 20th Century Fox film and television studios (Universal Pictures and Universal Television's respective rivals), cable entertainment and broadcast satellite networks including FX Networks, National Geographic Partners, Fox Sports Networks, and international channels such as Star India. It would not include the Fox Broadcasting Company, Fox Television Stations, Fox Sports, and Fox News units, all which will be spun-off into a new independent company, which is later known as the Fox Corporation since the 2019 launch.
However, on December 11, 2017, Comcast officially dropped the bid, saying that "We never got the level of engagement needed to make a definitive offer." On December 14, Disney officially confirmed its acquisition of 21st Century Fox for $52.4 billion in stock, pending review from the United States Department of Justice Antitrust Division.
On February 5, 2018, a new report by CNBC claims that despite the Disney/Fox deal, Comcast was considering topping Disney's $52.4 billion offer once the AT&T–Time Warner deal goes through, after the Department of Justice Antitrust Division sued to block it on November 20, 2017.
Acquisition of Sky
On February 27, 2018, Comcast offered to purchase a 61% stake in Sky plc at a value of £12.50 per-share, approximately £22.1 billion. 21st Century Fox, which owns a 39% stake in Sky, had previously declined a US$60 billion acquisition offer by Comcast in favor of its deal with Disney, due to anti-competition concerns. NBCUniversal CEO Steve Burke stated that purchasing Sky would roughly double its presence in English-speaking markets, and allow for synergies between the respective networks and studios of NBCUniversal and Sky. Fox stated that it "remains committed to its recommended cash offer for Sky", and that Comcast had not yet made a "firm offer".
On April 12, the Panel on Takeovers and Mergers ruled that Disney had to acquire all of Sky within 28 days of fully acquiring Fox if the latter's acquisition of Sky was not completed by the time the merger was done, or if Comcast's counteroffer was not accepted. On April 25, 2018, Comcast made its formal counter-bid for Sky plc, offering £12.50 per-share; Sky subsequently withdrew its recommendation of the Fox bid.
From Wikipedia’s article on Comcast, shared under CC BY-SA 4.0.8