Private company

Continental Airlines

Airline of the United States (1934–2012)

Continental Airlines (simply known as Continental) was a trunk carrier, a major international airline in the United States that operated from 1934 until it merged with United Airlines in 2012. It had ownership interests and brand partnerships with several carriers.2 From Wikipedia, CC BY-SA 4.0

Last updated Oct 16, 2026.

Overview

1934Founded1

Continental Airlines (simply known as Continental) was a trunk carrier, a major international airline in the United States that operated from 1934 until it merged with United Airlines in 2012. It had ownership interests and brand partnerships with several carriers.2

The story

Early history

Varney Speed Lines (named after one of its initial owners, Walter T. Varney, who was also a founder of United Airlines) was formed in 1934, operating airmail and passenger services in the American Southwest over a route originating from El Paso and extending through Albuquerque, Santa Fe, and Las Vegas, New Mexico, to Pueblo, Colorado. The airline commenced operations with the Lockheed Vega, a single-engine plane that carried four passengers. Varney was awarded a 17-cent-rate airmail contract between Pueblo and El Paso; it carried passengers as a sideline. Following cancellation of all domestic airmail contracts by the Roosevelt administration in 1934, Robert F. Six learned of an opportunity to buy into the Southwest Division of Varney Speed Lines which needed money to handle its newly won Pueblo-El Paso route. Six was introduced to Louis Mueller (who would serve as chairman of the board of Continental until February 28, 1966). Mueller had helped found the Southwest Division of Varney in 1934 with Walter T. Varney. As an upshot of all this, Six bought into the airline with US$90,000 and became general manager on July 5, 1936. The carrier was renamed Continental Air Lines (later changed to "Airlines") on July 8, 1937. Six relocated the airline's headquarters to Denver Union (later Stapleton) Airport in Denver in October 1937. Six changed the name to "Continental" because he wanted the airline name to reflect his desire to have the airline fly all directions throughout the United States.

During World War II, Continental's Denver maintenance base converted Boeing B-17 Flying Fortresses, Boeing B-29 Superfortresses and North American P-51 Mustangs for the United States Army Air Forces. Profits from military transportation and aircraft conversion enabled Continental to contemplate expansion and acquisition of new airliners after the war. Among those were the Douglas DC-3, the Convair 240 and the Convair 340. The Convairs were Continental's first pressurized airliners. The airline's early route was El Paso to Albuquerque and Denver, with routes being added during the war from Denver, Albuquerque, and El Paso eastward across Kansas, Oklahoma, New Mexico, and Texas. In 1946 Continental flew Denver to Kansas City, Wichita, Tulsa, and to Oklahoma City, and from El Paso and Albuquerque to San Antonio. Each route included stops in several of 22 smaller cities.

In the early 1950s, Continental began several interchange routes with American, Braniff, and United Airlines. Routes were operated on American from Los Angeles and San Francisco to El Paso continuing onto Continental's route to San Antonio and Houston. Continental's Denver to Kansas City route would interchange onto St. Louis with Braniff Airways and United's routes from Seattle and Portland to Denver would interchange with Continental's routes onto Wichita and Tulsa. These interchange routes continued for many years until Continental was able to secure routes of its own between each city.

In 1955, Continental merged with Pioneer Air Lines, gaining access to 16 more cities in Texas and New Mexico. In August 1953, Continental flew to 35 airports and Pioneer flew to 19, but Continental's network didn't reach beyond Denver, El Paso, Houston and Kansas City until April 1957 when it started Chicago-Denver-Los Angeles, two Douglas DC-7Bs a day each way. Pioneer's Executive Vice President Harding Luther Lawrence arrived at Continental as a result of the merger. Bob Six commented on more than one occasion that, "the reason we bought Pioneer was to get Harding." Harding Lawrence implemented several innovative changes at Continental as well as a flamboyant advertising campaign during his ten years as Six's protege. During Lawrence's tenure Continental grew by 500 percent. Lawrence left Continental in April 1965 to head Braniff Airways.

Six petitioned the Civil Aeronautics Board (CAB) for longer routes to larger cities, hoping to transform the regional into a trunkline like United Airlines, TWA, and American Airlines. He was discussing with Boeing for Continental to become one of the first to operate the soon-to-be-launched 707. The timing was crucial, since new routes would justify the 707s, and vice versa.

1960s

Continental Airlines had seen a broad expansion of its routes, thanks to a responsive CAB and persistent efforts by Six and Executive Vice President Harding Lawrence (who came to Continental in the Pioneer merger), who both frequently referred to his company as "the Airline that needs to grow." In 1958 Continental began turboprop flights with the Vickers Viscount on the new medium-haul routes. The British-manufactured Viscount four engine turboprop, which Continental referred to as the "Jet Power Viscount II", was the first turbine powered aircraft operated by the airline with Continental claiming it was "First in the west with jet-power flights". The CAB permitted Continental to drop service at many smaller cities, enabling the carrier's new aircraft to operate more economically on longer flights. In 1960 Continental flew more than three times the passenger-miles it had in 1956. (Aviation Week June 22, 1959: "Continental's current re-equipment program—involving a total cost of $64 million for the Boeings, Viscounts and DC-7Bs—was launched in 1955 when the carrier's net worth amounted to $5.5 million.")

During the late 1950s and early 1960s, Six was the airline industry's leading lower-fare advocate. He predicted that increased traffic, not higher fares, was the answer to the airline industry's problems. To amazement from the industry, he introduced the economy fare on the Chicago-Los Angeles route in 1962. He later pioneered a number of other low or discount fares which made air travel available to many who could not previously afford it. One of Continental's early innovations was a system-wide economy excursion fare which cut the standard coach fares by more than 25%. Continental took delivery of the first of five 707-124s in spring 1959, and started Chicago-Los Angeles nonstop on June 8. Having so few jets, Continental needed radical innovations to the 707 maintenance program. It developed the "progressive maintenance" program, which enabled Continental to fly its 707 fleet seven days a week, achieving greater aircraft utilization than any other jet operator in the industry. Six, not being satisfied with 707 service, introduced innovations and luxe cuisine on Continental's 707 flights which were described as, "... nothing short of luxurious" by the Los Angeles Times, and, "... clearly, the finest in the airline industry" by the Chicago Tribune.

In the early 1960s, Continental added flights from Los Angeles to Houston, nonstop as well as via Phoenix, Tucson, El Paso, Midland-Odessa, Austin, and/or San Antonio. In 1963, the company headquarters moved from Denver to Los Angeles. By late 1963, Continental had discontinued service to most of its smaller cities in Kansas, Oklahoma, New Mexico, and Texas with the exception of Lawton, OK and Wichita Falls, TX which continued operating with DC-9 and 727 jets until 1977. Total passenger-miles in 1967 were more than five times greater than in 1960, but 61% of the 1967 total was on unscheduled flights (mostly transpacific charters). During the late 1960s the company disposed of the last of its turboprop and piston-powered aircraft—one of the first U.S. airlines to do so. Continental replaced the Viscount fleet with Douglas DC-9-10s and then added Boeing 727-100s and 727-200s. The DC-9 and 727 were to become the workhorses of the fleet from the late 1960s. The DC-9s were phased out by the late 1970s (although the type reappeared after mergers in the 1980s with an example being Texas International Airlines DC-9s which were added to the CO fleet); the 727-200 was the mainstay of its narrow-body fleet until the late 1980s. In 1968 a new livery was launched: orange and gold cheatlines on a white fuselage; and a black "jetstream" logo (by Six's friend, the noted graphic designer Saul Bass) on the iconic "Golden Tails" of the airline's aircraft. The slogans adopted in 1968 and used for more than a decade were, "The Airline That Pride Built" and, "The Proud Bird with the Golden Tail". 1960s saw international routes awarded to Continental (to New Zealand and Australia) in the Transpacific Case, but they were cancelled by the Nixon Administration.

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During the Vietnam War, Continental provided extensive cargo and troop transportation for United States Army and Marine Corps forces to Asian and the Pacific bases. Continental's long range Boeing 707-324Cs were the most common non-military aircraft transiting Saigon Tan Son Nhat airport; in 1967, 39% of CO's passenger-miles were on scheduled flights. With Continental's experience in Pacific operations, the carrier formed subsidiary Air Micronesia in May 1968, inaugurating island hopping routes between Yap/Saipan/Guam, Majuro, Rota, Truk, Ponape (Pohnpei) and Honolulu. "Air Mike", as it was known, initially operated with Boeing 727-100 aircraft with open-ocean survival gear, doppler radar, and a large complement of spare parts (including tires). A senior mechanic flew on every Air Mike flight until the late 1970s. Air Micronesia operated as subsidiary Continental Micronesia until 2010. In September 1969, Continental began flights from Los Angeles to Honolulu/Hilo and one month later from Albuquerque to Chicago, San Antonio, and San Francisco. In 1970, Continental was awarded routes from Seattle and Portland to San Jose, Hollywood-Burbank Airport, and Ontario, California—all of them growing markets.

In 1963, Continental denied employment to African-American pilot and Air Force veteran, Marlon D. Green. A United States Supreme Court decision allowed a Colorado anti-discrimination law to be applied to his case against Continental. Green flew with Continental for 13 years from 1965 until his retirement in 1978. His employment paved the way for the hiring of ethnic-minority pilots by all U.S. carriers, an industry milestone which was finally realized in 1977 after Southern Airways hired their first minority pilot.

1970s

At Six's insistence, Continental (with Pan Am and Trans World Airlines) was one of the three launch airlines for the Boeing 747. On June 26, 1970, Continental became the second carrier (after TWA) to put the 747 into U.S. domestic service. Its upper-deck first class lounge and main deck "Polynesian Pub" won awards worldwide for the most refined cabin interior among all airlines, as did meal services developed by Continental's Cordon Bleu-trained executive chef, Lucien DeKeyser. Continental's 747 services from Chicago and Denver to Los Angeles and Honolulu set the standard for service in the western U.S. On June 1, 1972, Continental's widebody DC-10 service began. Six had insisted that Continental place a large order for DC-10s with manufacturer McDonnell Douglas. This decision again proved prescient, since the publicity associated with Continental's splashy 747 service Chicago-Denver-Los Angeles-Honolulu had stimulated increased market share and increased traffic for all carriers. Denver, Houston and Seattle were growing rapidly in the 1970s; the DC-10s took over most flights between Denver and Chicago, Los Angeles, Houston and Seattle, and between Houston and Los Angeles.

During the 1970s, Denver served as the airline's main hub. The 747s were focused on the Chicago-Los Angeles-Honolulu routes, with one daily round trip through Denver. The DC-10s served large markets (Los Angeles to Chicago, Denver, Houston and Honolulu; and from Denver to Chicago, Los Angeles, Seattle and Houston). DC-9s and 727s predominated elsewhere and added frequencies on DC-10 routes. Next to Braniff, Continental operated fewer aircraft types (four: the 747, DC-10, 727-200, and DC-9-10) during this period than any U.S. trunkline, affording savings in parts, maintenance, and crew training. The DC-10 enabled the airline to capitalize on traffic growth in the west. Continental saw market share grow annually in each DC-10 market through the 1970s, until relative market parity was achieved with United, the principal competitor on most of the DC-10 routes. The same innovations introduced on the 747s appeared on Continental's DC-10s, including the "Polynesian Pub", but after the 1973 oil crisis more seats were needed and the DC-10 pubs were removed. Continental phased out its 747s in 1978 in favor of the DC-10s (747s would return to Continental during the Lorenzo era, flying Newark to London and Paris). From the mid-1970s until it merged with Texas International, Continental operated only DC-10s, 727-100s, and 727-200s.

From 1961 to 1982, Continental was headquartered at the west end of the Los Angeles International Airport on World Way West. The facility included the general offices, system operations control, the central maintenance facility, flight kitchen, and Los Angeles crew bases.

In 1974, after years of delays and legal proceedings, Continental started flights between Houston and Miami, and on May 21, 1976, Continental was authorized to operate long-sought routes between San Diego and Denver. President Jimmy Carter and Civil Aeronautics Board chairman Alfred Kahn had been promoting deregulation of the airline industry, which would dissolve the CAB and for the first time in industry history allow U.S. carriers to determine without government supervision where they would fly, and how much they could charge. Continental began flights from Denver to Miami/Ft. Lauderdale and Tampa/St. Petersburg in Florida. That year, President Carter authorized Continental to begin daily round trips between Air Micronesia destination Saipan and Japan, and approved a route for Continental from Los Angeles to Australia via Honolulu, American Samoa, Fiji, New Zealand and Australia. The South Pacific service began May 1, 1979. After the 1978 passage of the Airline Deregulation Act Continental embarked on a route expansion. October 1978 saw Continental begin flights from the New York area airports to Houston and Denver, and from Denver to Phoenix. That month Continental started DC-10 flights between Los Angeles and Taipei, via Honolulu and Guam. Service between Houston and Washington, D.C., began in January 1979. In June 1979 Continental linked Denver with Washington, D.C., Las Vegas, San Francisco and San Jose and also began Houston-Tampa service. The airline suffered in 1979 when the DC-10 was grounded nationwide following the crash of American Airlines Flight 191. Continental Airlines only operated the DC-10 and the 727 at the time, so flights to Hawaii were cancelled during the grounding. By the time of the Texas Air Corp. acquisition in 1981, Continental's post-deregulation growth had allowed it to penetrate every major U.S. airline market (and all of the regional markets) from the hubs in Denver and Houston, with the corresponding expansion of facilities at both of these airports. But that growth came at the cost of continuing losses. In Denver, Continental's rapid growth provided the final impetus for the construction of the new Denver International Airport, which would be completed almost fifteen years later.

While deregulation allowed Continental to expand into new areas, it hurt the company's existing business as consumers were for the first time able to choose lower fares over Continental's better service. In 1978 Continental and Western Airlines, which held a nearby headquarters and similar fleet, began a nearly three-year attempt to merge.

The route systems would have been complementary, with little overlap; although they both served the Western states, Continental had strength in Hawaii, southern-tier and the Great Plains states; Western's strengths were in the California intrastate market, Alaska, Mexico, and the Intermountain West. Both airlines served the Pacific Northwest and Rocky Mountain states, but along different routes from Los Angeles, Denver, San Francisco, Seattle and Phoenix. The merger attempt failed when Texas Air Corporation interceded with its acquisition of Continental. With the Airline Deregulation Act the world changed for Continental as noted by Smithsonian historian R.E.G. Davies: "Unfortunately, the policies that had been successful for more than forty years under (Robert) Six's cavalier style of management were suddenly laid bare as the cold winds of airline deregulation changed all the rules -- specifically, the balance between revenues and expenditures."

1980s

In 1981, Texas Air Corporation, an airline holding company controlled by U.S. aviation entrepreneur Frank Lorenzo, acquired Continental after a contentious battle with Continental's management who were determined to resist Lorenzo. Management teamed with unions to create a planned Employee Stock Ownership Plan (ESOP) that would have doubled the number of outstanding shares without shareholder approval, thus diluting Texas Air's ownership stake and maintaining control of the airline. But management lost the legal battle to enact the ESOP without shareholder approval and with its 48.5 percent ownership stake, Texas Air could win any shareholder vote. During this struggle, in August 1981, Continental Airlines CEO Alvin Feldman died from suicide in his office and was succeeded by George Warde. In three letters left to his children, Feldman said he had been depressed since the death of his wife the previous year. Lorenzo became Continental Chairman and CEO in March 1982. He and his team viewed the company as stuck in the pre-deregulation era and in need of serious changes to be competitive. Continental was experiencing significant financial challenges both before and after Texas Air's takeover, and management showed how Continental could not compete and survive with its cost structure. The pilots union agreed to some cost reductions in mid-1982, primarily through modest productivity improvements, but there was no progress with the other unions. On October 31, 1982, following approval by shareholders of both companies, Continental merged operations with Texas International, retaining the Continental identity and offering service to four continents (North and South America, Asia and Australia) with a fleet of 112 aircraft. Continental launched its frequent flyer program, initially called Travel Bank, in September 1982, following that of Texas International Airlines in 1979, which was the industry's first frequent flyer program, and American Airlines AAdvantage program in 1981. In mid-1983, Continental relocated its headquarters to Texas International's base in Houston, Texas, which resulted in a large expansion of its hub at Houston Intercontinental Airport and extensive new routes to Mexico and the south central U.S.

Even with the cost reductions from the pilots in 1982, Continental faced a major competitive threat in 1983 when American Airlines was able to implement two-tier wage structures with its unions. American planned massive, rapid growth through new hires at starting pay 50 percent lower than existing contracts and equitable with low-cost, startup carriers and well below Continental's pay rates. American was already one of Continental's main competitors, operating a larger hub 250 miles north of Continental's southern hub in Houston and the growth that was funded by the lower pay rates was larger than all of Continental at the time.

From Wikipedia’s article on Continental Airlines, shared under CC BY-SA 4.0.3

Leadership

Who has led Continental Airlines, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (1)

Products and brands

Destinations

Continental, together with Continental Express and Continental Connection, offered more than 2,400 daily departures throughout the Americas, Europe and the Asia-Pacific region. The summer 2008 schedule saw Continental serving 130 domestic and 132 international destinations.

Continental Airlines operated primarily a hub-and-spoke route network with North American hubs in Cleveland, Houston, and Newark, and a west Pacific hub in Guam. The majority of Continental flights were operated from its hubs. Some affiliated airlines used the Continental Connection name also operate flights not involving hubs, such as Gulfstream International Airlines, which operated intra-Florida and Florida-Bahamas services.

For almost 40 years, Continental operated a very large hub in Denver, Colorado, but took the decision to close that hub in 1995 immediately after the opening of Denver International Airport (DIA), which represented a significantly higher-cost operation than the former Stapleton Airport, which DIA had replaced. The abrupt nature of this change came as a shock to Denver, which was experiencing dramatic growth. The void left by Continental's departure allowed the establishment of the "new" Frontier Airlines (a startup, rather than the original carrier of that name). Both Frontier and Southwest Airlines (which entered the Denver market after Continental's dehubbing) expanded quickly to fill the vacuum created by Continental's closing of its Denver hub.

For the first forty years of its existence, Continental was a domestic airline; however, especially after the incorporation of Texas International routes, it served more Mexican destinations than any other U.S. carrier since the mid-1980s.

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Continental first entered the transatlantic market in April 1985, with the introduction of a Houston-London-Gatwick service. Long prevented from serving London Heathrow Airport because of the provisions of the Bermuda II agreement, which only allowed British Airways, Virgin Atlantic, United Airlines and American Airlines to operate flights from Heathrow to the United States, Continental maintained its London services at Gatwick, where in 2007 as many as six flights a day were offered to Newark, Houston, and Cleveland.

In March 2008, an Open Skies Agreement between the U.S. and the European Union became effective, invalidating Bermuda II restrictions that had limited the number of carriers and cities in the U.S. that could serve London-Heathrow. In November 2007 Continental announced that new, nonstop, twice-daily service from its hubs at George Bush Intercontinental Airport and Newark Liberty International Airport to London-Heathrow would be offered; and this service was inaugurated on March 29, 2008. The service replaced existing frequencies to London-Gatwick and were offered with a combination of Boeing 777-200ER and 757-200 equipment, with flat beds guaranteed in the BusinessFirst cabin. By the time of its merger with United, Continental had grown its presence at London-Heathrow to seven daily flights; two to Houston-Intercontinental and five to Newark.

During the Vietnam War, Continental's extensive military charter operations established a presence in the Pacific region that formed the basis for the Air Micronesia operation. Service to Japan was initiated in the 1970s from Guam and Saipan, and by the late 1980s, nonstop service between Seattle and Tokyo was briefly offered with 747 equipment, soon to be replaced with a direct Honolulu-Tokyo (Narita) flight. Through the 1990s, Continental maintained a minimal presence in the long-haul trans-Pacific market, until the delivery of 777-200ERs in 1998 which saw the addition of nonstop Tokyo service from Houston and Newark. By 2007, Hong Kong and Beijing were added to the network, and in 2009 Shanghai was added, all from the Newark hub. Continental served Australia in the past with DC-10 and Boeing 747 service from Hawaii, with some flights via Auckland. Continental withdrew from much of the Australasian market, but continued Air Micronesia Boeing 737-800 services between Cairns and Guam on a 4x weekly basis. Beginning in June 2011, it initiated service to Hilo, Hawaii, providing that city the only nonstop air service to and from any destination outside the state of Hawaii.

Continental offered the most destinations of any of the U.S. carriers to Germany, India, Ireland, Japan, Mexico and the United Kingdom, and was the only U.S. airline that flew to the Federated States of Micronesia, Marshall Islands, and Norway. Continental began service from Newark to Mumbai, India on October 1, 2007, making that city Continental's second Indian destination.

Codeshare agreements

Throughout its existence, Continental Airlines had codeshare agreements with the following airlines:

Regional operators

Continental was a minority owner of ExpressJet, which operated under the "Continental Express" trade name but was a separately managed and public company. Chautauqua Airlines also flew under the Continental Express identity, while Cape Air, Colgan Air, CommutAir, and Silver Airways fed Continental's flights under the Continental Connection identity. Continental did not have any ownership interests in these companies.

The operators of Continental Connection were:

Cape Air operated out of San Juan (SJU), Puerto Rico, to other Puerto Rican destinations, the U.S. and British Virgin Islands, Anguilla and Nevis. It also serviced routes from Guam to Saipan, Saipan to Rota and Rota to Guam.

Colgan Air operated out of Cleveland, Houston and Newark as a subsidiary of Pinnacle Airlines Corp.

CommutAir operated mostly from Continental's Cleveland and Newark hubs.

Gulfstream International Airlines operated in the Bahamas, Miami, Ft. Lauderdale, Orlando, Tampa, West Palm Beach, Tallahassee, Pensacola, and Key West. Also operated some flights under the Essential Air Service program from Continental's Cleveland hub.

Silver Airways

Fleet

Continental's all-Boeing fleet consisted of four types (737, 757, 767, and 777) in ten variants, with two variants of the Boeing 787 Dreamliner scheduled to enter service in 2011. The company's daily aircraft utilization was usually at the top of the industry.

As of 1 October 2010, at the time of the merger, the Continental Airlines fleet consisted of the following aircraft with an average age of 9.5 years:

By 2013, all of the former Continental fleet, excluding the Boeing 737-500 and Boeing 767-200ER (which were sold, primarily to Russian operators) were repainted in the new United livery making them officially part of the United Airlines Fleet, except for the one Boeing 737-900ER in the Continental Blue Skyway retro livery (N75436). United repainted this aircraft to the standard Globe livery in May 2016, and then painted a different airframe in the Blue Skyway, sister ship N75435. The reason for the change is currently unknown to the public.

First Class was offered on Domestic Flights, and BusinessFirst was offered on Transatlantic/Transpacific Flights.

Continental Airlines was one of three carriers (with American Airlines and Delta Air Lines) to sign an exclusivity agreement with Boeing in the late 1990s. When Boeing acquired McDonnell Douglas, the European Union forced Boeing to void the contracts. Both parties had been adhering to the terms under a gentlemen's agreement.

Continental was one of the first major airlines to fly Boeing 757s on transatlantic routes. There have been some instances of range limitations on west-bound transatlantic flights due to strong headwinds resulting in a fuel stop which does not appear on the timetable, but these stops are not common. The use of the 757 with its smaller seating capacity allowed for "thin" routes (routes with less passenger traffic) to be economically viable. It allowed nonstop service from smaller cities, such as Belfast, Northern Ireland and Hamburg, Germany to the New York gateway. Previously, customers originating at these and similar cities needed to connect at European gateways like London Heathrow, Paris Charles de Gaulle, or Frankfurt, in order to travel to New York. United retains a number of these flight routes, mostly based out of Newark, including Newark-Dublin and Newark-Berlin.

Cabin

Continental Airlines had two classes of service, First/Business and Economy, for aircraft in the mainline fleet.

BusinessFirst

BusinessFirst was Continental's international business class product. It was offered on all Boeing 757-200s, Boeing 767s, and Boeing 777-200ERs. Continental had begun deploying BusinessFirst seats that allowed customers to lie completely flat, reclining 180-degrees and providing 6+1⁄2 feet (2.0 m) of sleeping space in the fully extended position on its 777-200ER and 757-200 aircraft. The Flat Bed Seat offered a seat measuring up to 25 inches (640 mm) wide when the adjustable armrest was positioned flush with the seat cushion. Electronic controls enabled customers to easily move the seats to an infinite combination of seat adjustments, including lumbar support, leg and foot rests. iPod connectivity was available in the Flat Bed Seat. The new BusinessFirst seats had a six-way adjustable head rest, an individual overhead reading light and an adjustable seat light allowing customers to read in bed without disturbing their neighbor and a privacy shell that allowed for seclusion from other travelers. BusinessFirst customers also received one of the highest crew to passenger ratios (1:8) among all international business class products.

The new BusinessFirst seats were featured on all of Continental's 777-200ERs and 757-200s. Installation on the Boeing 767 fleet was to follow in 2011. The anticipated completion of the roll-out across Continental's entire international fleet was planned for August 2012. In addition, all 787 deliveries were to have the seats installed.

Continental considered BusinessFirst to be its signature onboard product, and the service is a frequent subject of advertising campaigns. Customers seated in the BusinessFirst cabin on longhaul flights from the United States to Europe, Asia, select cities in South America, and the Middle East received special ground services, including EliteAccess priority bag service at check-in, expedited security screening (where available), access to Continental's Presidents Club or affiliated Star Alliance lounges, personalized Continental Concierge service, and dedicated boarding procedures.

On board, multi-course meals were designed by Continental's Congress of Chefs, beverages were selected by Continental's Wine Masters, and service was provided by flight attendants from separate International crew bases at Newark and Houston. Most flights had at least two meal services. Entertainment was offered at each individual seat, and passengers on Boeing 777 and 757 aircraft had access to a new Audio-Video On Demand system with touch-screen controls. 767 aircraft featured older, looped-video multi-channel entertainment systems, generally with a wider programming selection than Economy Class. 767 aircraft were expected to receive AVOD in the near future. Customers also were provided headphones, a large pillow, wool blanket, and amenity kit prior to departure. Upon arrival, BusinessFirst customers have access to shower facilities and arrival lounges at most airports.

Continental offered a modified BusinessFirst service on flights from the United States mainland to Hawaii. All flights offered the same suite of EliteAccess ground services, along with a similar main meal service on board. Amenities such as pillows and headsets also were the same, but no amenity kits were offered. On flights from Newark and Houston to Honolulu, Continental operated Boeing 767-400ER aircraft with typical recliner-style BusinessFirst seats. On flights from Los Angeles and Orange County to Honolulu/Kahului with Boeing 737 equipment, domestic First Class seats were substituted. Nonstop flights from Guam to Honolulu were exempt from most of these modifications and more closely resembled the standard BusinessFirst service.

No complimentary upgrades were offered to Continental OnePass Elite members on any intercontinental flights offering BusinessFirst service. However, on 767-operated BusinessFirst services to Hawaii, Continental offered a day-of-departure buy up fee for any revenue coach class fare, provided seats were available. Mainland-Hawaii was the only BusinessFirst market where such upgrades are available. In addition, OnePass Elites were eligible for complimentary automatic upgrades on Continental-operated flights from California to Hawaii.

Domestic First Class

First Class was offered on all domestically configured aircraft. It was offered on all Boeing 737s and Boeing 757-300s. Seats range from 20.75 to 21 inches (530 mm) wide, and had between 37 and 38 inches (970 mm) of pitch. Passengers aboard this class received free meals, refreshments, and alcoholic beverages. Passengers could watch movies on overhead television screens located throughout the cabin. In 2009, Continental began to add LiveTV television and Wi-Fi services to all next-generation Boeing 737s and Boeing 757-300s which was free of charge to First Class customers.

On international flights to Latin America, the Caribbean, and select cities in South America, Continental's Domestic First Class service was re-branded as Regional Business Class. These customers received access to Continental's Presidents Club and affiliated Star Alliance lounges on day-of-departure. Also, meal choices were frequently substituted to reflect the local cuisine of destinations served, especially on flights to Latin America.

International Economy Class

Economy Class was offered on all internationally configured aircraft. Seats range from 17.2 to 17.9 inches (450 mm) wide, and have between 31 and 32 inches (810 mm) of pitch. Passengers aboard this class received free meals, snacks, and non-alcoholic beverages; alcoholic beverages could be purchased for US$6 per drink or one Continental Currency coupon per drink. All seats on 757 and 777 equipment were fitted with AVOD touch screen with a wide-ranging selection of films, games, television shows and music.

Domestic Economy Class

Economy Class was offered on all domestically configured aircraft. Seats were 17.2 inches (440 mm) wide, and had between 31 and 32 inches (810 mm) of pitch. Passengers aboard this class received free non-alcoholic refreshments. Alcoholic beverages could be purchased on board. Passengers on all Boeing 737-700, −800, −900, −900ER, and 757-300 aircraft could watch movies on overhead television screens located throughout the cabin, with headsets available at a charge. In January 2009, Continental began to add LiveTV television services to all next-generation Boeing 737s and Boeing 757-300s. LiveTV would be chargeable for Economy Class customers. Continental Airlines offered free meals on domestic economy class flights. In March 2010, for economy class passengers on domestic and Canadian flights under six hours and on certain flights to and from Latin America, the airline discontinued free meals and began buy on board service in the northern hemisphere in the fall of 2010.

Meal and drink services

Meals were free on BusinessFirst on all flights. Flights of a duration of over one hour within North America and flights to and from resort destinations in the Caribbean and Latin America had meals in First Class depending on the mealtimes that the flights are within. All flights to and from non-resort destinations in the Caribbean and Latin America had free meals in First Class, with the exception of certain flights that depart after midnight. Meals in Economy Class were served on most flights to and from Asia and Europe. Meals were offered in economy class on all flights to and from non-resort destinations in the Caribbean Latin America, with the exception of some flights departing after midnight. Flights within Asia and the Pacific that were previously operated by Continental Micronesia had free meals and/or snacks offered during mealtimes. Meals were available for purchase on all economy class flights within North America, to/from Canada, and to/from resort destinations within the Caribbean and Latin America if the flight's duration was over 61⁄2 hours.

Towards the end of the airline's life, on most economy class flights within North America, to/from Canada, and to/from resort destinations within the Caribbean and Latin America, Continental had a buy on board service. On those flights between 21⁄2 hours and 61⁄2 hours, snacks were available for purchase, and food for purchase was available on most of those flights that are 31⁄2 to 61⁄2 hours. Originally the airline provided meals free of charge on flights more than 11⁄2 hours. The airline continued doing so after competitors charged for meals. In March 2010 the airline announced that it would switch to buy on board for food in fall 2010. The airline said that the absence of free meals would save the airline $35 million per year ($51,674,805 when adjusted for inflation), and if half of economy class passengers on the affected flights purchased food, the airline would make an additional $17 million per year ($25,099,191 when adjusted for inflation). The airline did not say how the transition to buy on board would affect the employment of workers at the subsidiary Chelsea Food Services. Buy on board began on October 12, 2010. On March 1, 2011, Continental stopped serving free snacks on domestic flights to coach passengers in order to align itself with the policy of United Airlines. In addition, on that day all fights between Hawaii, Alaska, and the Mainland U.S. became buy on board flights.

Continental Airlines offered free special meal options on certain flights; special meals include the Child, Gluten intolerant, Hindu vegetarian, Jain, Kosher, Muslim, and Vegan options. The airline offered special meals for all classes of service on flights to and between Houston and Argentina, Asia, Brazil, Europe, and Hawaii, and the airline offered special meals for all classes of service on flights between Newark and Asia, Brazil, Europe, and Hawaii; flights between Newark and India use Hindu vegetarian as a standard meal choice. In addition, special meals were available in first class on flights between Newark and Alaska, California, Oregon, Washington, and British Columbia. Other routes with special meal service available in first class include Los Angeles to/from Honolulu, Los Angeles to/from Maui, Orange County to/from Honolulu, and Orange County to/from Maui.

The airline offered soft drinks that are free on all flights. Beer, liqueurs, spirits, and wine were free of charge in BusinessFirst and Business Class on all flights, and for a charge in economy class on all flights. On flights within North America and to or from the Caribbean and Latin America, the airline offered "Specialty Beverages" for purchase in economy class.

In-flight entertainment

Boeing 757-200 and 777-200ER aircraft included Audio-Video On-Demand (AVOD) in every seat back. Boeing 767 family aircraft were equipped with a personal television located in every seat back, using a tape system. On all Boeing 757-200 and Boeing 777-200ER aircraft, all rows were equipped with power-ports (two power ports per group of 3 seats) that do not require special power adapters or cables.

Continental Airlines began offering 95 channels of live DirecTV television to all passengers on its domestic fleet beginning in January 2009. Boeing 737-700s, 800s, 900s, and 900ERs and Boeing 757-300s were going to receive the service. The service became available immediately after a credit card is swiped and confirmed, and could be activated at any point during the flight. Movies started at a set time and cannot be paused, rewound or fast-forwarded. The service was free to first-class passengers and was available for a charge of US$6 in the coach cabin. Service could become limited and/or interrupted during descent.

On December 16, 2009, Continental Airlines, announced that, beginning in the second quarter 2010(see note) it will offer Gogo Inflight Internet service on its fleet of 21 Boeing 757-300 aircraft that primarily serve domestic routes. The new Gogo Inflight Internet service will provide customers full Internet access on their own standard, Wi-Fi equipped laptop or Personal Electronic Device (PED) at speeds similar to wireless mobile broadband services on the ground. Customers will be able to sign up and log in once the aircraft reaches 10,000 feet (3,000 m). The Gogo system, powered by the Aircell Network and available in the continental U.S., will be available to customers at a cost from $4.95 and up, based on length of flight.

At airport kiosks Continental Airlines allowed customers to buy "Continental Currency", a prepaid credit for audio headsets and alcoholic beverages on flights.

From Wikipedia’s article on Continental Airlines, shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Parent company

Subsidiaries

Also owns

  • Continental

From Wikidata.1

Timeline

  1. Jan 1, 2012Dissolved Dissolved1
  2. 1934Founded Founded in Boise1

Sources

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