The story
Founded by Giacomo Costa in 1854, in Genoa.1
Origins
Founded in Genoa in 1854 by Giacomo Costa (1836–1916) as Giacomo Costa fu Andrea, the company originally traded in olive oils and textiles, later establishing its own refinery and the brand "Dante". In 1924, the company was passed to the founder's sons (Federico, Eugenio and Enrico) and started shipping activities, buying its first cargo vessel, Ravenna. Seven more cargo ships were purchased before World War II, during which all but one were lost.
Costa Line
After the war, the company decided to rebuild its shipping business, but concentrating on passenger traffic, particularly across the Atlantic. In 1946–1947 they bought three American-owned cargo ships, refitting them with accommodation for 25 first class passengers, and in 1947 commenced a scheduled liner service between Genoa, Montevideo and Buenos Aires. At the same time, the name of the company was changed to Linea C. In March 1948, full passenger services were introduced on the South American route, operated by the ship Anna C, with her previous capacity increased from 100 to 500 passengers. The ship departed from Genoa and reached Buenos Aires 16 days after departure, the first ocean liner to cross the South Atlantic Ocean following World War II.
In 1958, Costa commissioned their first purpose-built ship, Federico C, which provided a liner service between Genoa, Italy and Buenos Aires, Argentina via Rio de Janeiro, Brazil. In 1959, the company gradually transitioned into offering more pleasure holidays, with trips being offered in the Mediterranean and the Caribbean regions. The second purpose built ship, Eugenio C, debuted in 1966, designed by famous naval architect Nicolò Costanzi. Linea C went on to own 12 more ships by 1980, making the company the owner of the world's largest fleet of passenger ships. In 1986, Linea C changed its name to Costa Cruises and became a cruise-centered business.
The line had decided to modernize its fleet by the late 1980s, and ordered two new ships in 1987, which became Costa Classica and Costa Romantica entering service in 1991 and 1993 respectively. The line also converted and completely rebuilt two former container ships into Costa Marina and Costa Allegra around the same time as ordering the two new ships. Costa wanted to create a new upscale European brand for their new ships and launched the short-lived EuroLuxe brand.
The Costa Victoria debuted in 1996, and was the largest cruise ship ever built in Germany at the time, and largest for the Costa. Its completion cost was covered by selling the Eugenio Costa. The Costa Victoria would be the final ship completed under the Costa family brand before the line was taken over by Carnival Corporation & plc. The ship was scheduled to have a sister, the Costa Olympia, which was never completed for the line after the shipyards bankruptcy, and instead the uncompleted hull was sold to Norwegian Cruise Line.
In March 1997, Carnival and Airtours PLC purchased Costa Cruises for $300 million, on a 50:50 basis. At the time, Costa Cruises was the leading European cruise line, with an estimated market share of 19%.
Carnival subsidiary
After Carnival's take over, a new-building program commenced for the line, utilizing Carnival Cruise Lines Spirit-class and Destiny-class design platforms for the new ships. The line would also utilize Carnival's designer Joe Farcus, who undertook the interior design, moving away from the contemporary Italian style of the previous ships to more themed public spaces similar to Carnival Cruise Line. The first ship delivered under Carnival Corp management, was Costa Atlantica in 2000.
In 2000, Carnival Corporation took full control of Costa Crociere after buying out Airtours' 50% interest for $525 million. Carnival Corporation would transfer older ships from their other brands to Costa, with the Costa Tropicale (former Carnival Cruise Line Tropicale) in 2001, and the Costa Europa (former Holland American Line Westerdam) in 2002.
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In 2002, Carnival Corporation and P&O Princess Cruises merged to form Carnival Corporation & plc, bringing together both companies' assets under one corporation. As of 2018, Costa accounted for approximately 12% of Carnival Corporation & plc's revenue.
In 2004, Costa Crociere purchased control of AIDA Cruises of Germany. Carnival Corporation and the Spanish tour operator Orizonia Group created a joint venture in 2007, Ibero Cruises, which was absorbed into Costa Cruises in 2014.
The company attracted international attention when Costa Concordia ran aground and capsized off the coast of Italy on 13 January 2012. Thirty-two people died in the disaster. Six weeks later, the company made headlines again when a fire on Costa Allegra left it drifting without power for 13 hours in waters near Somalia frequented by pirates, before the ship was taken under tow.
In February 2018, Costa announced its partnership with the Italian football club, Juventus.
In December 2019, Costa debuted Costa Smeralda and became the second cruise line to operate a cruise ship fully powered by liquefied natural gas (LNG), following AIDA's AIDAnova one year earlier. Costa Smeralda was joined by her sister LNG ship, Costa Toscana, in 2021.
Owing to the Covid pandemic of 2020, Costa sold some of its ships, including the Costa Victoria and Costa neoRomantica to help cut costs. It also led to the continued long term layup of the Costa Magica and Costa Serena.
In 2022, parent company Carnival Corp. announced they would be transferring ships out of the fleet to help balance overall fleet capacities due to the pandemic and the selling of numerous ships. It was announced the Costa Luminosa would be transferred to Carnival Cruise Line, the Costa Venezia and the Costa Firenze will join Carnival Fleet under the new "Carnival Fun Italian Style" concept in 2023 and 2024 respectively.
In February 2023, it was announced that Costa Magica had been sold to Seajets, a Greek/Cypriot ferry company.
On 31 March 2023, Costa Cruises celebrated its 75th anniversary.
In May 2025, it was announced that Costa Fortuna had been sold to Margaritaville at Sea, leaving the fleet in September 2026.
From Wikipedia’s article on Costa Cruises, shared under CC BY-SA 4.0.5