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CREATIVE REALITIES, INC.
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Last updated Oct 16, 2026.
Overview
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Financials
From the company’s reports to the SEC. Every number links to the filing it came from.
Key numbers, fiscal 2025
44.9%Gross margin3
-15.5%Operating margin3
-14.5%Net margin3
12.5%Revenue growth, 20253
-38.5%Return on equity3
1.84×Debt to equity3
-$8.1MFree cash flow3
What sells
Revenue by product, business segment and region, as the company reports it to the SEC.
Products and services
Hardware brought in 37% of the revenue CREATIVE REALITIES, INC. broke down this way in fiscal 2025.
Products and services by year
| Products and services | 2024 | 2025 |
|---|---|---|
| Hardware | $18.3M | $21.2M |
| Managed Services | $19.5M | $17.9M |
| Digital Media Advertising | $0 | $9.5M |
| Installation Services | $9.0M | $5.6M |
| Other Services | $4.1M | $2.9M |
Regions
United States brought in 79% of the revenue CREATIVE REALITIES, INC. broke down this way in fiscal 2025.
Regions by year
| Regions | 2024 | 2025 |
|---|---|---|
| United States | $50.9M | $45.3M |
| Canada | $0 | $11.9M |
Where the money goes
Where each dollar of revenue went, fiscal 2025
- Cost of revenue55¢$31.5M
- Other costs43¢$24.5M
- Income tax2¢$1.2M
Out of $57.2M in revenue.3 The company lost money this year.
Financial statements
Every line of the income statement in the latest annual report, as filed.3
| Period ending | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Total sales | $57.2M | $50.9M |
| Total cost of sales | $31.5M | $26.8M |
| Gross profit | $25.7M | $24.0M |
| Sales and marketing expenses | $5.8M | $6.0M |
| General and Administrative Expense | $23.1M | $17.1M |
| Loss on impairment of software asset | $5.7M | $0 |
| Total operating expenses | $34.6M | $23.1M |
| Operating (loss) income | -$8.9M | $938.0K |
| Interest expense, including amortization of debt discount | $2.5M | $1.8M |
| Loss on change in fair value of contingent consideration | $0 | $1.6M |
| Gain on settlement of contingent consideration | -$4.8M | $0 |
| Loss on debt extinguishment | $0 | $1.1M |
| Loss on debt modification | $24.0K | $0 |
| Other expense (income), net | $516.0K | -$102.0K |
| Total other (income) expenses, net | -$1.8M | $4.3M |
| Loss before income taxes | -$7.1M | -$3.4M |
| Income tax expense | -$1.2M | -$106.0K |
| Net loss | -$8.3M | -$3.5M |
| Series A Redeemable Convertible Preferred Stock dividends | -$232.0K | $0 |
| Net loss applicable to common stockholders | -$8.5M | -$3.5M |
| Basic and diluted loss per common share (in dollars per share) | -$0.81 | -$0.34 |
| Weighted average shares outstanding - basic and diluted (in shares) | 10.5M shares | 10.4M shares |
Every line of the balance sheet in the latest annual report, as filed.3
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 |
|---|---|---|---|
| Cash and cash equivalents | $1.6M | $1.0M | |
| Accounts receivable, net | $19.2M | $10.6M | $12.5M |
| Inventories, net | $7.4M | $2.0M | |
| Prepaid expenses and other current assets | $5.3M | $859.0K | |
| Total current assets | $33.5M | $14.5M | |
| Property and equipment, net | $2.9M | $207.0K | |
| Goodwill | $53.3M | $26.5M | |
| Other intangible assets, net | $35.9M | $22.8M | |
| Finance lease right-of-use assets | $22.7M | $114.0K | |
| Operating lease right-of-use assets | $2.1M | $787.0K | |
| Other non-current assets | $611.0K | $312.0K | |
| Total Assets | $151.0M | $65.2M | |
| Accounts payable | $16.7M | $6.4M | |
| Accrued expenses and other current liabilities | $3.8M | $3.2M | |
| Deferred revenues | $8.1M | $1.1M | |
| Customer deposits | $1.8M | $2.2M | |
| Current maturities of operating leases | $596.0K | $466.0K | |
| Current maturities of finance leases | $3.8M | $46.0K | |
| Short-term debt | $4.4M | $0 | |
| Short-term contingent consideration, at fair value | $0 | $12.8M | |
| Total Current Liabilities | $39.3M | $26.2M | |
| Revolving credit facility | $39.5M | $13.0M | |
| Non-current operating lease liabilities | $1.7M | $342.0K | |
| Non-current finance lease liabilities | $17.8M | $68.0K | |
| Deferred tax liabilities | $3.5M | $133.0K | |
| Total Liabilities | $101.9M | $39.8M | |
| Common stock, $0.01 par value, 66,666 shares authorized; 10,519 and 10,447 shares issued and outstanding as of December 31, 2025 and 2024, respectively | $105.0K | $104.0K | |
| Additional paid-in capital | $85.3M | $82.2M | |
| Accumulated deficit | -$65.1M | -$56.9M | |
| Accumulated other comprehensive income | $1.2M | $0 | |
| Total Shareholders Equity | $21.5M | $25.5M | $28.8M |
| Total Liabilities, Temporary Equity, and Shareholders' Equity | $151.0M | $65.2M | |
| Common stock, par value (in dollars per share) | $0.01 | $0.01 | |
| Common stock, shares authorized (in shares) | 66.7M shares | 66.7M shares | |
| Common stock, shares issued (in shares) | 10.5M shares | 10.4M shares | |
| Common stock, shares outstanding (in shares) | 10.5M shares | 10.4M shares |
Cash flow is reported year to date, not quarter by quarter, so there are no separate quarterly figures.
Every line of the cash flow in the latest annual report, as filed.3
| Period ending | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Net Income (Loss) Attributable to Parent | -$8.3M | -$3.5M |
| Depreciation and amortization | $6.5M | $4.1M |
| Non-cash lease expense | $621.0K | $254.0K |
| Amortization of debt discount | $27.0K | $569.0K |
| Stock-based compensation | $2.3M | $13.0K |
| Amortization of deferred financing costs | $110.0K | $63.0K |
| Loss on debt extinguishment | $0 | $1.1M |
| Loss on modification of revolver | $24.0K | $0 |
| Provision for credit losses | $229.0K | $13.0K |
| Impairment of software asset | $5.7M | $0 |
| Provision for inventory reserves | $160.0K | -$43.0K |
| Loss on change in fair value of contingent consideration | $0 | $1.6M |
| Gain on settlement of contingent consideration | -$4.8M | $0 |
| Deferred income taxes | $1.1M | $61.0K |
| Accounts receivable | -$6.1M | $1.9M |
| Inventories | -$3.8M | $615.0K |
| Prepaid expenses and other current assets | $1.7M | -$194.0K |
| Accounts payable | $4.4M | -$1.4M |
| Increase (Decrease) in Accrued Liabilities | -$6.0M | -$395.0K |
| Deferred revenue | -$549.0K | $5.0K |
| Customer deposits | -$358.0K | -$1.1M |
| Other assets | -$106.0K | $43.0K |
| Lease liabilities | -$633.0K | -$233.0K |
| Other non-current liabilities | $0 | -$37.0K |
| Net cash (used in) provided by operating activities | -$7.8M | $3.4M |
| Cash paid for acquisition of Cineplex Digital Media (net of cash acquired) | -$38.0M | $0 |
| Purchases of property and equipment | -$306.0K | -$11.0K |
| Capitalization of costs for software development | -$2.2M | -$2.8M |
| Net cash used in investing activities | -$40.5M | -$2.8M |
| Proceeds from sale of Series A Redeemable Convertible Preferred Stock | $30.0M | $0 |
| Payment of issuance costs related to Series A Redeemable Convertible Preferred Stock | -$2.5M | $0 |
| Proceeds from term debt | $36.0M | $0 |
| Repayment of term debts | -$490.0K | -$15.1M |
| Proceeds from borrowings under revolving credit facility | $41.7M | $31.5M |
| Repayment of borrowings under revolving credit facility | -$49.8M | -$18.4M |
| Payment of contingent consideration | -$3.0M | $0 |
| Payment of deferred financing costs | -$850.0K | -$306.0K |
| Repayment of finance lease obligations | -$2.3M | -$44.0K |
| Net cash provided by (used in) financing activities | $48.7M | -$2.5M |
| Net increase (decrease) in cash and cash equivalents | $522.0K | -$1.9M |
| Effect of exchange rate on cash and cash equivalents | $10.0K | $0 |
Former names
- WIRELESS RONIN TECHNOLOGIES INCMar 9, 2006 to Sep 17, 20142
Recent filings
- Aug 14, 202610-Q
- Aug 13, 20268-K
- Aug 10, 2026SCHEDULE 13G/A
- Jul 2, 2026SCHEDULE 13D/A
- Jul 2, 20264
- Jul 2, 20264
- Jun 30, 2026424B5
- Jun 30, 20268-K
- Jun 29, 2026424B5
- Jun 29, 20268-K
- Jun 18, 2026424B3
- Jun 16, 2026EFFECT
- Jun 11, 2026CORRESP
- Jun 10, 2026UPLOAD
- Jun 4, 2026S-3
Every filing from the last three years, summarized. The full record is on SEC EDGAR.1
Sources
The numbers on this page point here. Each one links to the record it came from.
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