How it started
History
Holiday Inn Crowne Plaza was established in 1983 as a breakout brand, the upscale sister brand to Holiday Inn. The first Holiday Inn Crowne Plaza hotel opened that year in Rockville, Maryland. In 1988, Bass PLC (today InterContinental Hotels Group) purchased Holiday Corporation and in 1994 the brand was renamed Crowne Plaza Hotels. In 1999, Crowne Plaza opened its first European property, in Madeira, Portugal.
From Wikipedia’s article on Crowne Plaza, shared under CC BY-SA 4.0.2