Daimler India Commercial Vehicles Pvt. Ltd.

Daimler AG has been active in the commercial vehicle business in India for decades. In 1954, the first truck specifically for the Indian market was a Mercedes-Benz, after Daimler-Benz granted a license for automobile production to India-based Tata Group. A year prior, Daimler-Benz acquired an equity interest in Tata. In 1970, Daimler-Benz and Tata entered into a licensing agreement, providing a framework for further activities. In addition, Daimler has licensed various products to other Indian manufacturers (e.g. Force Traveller). In 2007, Daimler introduced its heavy-duty Mercedes-Benz Actros to the Indian market, which is used primarily in mining operations.

In order to produce light, medium, and heavy-duty trucks for the Indian market, Daimler Trucks entered a joint venture with the Indian automobile group Hero. After receiving official approval from the Indian government in March 2008, Daimler Hero Motor Corporation Ltd. was established. The economic situation from late 2008 to mid-2009 necessitated re-positioning of Daimler Trucks' partnership with the Hero Group in India. As a result, Daimler AG and Hero Group announced on 15 April 2009 the dissolution of Daimler Hero Commercial Vehicles Ltd. in India. Afterwards, Daimler created a new Indian subsidiary without Hero Group's involvement, named Daimler India Commercial Vehicles Pvt. Ltd.

In 1994, Daimler entered the Indian market and set up Mercedes-Benz India with its headquarters in Pune. Mercedes-Benz India is also a subsidiary of Daimler AG and is responsible for the manufacture of passenger cars and bus chassis, along with the sales and service network.

In Bangalore, Daimler has set up its largest research and development location outside of Germany, the Mercedes-Benz Research & Development India Pvt. Ltd. In addition to conducting simulations of mechanical structures, the center develops software and uses CAE and CAD tools to design vehicle components.

Daimler India Commercial Vehicles Pvt. Ltd. (DICV) is a 100% subsidiary of Daimler AG, Germany. Its aim is to design, manufacture and sell medium- and heavy-duty commercial vehicles that cater to the demand of Indian terrain and customers. These vehicles are known by the brand name "BharatBenz". Three new trucks were launched on 26 September 2012. These include the 2523 R (a 25 tonne heavy-duty rigid truck), 2523 C (a 25 tonne heavy-duty tipper truck) and the 3123 R (a 31 tonne heavy-duty rigid truck).

With the launch of the first three heavy-duty models in September 2012 (2523R, 2523C & 3123C), BharatBenz began its offering of a range of trucks. Subsequently, BharatBenz launched its range of medium-duty trucks in February 2013, and its range of Made-in-India trucks for export markets under the FUSO brand in May 2013. Later that year, two more heavy-duty trucks (2528 & 3128) were also launched. In February 2014, DICV launched four new BharatBenz models (three tractor and one construction-mining).

Facilities

The headquarters of Daimler India Commercial Vehicles is based in Chennai, capital of the southern Indian state Tamil Nadu. The corporate office is situated at RMZ Millenia Business Park, Perungudi, a suburb of Chennai. While the Corporate Office performs the role of a headquarters, DICV has consolidated all functions viz., Research & Development, Human Resources, Finance & Controlling, Marketing, Sales & After sales, Product Planning, Operations and Quality Management at its new plant at Oragadam near Chennai.

The production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares) was inaugurated on 18 April 2012. The plant hosts a full production facility including body shop, paint and assembly as well as all logistics needed. Also located at Oragadam, DICV has its own 6 km test-track that simulates Indian conditions.

Before the launch of BharatBenz trucks in India in the year 2012, Daimler Trucks were available in India with the Mercedes-Benz Actros trucks which were earlier assembled at the Mercedes-Benz India plant at Chakan, Pune. The Mercedes-Benz Actros trucks are now assembled at DICV's Oragadam plant. DICV is responsible for all Marketing, Sales and After-sales of the Mercedes-Benz Trucks, in India.

Since the launch of the first BharatBenz dealership in Chennai in August 2012, BharatBenz has established a network of 75 outlets, and has plans to cover more than a 100 locations by early 2015.