Over the years, the company has launched a number of themed collections, including "Real Life", "Magic Stories", "Luxury Feelings", "Me&You", "Better&Better", "Wow", "All Together", "Handmade", "Rainbow", "El Love", "La Difference", "El Now", "We are Animals" and "La vida es Chula".
In 2004, the company launched a line of T-shirts inspired by drawings of Thomas Meyer's daughters. In 2010, Desigual attracted attention with a sales campaign in Spain and Portugal inviting customers to enter stores wearing only their underwear, with the first 100 receiving a free outfit. Under the slogan "Enter naked, leave dressed", 200 people queued in their underwear on the street outside the Madrid store to take advantage of the winter sale. The campaign was repeated in London, Berlin, Stockholm, Madrid, Prague, and New York in June 2011, and in Madrid, Seville, and Lyon in January 2012.
One of the brand’s most notable campaigns starred Winnie Harlow, a Canadian model with vitiligo, who was the face of the spring-summer 2014 collection.Her participation was part of the brand's recurring use of campaigns centred on individuality and difference.
Desigual regularly creates collections with cultural and artistic figures. In addition to the collaboration with French designer Christian Lacroix, which began in 2011. That year, the company also entered a worldwide partnership with Cirque du Soleil, a collection of clothing and accessories. Desigual has additionally collaborated with Disney on collections referencing the brand's original denim patchwork jacket.
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From 2018 onwards, the firm expanded its creative partnerships and worked with a range of designers, artists, musicians and other cultural figures across capsule collections, campaigns and artistic projects. These have included artists Miranda Makaroff and Okuda San Miguel, designer María Escoté, actors Jordi Mollá and Najwa Nimri, as well as with Ecoalf, Victoria or Sonar Barcelona
Art Basel Miami Beach in 2019, Desigual presented its spring-summer 2020 collection with a fashion show, as well as an artistic show directed by Spanish artist Carlota Guerrero inspired by the kiss. the performance involved participants from fashion, art, film and music and concluded with couples and trios kissing in front of the audience.
In 2020, the brand continued to roll out its revamped image and a new retail store concept inspired by art galleries and Gaudi’s natural forms, featuring uncluttered spaces with fewer clothes and hangers, with the garment as the central item, to impress the customer.
The Autumn/Winter 2022 campaign was designed and carried out in black and white by photographer Mario Sorrenti and model Grace Elizabeth, who had previously modelled for Victoria’s Secret, Chanel and Fendi. The 2022 fall-winter campaign image is Nathy Peluso, the Argentine singer and songwriter, also known for her radical image, that embodies the brand's values.
In 2024, Desigual celebrated its 40th anniversary with “Reflections”, a runway show held on Barcelona's waterfront presenting its Spring/Summer 2025 collection. The collection revisited the brand's archives and Mediterranean roots through a contemporary approach, combining characteristic elements such as denim, patchwork, and colorful prints with a more elevated aesthetic. The show featured models including Amelia Gray and Hari Nef, while guests included Ester Expósito, Paris Jackson, Miranda Makaroff. The same year, the communication concept I Never Thought I'd Wear Desigual referred directly to changing perceptions of the brand and its attempt to connect with younger consumers.
In 2025, Desigual released the Not a Doll campaign starring Spanish actress Ester Expósito. The campaign focused on female autonomy, individuality and the rejection of stereotypes and objectification. Later that year, Desigual launched its premium line, Desigual Studio, with a runway show at the Nau de Turbines in Barcelona's Les Tres Xemeneies complex. The event brought together more than 500 guests from fashion, music, film and culture, including Edward Enninful, Paris Jackson, Lila Moss, Becky G, Nicki Nicole and Ester Expósito.
In 2026, Desigual returned to Ibiza, where the brand opened its first standalone store in 1986, to present Desigual Vintage, a capsule collection inspired by its archive under the name of "Love is the Answer". The collection was unveiled through a live performance by the dance collective People Watching, celebrating the brand's heritage through fashion, movement, and artistic expression.
Commercial network
Desigual has stores and points of sale in 109 countries: with recent store openings in Asia (China, Japan, India), South Africa, Latin America (Colombia, Peru, Mexico, Guatemala, Ecuador), Europe (Italy), and ecommerce launching in Hong Kong, Russia and Turkey, among other markets. More precisely in Albania, Algeria, Andorra, Antigua and Barbuda, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahrain, Belgium, Belarus, Bosnia and Herzegovina, Bermuda, Brazil, Brunei, Bulgaria, Canada, China, Colombia, Costa Rica, Chile, Croatia, Cyprus, Curaçao, Czech Republic, Ecuador, Estonia, El Salvador, Czech Republic, Denmark, Egypt, Russian Federation, United Arab Emirates, Finland, France, Germany, Mexico, Georgia, Gibraltar, Greece, Guadeloupe, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Cayman Islands, Israel, Ireland, Italy, Japan, Jersey, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Macao, Macedonia, Malaysia, Malta, Montenegro, Morocco, Myanmar, Netherlands, New Zealand, Oman, Panama, Paraguay, Philippines, Poland, South Korea, Portugal, Puerto Rico, Qatar, Dominican Republic, Romania, Saudi Arabia, Singapore, Cuba, Spain, Serbia, Sri Lanka, South Africa, Switzerland, Sweden, Taiwan, Trinidad and Tobago, Tunisia, Turkey, Uruguay, Ukraine, United Kingdom, United States, Peru, Venezuela, Vietnam and Guatemala.
