Private company

Digital Media Solutions, Inc.

American business services company, incorporated in Delaware1

In its 2024 annual report the company says: “Digital Media Solutions, Inc. is a leading provider of technology enabled digital performance advertising solutions connecting consumers and advertisers. Our performance-based ROI-driven business model derisks ad spend for advertisers which in turn positions DMS to grow as digital ad spend accelerates because advertisers are shifting more of their ad spend from traditional channels like TV and radio to digital channels, including social media, search, display, e-mail, push and connected TV.”5 It is headquartered in Clearwater, Florida.1

Last updated Oct 20, 2026.

Overview

$334.9MRevenue, fiscal 20232
-$81.7MNet income, fiscal 20232
  • IndustryServices-Business Services, NEC1
  • HeadquartersClearwater, Florida1
  • Incorporated inDE3
  • Business address4800 140Th Avenue N., Suite 101, Clearwater, Fl 337623
  • Filer categoryNon-accelerated filer, Smaller reporting company3

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Digital Media Solutions, Inc. (“DMS Inc.” or the “Company” or “DMS” or “us”, “our” or “we”) is a leading provider of technology enabled digital performance advertising solutions connecting consumers and advertisers. Our performance-based ROI-driven business model derisks ad spend for advertisers which in turn positions DMS to grow as digital ad spend accelerates because advertisers are shifting more of their ad spend from traditional channels like TV and radio to digital channels, including social media, search, display, e-mail, push and connected TV. As used in this Annual Report, the “Company” refers to DMS Inc. and its consolidated subsidiaries, (including its wholly-owned subsidiary, CEP V DMS US Blocker Company, a Delaware corporation (“Blocker”)).5 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2023

24.7%Gross margin2
-28.1%Operating margin2
-24.4%Net margin2
-14.4%Revenue growth, 20232
-$14.5MFree cash flow2

Where the money goes

Where each dollar of revenue went, fiscal 2023

  • Cost of revenue75¢$252.1M
  • Other costs13¢$43.5M
  • Interest12¢$38.6M
  • Income tax0¢$790.0K

Out of $334.9M in revenue.2 The company lost money this year.

Financial statements

Revenue6782$334.9M in 2023+41% since 2019
0$200.0M$400.0M$600.0M2019: $238.3M$238.3M20192020: $332.9M$332.9M2020+40%2021: $427.9M$427.9M2021+29%2022: $391.1M$391.1M2022−9%2023: $334.9M$334.9M2023−14%
Gross profit6782$82.9M in 2023+8% since 2019
0$50.0M$100.0M$150.0M2019: $76.7M$76.7M20192020: $98.1M$98.1M2020+28%2021: $124.9M$124.9M2021+27%2022: $103.3M$103.3M2022−17%2023: $82.9M$82.9M2023−20%
Operating income96782-$94.0M in 2023+19101% since 2018
-$100.0M-$50.0M0$50.0M2018: -$489.8K-$489.8K20182019: -$163.0K-$163.0K2019−67%2020: $12.0M$12.0M20202021: $8.4M$8.4M2021−30%2022: -$42.5M-$42.5M20222023: -$94.0M-$94.0M2023+121%
Net income96782-$81.7M in 2023
-$100.0M-$75.0M-$50.0M-$25.0M0$25.0M2018: $2.6M$2.6M20182019: -$11.2M-$11.2M20192020: -$8.7M-$8.7M2020−23%2021: $2.2M$2.2M20212022: -$32.0M-$32.0M20222023: -$81.7M-$81.7M2023+156%
Fiscal year2017201820192020202120222023
Revenue$238.3M6$332.9M7$427.9M8$391.1M2$334.9M2
Cost of revenue$161.6M6$234.7M7$303.0M8$287.8M2$252.1M2
Gross profit$76.7M6$98.1M7$124.9M8$103.3M2$82.9M2
Operating income-$489.8K9-$163.0K6$12.0M7$8.4M8-$42.5M2-$94.0M2
Interest$10.9M6$13.7M7$14.2M8$17.4M2$38.6M2
Income before tax-$56.6M2-$123.5M2
Income tax$09$137.0K6$3.1M7$19.3M8-$4.1M2-$790.0K2
Net income$2.6M9-$11.2M6-$8.7M7$2.2M8-$32.0M2-$81.7M2
Earnings per share-$0.237$0.068-$12.382-$31.962
Earnings per share (diluted)-$0.237$0.068-$12.372-$31.962
Shares (weighted, basic)35.2M shares82.6M shares22.9M shares2
Shares (weighted, diluted)35.8M shares82.6M shares22.9M shares2

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Corporate structure

Digital Media Solutions, Inc. sits at the top of its group. 4 entities, 4 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Digital Media Solutions, Inc.

  • CLAIRVEST GROUP INC Filed SC 13D/A on Digital Media Solutions, Inc., latest Apr 16, 2024 (2 filings since Aug 29, 2023)
  • Luis Ruelas Filed SC 13D on Digital Media Solutions, Inc., latest Mar 22, 2024
  • Fernando Borghese Filed SC 13D on Digital Media Solutions, Inc., latest Mar 7, 2024
  • Prism Data, LLC Filed SC 13D/A on Digital Media Solutions, Inc., latest Mar 7, 2024 (4 filings since Sep 8, 2022)
  • Lyndon Lea Filed SC 13D/A on Digital Media Solutions, Inc., latest Oct 27, 2023
  • Digital Media Solutions, Inc. Clearwater, Florida
    • DMS CD (Netherlands) B.V. Subsidiary · Netherlands
    • DMS CD Holdings (UK) Limited Subsidiary · United Kingdom
    • Limited Liability Company "DMS CD (Ukraine)" Subsidiary · Ukraine

Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Digital Media Solutions, Inc. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$44.2M2 Dec 31, 2023$37.8M2 Dec 31, 2022+16.8%
Accumulated depreciation$28.8M2 Dec 31, 2023$20.1M2 Dec 31, 2022+43.0%
Property and equipment, net$15.4M2 Dec 31, 2023$17.7M2 Dec 31, 2022−13.1%
Operating-lease assets (leased space)$862.0K2 Dec 31, 2023$2.2M2 Dec 31, 2022−60.6%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$32.8M2 Dec 31, 2023$77.2M2 Dec 31, 2022−57.5%
Intangible assets, net (excluding goodwill)$29.4M2 Dec 31, 2023$27.5M2 Dec 31, 2022+7.0%
Finite-lived intangibles, gross$147.2M2 Dec 31, 2023$117.8M2 Dec 31, 2022+24.9%
Accumulated amortization$79.4M2 Dec 31, 2023$68.7M2 Dec 31, 2022+15.6%
Finite-lived intangibles, net$29.4M2 Dec 31, 2023$27.5M2 Dec 31, 2022+7.0%

Leadership

Who has led Digital Media Solutions, Inc., and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Joseph Marinucci2020–2024

President

  1. Joseph Marinucci2020–2024

Chief financial officer

  1. Robert Darwent2018
  2. Randall Koubek2020
  3. Vasundara Srenivas2021–2022
  4. Richard Rodick2022–2023
  5. Vanessa Guzman-Clark2023

Chief operating officer

  1. Fernando Borghese2020–2024
20202025
Board members and other officers (18)

Subsidiaries and ownership

Subsidiaries (Exhibit 21)

  • DMS CD (Netherlands) B.V. Netherlands4
  • DMS CD Holdings (UK) Limited United Kingdom4
  • Limited Liability Company "DMS CD (Ukraine)" Ukraine4

The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Former names

  • Leo Holdings Corp.Dec 15, 2017 to Jul 14, 20203

Timeline

  1. May 15, 20248-K Results of operations37
  2. Apr 19, 20248-K Entered a material agreement; New debt or obligation38
  3. Apr 18, 20248-K Results of operations39
  4. Nov 17, 20238-K Executive or director change40
  5. Nov 14, 20238-K Results of operations41
  6. Nov 13, 20238-K Executive or director change42
  7. Sep 28, 20238-K Listing notice or transfer43
  8. Sep 19, 20238-K Executive or director change44
  9. Sep 6, 20238-K Executive or director change45
  10. Aug 30, 20238-K Change to shareholders' rights; Bylaws or fiscal year changed46
  11. Aug 28, 20238-K Executive or director change47
  12. Aug 14, 20238-K Results of operations48
  13. Oct 26, 2020New chief executive Joseph Marinucci becomes CEO15

Calendar

When it reported results

  1. May 15, 2024Reported quarterly or annual results37
  2. Apr 18, 2024Reported quarterly or annual results39
  3. Nov 14, 2023Reported quarterly or annual results41
  4. Aug 14, 2023Reported quarterly or annual results48
  5. May 15, 2023Reported quarterly or annual results49
  6. Apr 3, 2023Reported quarterly or annual results50
  7. Jan 5, 2023Reported quarterly or annual results51
  8. Nov 8, 2022Reported quarterly or annual results52

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

191 filings to the SEC since October 2021: 6 annual reports, 8 quarterly reports, 44 major events, 63 insider forms, 9 large holders, 61 other. The latest 20:

  1. Aug 15, 2024EFFECT EDGAR
  2. Aug 15, 2024EFFECT EDGAR
  3. Aug 15, 2024EFFECT EDGAR
  4. Aug 15, 2024EFFECT EDGAR
  5. Aug 13, 202415-12G EDGAR
  6. Aug 13, 2024S-8 POS POST-EFFECTIVE AMENDMENT NO. 1 TO FORM S-8 EDGAR
  7. Aug 13, 2024POS AM POST-EFFECTIVE AMENDMENT TO FORM S-3 EDGAR
  8. Aug 13, 2024POS AM POST-EFFECTIVE AMENDMENT TO FORM S-3 EDGAR
  9. Aug 13, 2024POS AM POST-EFFECTIVE AMENDMENT TO FORM S-3 EDGAR
  10. Aug 13, 2024POS AM POST-EFFECTIVE AMENDMENT TO FORM S-3 EDGAR
  11. May 15, 202410-Q EDGAR
  12. May 15, 20248-K EDGAR
  13. Apr 29, 202410-K/A EDGAR
  14. Apr 19, 20248-K EDGAR
  15. Apr 18, 202410-K EDGAR
  16. Apr 18, 20248-K EDGAR
  17. Apr 16, 2024SC 13D/A EDGAR
  18. Apr 16, 20244 EDGAR
  19. Apr 2, 2024NT 10-K EDGAR
  20. Mar 22, 20243 EDGAR

The 191 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

1 open-market trades by officers, directors and large owners since October 2021: 0 buys and 1 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Jul 1, 2022SRENIVAS VASUNDARAFmr. Chief Financial OfficerSale1,597$1.16$1.9KForm 4

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

SEC filer profile

How Digital Media Solutions, Inc. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARDigital Media Solutions, Inc.1
  • CIK0001725134
  • Employer ID (EIN)98-13997271
  • Filer statusNon-accelerated filer<br>smaller reporting company1
  • Incorporated inDelaware1
  • Fiscal year endsDecember 311
  • Industry code (SIC)7389 Services-Business Services, NEC1
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance1
  • Business address4800 140Th Avenue N., Suite 101, Clearwater, FL 337621
  • Phone(877) 236-86321
  • Public float$3.5M as of Jun 30, 202358
  • On EDGAR sinceDec 15, 20171
  • Filings477 in all: 4 (114), 8-K (82), 424B3 (46), 3 (32), 10-Q (21), SC 13G (19), SC 13G/A (18), 425 (16)1
    All 44 form types

    EFFECT (16), CORRESP (15), SC 13D/A (11), POS AM (10), UPLOAD (7), 10-K (6), 8-K/A (6), S-4/A (6), 10-K/A (5), SC 13D (5), DEF 14A (4), S-1/A (4), 25-NSE (3), S-1 (3), 8-K12B/A (2), DEFA14A (2), DEFM14A (2), NT 10-Q (2), S-3 (2), S-4 (2), 15-12G (1), 4/A (1), 424B4 (1), 8-A12B (1), 8-A12B/A (1), 8-K12B (1), ARS (1), CERT (1), DEF 14C (1), DRS (1), NT 10-K (1), PRE 14A (1), PRE 14C (1), S-3/A (1), S-8 (1), S-8 POS (1)

  • Latest filingsAnnual report (10-K) Apr 18, 2024
    Quarterly report (10-Q) May 15, 2024
    Proxy statement (DEF 14A) May 17, 2023
    Latest 8-K (8-K) May 15, 2024

Sources

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