Private company

Dollar Rent A Car

Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world.1

Last updated Oct 18, 2026.

Overview

1965Founded1
  • Industrytourism industry1
  • HeadquartersEstero1
  • Founded inLos Angeles1
  • Websitewww.dollar.com

Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation, along with other agencies including Hertz Rent A Car, Firefly Car Rental and Thrifty Car Rental. Dollar typically caters to budget-conscious leisure travelers.2

How it started

History

Dollar Rent A Car was founded in Los Angeles, California, in 1965 by Henry J. Caruso. It was purchased by The Chrysler Corporation for an undisclosed amount on August 15, 1990, and joined Chrysler's Pentastar Transportation Group in Tulsa, Oklahoma. This acquisition merged Dollar Rent A Car with Thrifty Car Rental – forming Dollar Thrifty Automotive Group in 1997. Dollar's focus remained on company-owned rental locations at major airports to service both tourists and leisure rental markets.

Both Dollar Rent A Car and Thrifty Car Rental formed an agreement in 1997 with The SABRE Group, Inc., a leader in electronic distribution systems within the travel industry, to manage the subsidiaries’ routine information processing, system engineering, and reservation management functions in a secure underground facility.

Operating under Dollar Thrifty Automotive Group, Dollar earned US$617.53 million in 1997, with company-owned stores generating 91 percent of revenue, compared to $499.17 million in 1996. By this time, the car rental provider employed a staff of 5,400 as of September 1997. Dollar maintained an average fleet of 61,336 vehicles in 872 locations in 1997, compared to 1995's fleet of 52,571.

2012 – A fleet of 122,000 cars in 470 US locations

The Hertz Corporation announced the company would purchase of Dollar Thrifty Automotive Group for US$2.3 billion (equivalent to $3 billion in 2025) on November 19, 2012.

From Wikipedia’s article on Dollar Rent A Car, shared under CC BY-SA 4.0.2

Leadership

Who has led Dollar Rent A Car, and when. Pick a name to see everywhere that person has worked.

197019801990200020102020

Timeline

  1. 2017New chief executive Kathryn V. Marinello becomes CEO1
  2. 1965Founded Founded in Los Angeles1

Sources

The numbers on this page point here. Each one links to the record it came from.

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