How it started
History
In 1937, Ralph Leroy Nafziger started a snack cake brand in Georgia called Dolly Madison. The name was inspired by first lady Dolley Madison, who was known for her elegant parties, but with a different spelling of her first name. The brand's slogan was "Cakes and pastries fine enough to serve at the White House." A Dolly Madison Bakery appears in the 1932 movie Officer 13 and was named after Dolley Madison, the wife of President James Madison. The name was also used for a successful ice cream brand sold for decades in the United States in the mid-twentieth century, with a logo featuring a silhouette of Dolley Madison.
The snack cake brand was among the products liquidated by Hostess when it announced plans to cease business on November 16, 2012. When Apollo Global Management acquired Hostess Brands' Twinkies in January 2013, they also acquired the rights to the Dolly Madison snack cake brands, as well as the official corporate names of Hostess Brands and Dolly Madison, with plans to resume production of the products.
From Wikipedia’s article on Dolly Madison, shared under CC BY-SA 4.0.2