The story
Founded by Woolworths Group.1
In 2019, Woolworths restructured its alcoholic drinks business to form Endeavour Group. In June 2021, the Endeavour Group was listed as a separate entity on the Australian Securities Exchange. Woolworths sold its remaining 4.1% stake of Endeavour in September 2024. Meanwhile Bruce Mathieson is one of the notable shareholders of Endeavour, which owns 15.08% as of 2025.
In April 2023, Endeavour invested $3 million in esports company Fortress.
In August 2023, the Victorian Gambling and Casino Control Commission fined Australian Leisure and Hospitality Group $550,000 after finding the company had run 220 gaming machines across 62 venues in the state without installing the mandatory harm reduction technology YourPlay.
Following the resignation of Steve Donohue as Chief Executive Office in September 2024, it was announced in April 2025 that former Virgin Australia CEO Jayne Hrdlicka had been appointed as Endeavour Groups CEO, to commence on 1 January 2026.
In 2026, the group withdrew from producing wines themselves.
From Wikipedia’s article on Endeavour Group, shared under CC BY-SA 4.0.4