How it started
History
The Emgrand marque was publicly unveiled at the 2009 Auto Shanghai autoshow, together with two other new Geely brands, Englon and Gleagle.
The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in Ningbo, Zhejiang. The EC7 went on sale in China in mid-August 2009 as the marque's launch model. The second Emgrand production model, the Emgrand EC8, was launched in October 2010.
In December 2011 it was announced that Emgrand would be launched in the United Kingdom in late-2012, with the Emgrand EC7 planned to be the first model to go on sale. Emgrand vehicles were intended to be distributed in the UK by Manganese Bronze Holdings (which Geely owns), trading under the name Geely Auto UK. The launch was subsequently put on hold.
The Emgrand marque was discontinued in 2014 and its products were rebranded Emgrand series under Geely.
From Wikipedia’s article on Emgrand, shared under CC BY-SA 4.0.2