The story
EverQuote was founded in Cambridge, Massachusetts, by Seth Birnbaum and Tomas Revesz, who met at MIT. Originally named AdHarmonics when it began in 2008, the company changed its name to Everquote in 2011, after creating its online insurance marketplace.
EverQuote was a part of the Cogo Labs incubator program run by the Massachusetts-based venture capital firm Link Ventures. In 2013, the company moved to its own office space.
In May 2015, MicroStrategy founder Sanju Bansal and Vestmark CEO John Lunny became members of the board of directors. In October 2016, EverQuote received $23 million in Series B funding via Savano Capital Partners, Stratim Capital LLC and Oceanic Partners, and T Capital Partners.
In 2017, Everquote added $13 million to its previous $23M funding. At the same time, they added Mira Wilczek, CEO of Cogo Labs at the time, to their board of directors, where she replaced Jonathan Shapiro. Since 2019, Paul Deninger has served as a board member of EverQuote.
In 2020, following the death of company founder Seth Birnbaum, he was replaced as CEO by the company's president Jayme Mendal.
Advertising
In 2016, EverQuote began an Internet advertising campaign featuring images of two young employees (not always the same two employees,) with text such as "How 2 math grads are disrupting the insurance industry." This juxtaposition suggested to many that the young people in the photo were founders of Everquote.
In response to controversy over the ads, co-founders Birnbaum and Revesz said that the photos were meant to showcase a "young, diverse" team at EverQuote. In March 2017, Everquote stated that they had paused the ads. Everquote said that future ads would end confusion about the roles of the young employees pictured.
EverDrive app
In 2016, EverQuote launched a new smartphone app called "EverDrive" to help drivers measure their driving safety, based on five criteria: phone use, speeding, accelerating, cornering and braking. Between 1/4 and 1/3 of drivers using this app upgraded their safety skills, over a period of four months, to earn better scores from the app.
From Wikipedia’s article on EverQuote, shared under CC BY-SA 4.0.6