The story
Founded by John C. Farrar in 1946.1
Founding
Farrar, Straus, and Company was founded in 1945 by Roger W. Straus Jr. and John C. Farrar. The first book was Yank: The G.I. Story of the War, a compilation of articles that appeared in Yank, the Army Weekly, then There Were Two Pirates, a novel by James Branch Cabell.
The first years of existence were rough until they published the diet book Look Younger, Live Longer by Gayelord Hauser in 1950. The book went on to sell 500,000 copies and Straus said that the book carried them along for a while. In the early years, Straus and his wife Dorothea, went prospecting for books in Italy. It was there that they found the memoir Christ Stopped at Eboli by Carlo Levi and other rising Italian authors: Alberto Moravia, Giovannino Guareschi and Cesare Pavese. Farrar, Straus also poached or lured away authors from other publishers—one was Edmund Wilson, who was unhappy with Random House at the time but remained with Farrar, Straus for the remainder of his career.
In 1950, the name changed to Farrar, Straus & Young (for Stanley Young, a playwright, author (at Farrar & Rinehart), a literary critic for The New York Times, and an original stockholder and board member).
Name history
Farrar, Straus, and Company (1945–1951)
Farrar, Straus and Young (1950–1956)
Farrar, Straus and Cudahy (1953–1963) – acquired L.C. Page & Co. in 1957
Farrar, Straus, and Company (1963–1964) after Cudahy left the firm.
Farrar, Straus and Giroux (1964–present)
From Wikipedia’s article on Farrar, Straus and Giroux, shared under CC BY-SA 4.0.4