FranklinCovey

Franklin Quest and the Covey Leadership Center operated independently until January 22, 1997, when the two companies jointly announced a merger and public offering valued at $160 million.

After the merger, the company had 117 retail stores in 37 states and an international presence with stores in Canada (3) Mexico (1), and Hong Kong (1). The stores were renamed Franklin Covey 7 Habits Stores, redesigned, and stocked with 300 new products, including software and devices.

The company held naming rights to a minor league baseball stadium in Salt Lake City, Utah from 1994 to 2009, when the name changed from Franklin Covey Field to Smith's Ballpark.

In 1998, the company's chairman Hyrum W. Smith was appointed to a two-year term on the board of directors of the United States Chamber of Commerce.

By 2005, the company had closed its chain of 185 retail stores and its products division. After redefining itself as a "performance improvement company," it had 590 employees in the U.S., Canada, Britain, Australia, and Japan, while also operating through licensees in over 130 other countries.

Now operating as a training and consulting company, Franklin Covey reported revenues of $280.5 million U.S. dollars for (FY2023).

In 2008, FranklinCovey's CEO, Bob Whitman, changed the company's direction by selling off its paper products business and shifting focus to in-person training sessions and live-online training through the internet. The spinoff of the paper planner business became known as FC Organizational Products and maintains a contract with FranklinCovey as the authorized licensee of the brand name. Together the two companies still maintain one retail location, located at FranklinCovey's corporate campus in Salt Lake City.

FranklinCovey has more recently focused on various in-person and live-online training for individuals and organizations, ranging from leadership development training, business execution planning, sales performance, and individual effectiveness training. Typically, the company will correspond their products with book launches written by FranklinCovey consultants or industry thought leaders. The company's core training products it remains known for is The 7 Habits of Highly Effective People, Leading at the Speed of Trust, and The 4 Disciplines of Execution.

The LeaderInMe program is a "whole school transformation model and process" based around Covey's work. As of 2024, there were LeaderInMe schools in the Guatemala, Jordan, Malaysia, Mexico, the Philippines, the Netherlands, Qatar, Taiwan, Vietnam, the United Kingdom and every state in the United States. According to the Center for Research and Reform in Education at Johns Hopkins University, students at schools using the program reported that teachers were "nicer" and that discipline problems had declined.

Hyrum W. Smith, then the CEO of Franklin Quest, expected that the 1997 acquisition would increase market value through the synergistic combination of Covey's 7 Habits book with the Franklin Planner system and with the company's associated training courses. However, after the merger FranklinCovey's stock price dropped from around $20 per share to a low of under $1 per share by early 2003. As of June 1, 2006, it traded around $7 per share which has increased their purchase rate. From late 2009 to mid-2010, the stock price moved in the range $5.5 to $8. The merger was criticized in the business press for "bloated bureaucracy, poor planning, and internal bickering."