Private company

Fido Solutions

Fido Solutions Inc. is a Canadian mobile network operator owned by Rogers Communications.1

Last updated Oct 18, 2026.

Overview

Dec 1996Founded1
  • Industrymobile phone industry, telecommunications industry1
  • HeadquartersToronto1
  • Websitewww.fido.ca

See how the biggest companies compare on our leaderboards

Fido Solutions Inc. is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, it has operated as a Mobile virtual network operator (MVNO) using the Rogers Wireless network.2

How it started

History

Fido Solutions was founded in 1996 by Microcell Telecommunications. Fido was the first provider in Canada to offer a network with the GSM standard. The original development of Fido was funded in part by Voicestream, now T-Mobile US.

Logo

Fido's logo is a yellow doghouse. The name, "Fido," was suggested to Microcell Telecommunications, the first importer of GSM technology from Europe to Canada, on the recommendation of its marketing-communications agency at the time, BOS (Beauchesne, Ostiguy, Simard) of Montreal (now DentsuBos). The agency had been searching for a name that would appeal to both French- and English-speaking consumers.

The brand name "Fido" inevitably led to the use of dogs in its commercials, which became the brand's informal trademark in TV advertising, starting in 1995. During the 2000s it ran ads where the narrator finished by catching a jumping dog and saying "regrettably, only from Fido". As of 2017, the tagline is "Go get it."

Acquisition by Rogers

From Wikipedia’s article on Fido Solutions, shared under CC BY-SA 4.0.2

Timeline

  1. Dec 1996Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2