Private company

First Potteries

Bus company based in Stoke-on-Trent operating services in North Staffordshire, England

First Potteries is a bus company based in Stoke-on-Trent operating services in North Staffordshire, England. It is a part of First Midlands and a subsidiary of FirstGroup.2 It is part of FirstGroup plc.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

Potteries 65032
Photo: Chrismalkinuk, CC BY-SA 4.0, via Wikimedia Commons4

First Potteries is a bus company based in Stoke-on-Trent operating services in North Staffordshire, England. It is a part of First Midlands and a subsidiary of FirstGroup.2

Corporate structure

First Potteries is part of a group headed by FirstGroup plc. 56 entities, 5 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Potteries Motor Traction

The business began life in 1898 as a tram operator, the Potteries Electric Traction Company, which quickly acquired even earlier operators dating back to the early 1860s. Tram services ended in 1928 and in 1933 the name was revised to Potteries Motor Traction. As part of the privatisation of the National Bus Company, PMT Limited was created on 12 December 1986 when it was purchased by its management and employees. The team leading PMT's buyout were managing director Mike Moors, traffic manager Steve Ellis, chief engineer Barry Parkinson and company secretary Nigel Barrett.

Expansion came quickly for PMT, and it had commenced operations outside its traditional North Staffordshire area a little over six weeks prior to purchase from NBC. On 25 October 1986, the day bus services in the UK were deregulated, a small outstation was established in the neighbouring town of Crewe. This was followed by a venture into Merseyside with the opening of a Red Rider outstation at Moreton on the Wirral Peninsula. A small operation in Leeds commenced in 1988, followed a year later by the winning of tenders in the West Midlands. This led to vehicles being outstationed at a haulage company's yard in Willenhall.

On 6 February 1990, PMT purchased the Wirral, Ellesmere Port and Chester operations of Crosville Motor Services from the Drawlane Group. PMT also purchased Pennine Blue, serving the Tameside area of Greater Manchester.

FirstGroup ownership

PMT themselves were purchased by Badgerline in 1994 before they in turn merged with GRT Group and formed FirstBus in 1995. The sale including the former Crosville operations in Chester and Wirral.

A network of services in Chester was acquired through the purchase of ChesterBus in 2007. This business was integrated with the existing First Chester & The Wirral, which already ran a network of services in these areas.

In 2010, FirstGroup changed the management structure of First Potteries. The Staffordshire area operations are now part of First Midlands (which consists of First Leicester and First Wyvern) with its group office at Adderley Green, Stoke-on-Trent. The Cheshire and Merseyside area depots became part of First Manchester. These were subsequently sold to Stagecoach in 2012.

Crewe depot has been closed and has transferred vehicles and services to Newcastle-under-Lyme. In October 2013 First Potteries took responsibility for First Midlands' depots in Hereford and Worcester. The Chester & Wirral operations were sold to Stagecoach Merseyside in December 2012.

First Potteries now operates mainly urban services in and around Stoke-on-Trent, Newcastle-under-Lyme and the surrounding towns and villages. Route numbers change & some buses have been repainted in the new livery as well as Wi-Fi being provided free of charge on newer buses.

From Wikipedia’s article on First Potteries, shared under CC BY-SA 4.0.3

Products and brands

As of March 2013, the fleet consisted of 185 buses based in the Adderley Green area of Stoke-on-Trent. A small number of buses use an outstation in Newcastle-under-Lyme.

From Wikipedia’s article on First Potteries, shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Parent company

From Wikidata.1

Sources

The numbers on this page point here. Each one links to the record it came from.

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