How it started
History
In May 2022, it was announced that Stéphane Courbit would take Banijay and Betclic public through a holding company called FL Entertainment that would merge with Pegasus Entrepreneurs, a special-purpose acquisition company backed by European asset management company Tikehau Capital and investment firm Financière Agache, while existing Banijay shareholders such as Vivendi would continue to invest in the new company. Shares began trading on Amsterdam's Euronext stock exchange on 1 July with an enterprise value of €7.2 billion and an equity value of €4.1 billion.
On 15 June 2023, Banijay announced that it would acquire a majority stake in Balich Wonder Studio, a live entertainment production studio. Following the deal and FL's investment in The Independents. FL launched a live events division called Banijay Events, that will capitalise on Banijay's expertise and success in content production and expand FL's capabilities within the wider entertainment industry with former Banijay France CEO François de Brugada leading the new division.
In March 2024, FL posted profits showing revenues of €4.5 billion, with a revenue increase of 13.8%.
On 15 May 2024, FL Entertainment announced a group-wide rebrand under the Banijay name. FL Entertainment N.V. became Banijay Group N.V., while the Banijay television production arm became known as Banijay Entertainment. Banijay Events also became Banijay Live, while the online sports betting and gaming businesses, consisting of the Betclic and Bet-at-home brands, were housed under Banijay Gaming.
In late-January 2025, Banijay Live acquired multimedia live experience producer Lotchi. A month later, Banijay Live launched a new unit dedicated to develop their IP portfolio into games and exhibitions named Banijay Live Studio.
From Wikipedia’s article on Banijay Group, shared under CC BY-SA 4.0.2