FROG on Nasdaq

JFrog Ltd

Logo: jfrog.com4

Israeli devops company based in Sunnyvale, founded in 2008. Summary from the record

Price unavailable

Last updated Oct 19, 2026.

Overview

Apr 28, 2008Founded1

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  • TickerFROG on Nasdaq1
  • IndustryDevOps, development and operations1
  • HeadquartersSunnyvale1
  • Websitejfrog.com
  • Legal formpublic company1
  • Incorporated inIsrael5
  • Business address270 E Caribbean Drive, Sunnyvale, Ca 940895
  • Filer categoryLarge accelerated filer5
  • LEI2549002N8E00AY49G5673
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressHaMahshev St 3, 4250713 Netanya, Israel3
  • Registered withIsraeli Corporations Authority (Department of Justice), 5141304913
JFrog Ltd image from its website
Image: jfrog.com4

The complimentary practices of DevOps, DevSecOps, DevGovOps, MLOps and AI development are converging within organizations, exposing new challenges in process, security, governance and compliance for software delivery. This unification continues to re-shape the composition of development teams, increase software volume, and expand enterprise digital footprints. As a pioneer in DevOps, DevSecOps, and DevGovOps, JFrog recognizes the unique potential of technology shifts and how they are best adopted within an organization.6 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

76.8%Gross margin7
-17.3%Operating margin7
-13.5%Net margin7
24.1%Revenue growth, 20257
-8.1%Return on equity7
$142.3MFree cash flow7

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Subscription brought in 49% of the revenue JFrog Ltd broke down this way in fiscal 2025.

  1. Subscription$259.5M749%up 9% from 2024
  2. SaaS$243.3M746%up 45% from 2024
  3. License$29.0M75%up 35% from 2024
Products and services by year
Products and services202320242025
Subscription$210.9M$238.9M$259.5M
SaaS$119.3M$168.0M$243.3M
License$19.7M$21.6M$29.0M

Regions

United States brought in 60% of the revenue JFrog Ltd broke down this way in fiscal 2025.

  1. United States$316.5M760%up 22% from 2024
  2. Rest Of World$198.9M737%up 26% from 2024
  3. Israel$16.4M73%up 34% from 2024
Regions by year
Regions202320242025
United States$215.6M$258.9M$316.5M
Rest Of World$124.9M$157.3M$198.9M
Israel$9.3M$12.3M$16.4M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue23¢$123.5M
  • Research and development37¢$195.1M
  • Other costs39¢$207.5M
  • Income tax1¢$5.8M

Out of $531.8M in revenue.7 The company lost money this year.

Where each dollar of operating cash went, fiscal 2025

  • Capital spending2¢$3.5M
  • Kept or used elsewhere98¢$142.3M

Out of $145.7M of cash from operations.7

Financial statements

Revenue8910117$531.8M in 2025+408% since 2019
0$200.0M$400.0M$600.0M2019: $104.7M$104.7M20192020: $150.8M$150.8M2020+44%2021: $206.7M$206.7M2021+37%2022: $280.0M$280.0M2022+35%2023: $349.9M$349.9M2023+25%2024: $428.5M$428.5M2024+22%2025: $531.8M$531.8M2025+24%
Gross profit8910117$408.4M in 2025+382% since 2019
0$200.0M$400.0M$600.0M2019: $84.7M$84.7M20192020: $122.4M$122.4M2020+45%2021: $164.9M$164.9M2021+35%2022: $217.8M$217.8M2022+32%2023: $272.8M$272.8M2023+25%2024: $330.2M$330.2M2024+21%2025: $408.4M$408.4M2025+24%
Operating income8910117-$91.9M in 2025+1224% since 2019
-$100.0M-$75.0M-$50.0M-$25.0M02019: -$6.9M-$6.9M20192020: -$14.2M-$14.2M2020+105%2021: -$68.4M-$68.4M2021+382%2022: -$89.8M-$89.8M2022+31%2023: -$75.5M-$75.5M2023−16%2024: -$91.1M-$91.1M2024+21%2025: -$91.9M-$91.9M2025+1%
Net income8910117-$71.8M in 2025+1231% since 2019
-$100.0M-$75.0M-$50.0M-$25.0M02019: -$5.4M-$5.4M20192020: -$9.4M-$9.4M2020+74%2021: -$64.2M-$64.2M2021+583%2022: -$90.2M-$90.2M2022+40%2023: -$61.3M-$61.3M2023−32%2024: -$69.2M-$69.2M2024+13%2025: -$71.8M-$71.8M2025+4%

Every line of the income statement as filed: the last 3 fiscal years, latest first.7

Period ending2025-12-312024-12-312023-12-31
Total subscription revenue$531.8M$428.5M$349.9M
Total cost of revenuesubscription$123.5M$98.3M$77.0M
Gross profit$408.4M$330.2M$272.8M
Research and development$195.1M$160.9M$134.6M
Sales and marketing$223.9M$190.4M$150.7M
General and administrative$81.2M$70.0M$63.1M
Total operating expenses$500.2M$421.3M$348.4M
Operating loss-$91.9M-$91.1M-$75.5M
Interest and other income, net$25.8M$25.3M$21.0M
Loss before income taxes-$66.0M-$65.8M-$54.5M
Income tax expense$5.8M$3.4M$6.7M
Net loss-$71.8M-$69.2M-$61.3M
Net loss per share, basic-$0.62-$0.63-$0.59
Net loss per share, diluted-$0.62-$0.63-$0.59
Weighted-average shares used in computing net loss per share, basic116.2M shares109.7M shares103.3M shares
Weighted-average shares used in computing net loss per share, diluted116.2M shares109.7M shares103.3M shares

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The story

Founded by Shlomi Ben Haim on Apr 28, 2008.1

Leadership

Who has led JFrog Ltd, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (15)

Products and brands

  • development and operations

Listed on Wikidata.1

Employees over time

  • 20221,3001

Timeline

  1. Sep 15, 2020New chief executive Ben Haim Shlomi becomes CEO15
  2. Sep 2020Went public Listed on NASDAQ1
  3. Apr 28, 2008Founded Founded1

Filings

803 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 35 major events, 429 insider forms, 22 large holders, 297 other. The latest 20:

  1. Oct 9, 20264 EDGAR
  2. Oct 7, 20264 EDGAR
  3. Oct 5, 20264 EDGAR
  4. Oct 2, 20264 EDGAR
  5. Sep 16, 20264 EDGAR
  6. Sep 14, 2026144 EDGAR
  7. Sep 14, 20264 EDGAR
  8. Sep 10, 20264 EDGAR
  9. Sep 10, 20264 EDGAR
  10. Sep 9, 20264 EDGAR
  11. Sep 8, 2026144 EDGAR
  12. Sep 8, 2026144 EDGAR
  13. Sep 4, 20264 EDGAR
  14. Sep 4, 20264 EDGAR
  15. Sep 3, 2026144 EDGAR
  16. Sep 3, 20264 EDGAR
  17. Sep 3, 20264 EDGAR
  18. Sep 1, 20264 EDGAR
  19. Aug 31, 20264 EDGAR
  20. Aug 28, 2026144 EDGAR

The 803 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

374 open-market trades by officers, directors and large owners since October 2021: 0 buys and 374 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Sep 14, 2026ZWARENSTEIN BARRYDirectorSale1,250$88.38$110.5KForm 4
Sep 8, 2026Notman TaliCHIEF REVENUE OFFICERSale18,794$86.98$1.6MForm 4
Sep 8, 2026Shlomi Ben HaimCHIEF EXECUTIVE OFFICERSale45,700$85.35$3.9MForm 4
Sep 4, 2026Landman YoavCHIEF TECHNOLOGY OFFICERSale45,000$89.27$4.0MForm 4
Sep 3, 2026Grabscheid EduardCHIEF FINANCIAL OFFICERSale8,436$91.60$772.7KForm 4
Sep 2, 2026Grabscheid EduardCHIEF FINANCIAL OFFICERSale8,780$90.51$794.7KForm 4
Sep 2, 2026Notman TaliCHIEF REVENUE OFFICERSale19,157$90.51$1.7MForm 4
Sep 2, 2026Shlomi Ben HaimCHIEF EXECUTIVE OFFICERSale37,232$90.51$3.4MForm 4
Sep 1, 2026Simon FredericDirectorSale120,000$93.21$11.2MForm 4
Aug 28, 2026Steele ElisaDirectorSale554$103.41$57.3KForm 4
Aug 27, 2026Landman YoavCHIEF TECHNOLOGY OFFICERSale249,300$100.72$25.1MForm 4
Aug 13, 2026Simon FredericDirectorSale120,000$90.86$10.9MForm 4
Aug 13, 2026Landman YoavCHIEF TECHNOLOGY OFFICERSale45,000$90.86$4.1MForm 4
Aug 7, 2026Shlomi Ben HaimCHIEF EXECUTIVE OFFICERSale15,000$91.00$1.4MForm 4
Jul 23, 2026ZWARENSTEIN BARRYDirectorSale1,250$80.10$100.1KForm 4
Jul 17, 2026Landman YoavCHIEF TECHNOLOGY OFFICERSale45,000$87.23$3.9MForm 4
Jul 16, 2026Sela YossiDirectorSale25,000$87.43$2.2MForm 4
Jul 8, 2026Shlomi Ben HaimCHIEF EXECUTIVE OFFICERSale15,000$94.37$1.4MForm 4
Jul 7, 2026Landman YoavCHIEF TECHNOLOGY OFFICERSale700$99.00$69.3KForm 4
Jul 1, 2026Grabscheid EduardCHIEF FINANCIAL OFFICERSale561$92.61$52.0KForm 4

All 374 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Sources

The numbers on this page point here. Each one links to the record it came from.

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