FUEL on NASDAQ

Rocket Fuel Inc.

Logo: http://rocketfuel.com/newsroom, Non-free logo, via Wikipedia⁴

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Rocket Fuel was an ad technology company based in Redwood City, California. It was founded in 2008 by alumni of Yahoo!.³ From Wikipedia, CC BY-SA 4.0

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Last updated Oct 18, 2026.

Overview

2008Founded¹

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TickerFUEL on NASDAQ¹
IndustryServices-Computer Programming, Data Processing, Etc.¹
HeadquartersRedwood City¹
Websiterocketfuel.com
Legal formDelaware corporation¹
Incorporated inDE⁵
Business address2000 Seaport Blvd, Suite 400, Redwood City, Ca 94063⁵
Filer categoryAccelerated filer⁵

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Rocket Fuel was an ad technology company based in Redwood City, California. It was founded in 2008 by alumni of Yahoo!.³

Leadership

Who has led Rocket Fuel Inc., and when. Pick a name to see everywhere that person has worked.

Chief executive

Chair

President

Richard A. Frankel2013–2015

Chief financial officer

2010201520202025

Chief executive officerMonte Zweben Apr 28, 2015 to Apr 28, 2015⁶
Chief executive officerEmmett Randolph Wootton Iii. Nov 12, 2015 to Sep 6, 2017⁷
Chief executive officerGeorge H. John Sep 19, 2013 to Dec 1, 2014⁸
ChairMonte Zweben Nov 5, 2015 to Nov 5, 2015⁹
ChairGeorge H. John Sep 19, 2013 to Dec 1, 2014⁸
PresidentRichard A. Frankel Sep 19, 2013 to Apr 24, 2015¹⁰
Chief financial officerRex S. Jackson Mar 17, 2016 to Mar 17, 2016¹¹
Chief financial officerHenrik Gerdes Nov 1, 2016 to Nov 1, 2016¹²
Chief financial officerCal R. Hoagland Dec 1, 2015 to Dec 1, 2015¹³
Chief financial officerBela Pandya Oct 2, 2014 to Oct 2, 2014¹⁴
Chief financial officerDavid M. Sankaran Dec 16, 2014 to Mar 27, 2015¹⁵
Chief financial officerJ. Peter Bardwick Sep 19, 2013 to Feb 10, 2014¹⁶

Board members and other officers (16)

SVP, Intl & GM, PlatformDavid Gosen Feb 8, 2017 to Sep 6, 2017¹⁷
Executive Vice PresidentRichard A. Frankel Mar 11, 2016 to Jun 20, 2016¹⁸
Chief Revenue OfficerRichard Song Jul 28, 2016 to Sep 6, 2017¹⁹
SVP, EngineeringRichard Pittenger Sep 15, 2016 to Sep 6, 2017²⁰
SVP, Research & DevelopmentManu Thapar Nov 25, 2014 to Dec 22, 2016²¹
Co-Founder, VP, EngineeringAbhinav Gupta Sep 19, 2013 to Feb 10, 2014²²
VP/Managing Director, EuropeDominic Trigg Sep 19, 2013 to Dec 22, 2016²³
Board memberEmmett Randolph Wootton Iii. Nov 12, 2015 to Sep 6, 2017⁷
Board memberClark M. Kokich Sep 19, 2013 to Sep 6, 2017²⁴
Board memberJohn E. Gardner Sep 19, 2013 to Jun 10, 2015²⁵
Board memberMonte Zweben Sep 19, 2013 to Sep 6, 2017²⁶
Board memberRichard A. Frankel Sep 19, 2013 to Sep 6, 2017¹⁰
Board memberRonald E. F. Codd Sep 19, 2013 to Sep 6, 2017²⁷
Board memberSusan L. Bostrom Sep 19, 2013 to Sep 6, 2017²⁸
Board memberWilliam W. Ericson Sep 19, 2013 to Sep 6, 2017²⁹
General counselJoann Covington Feb 27, 2014 to Mar 27, 2017³⁰

Timeline

Nov 12, 2015New chief executive Emmett Randolph Wootton Iii. becomes CEO⁷
Apr 28, 2015New chief executive Monte Zweben becomes CEO⁶
Sep 19, 2013New chief executive George H. John becomes CEO⁸
2008Founded Founded¹

Links

Websiterocketfuel.com¹
X (Twitter)x.com/rocketfuelinc¹
Facebookwww.facebook.com/rocketfuelinc¹
WikipediaRocket Fuel Inc.
WikidataQ16968655
SEC EDGARCIK 1477200

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataRocket Fuel Inc. on Wikidata
2
SEC EDGARRocket Fuel Inc. filings on SEC EDGAR
3
WikipediaRocket Fuel Inc. on Wikipedia
4
Wikimedia CommonsRocket Fuel Inc. logo by http://rocketfuel.com/newsroom, Non-free logo
5
SEC EDGARRocket Fuel Inc. filings on SEC EDGAR
6
SEC EDGARMonte Zweben, Chief executive officer
7
SEC EDGAREmmett Randolph Wootton Iii., Chief executive officer
8
SEC EDGARGeorge H. John, Chief executive officer
9
SEC EDGARMonte Zweben, Chair
10
SEC EDGARRichard A. Frankel, President
11
SEC EDGARRex S. Jackson, Chief financial officer
12
SEC EDGARHenrik Gerdes, Chief financial officer
13
SEC EDGARCal R. Hoagland, Chief financial officer
14
SEC EDGARBela Pandya, Chief financial officer
15
SEC EDGARDavid M. Sankaran, Chief financial officer
16
SEC EDGARJ. Peter Bardwick, Chief financial officer
17
SEC EDGARDavid Gosen, SVP, Intl & GM, Platform
18
SEC EDGARRichard A. Frankel, Executive Vice President
19
SEC EDGARRichard Song, Chief Revenue Officer
20
SEC EDGARRichard Pittenger, SVP, Engineering
21
SEC EDGARManu Thapar, SVP, Research & Development
22
SEC EDGARAbhinav Gupta, Co-Founder, VP, Engineering
23
SEC EDGARDominic Trigg, VP/Managing Director, Europe
24
SEC EDGARClark M. Kokich, Board member
25
SEC EDGARJohn E. Gardner, Board member
26
SEC EDGARMonte Zweben, Board member
27
SEC EDGARRonald E. F. Codd, Board member
28
SEC EDGARSusan L. Bostrom, Board member
29
SEC EDGARWilliam W. Ericson, Board member
30
SEC EDGARJoann Covington, General counsel