How it started
History
Seeking to replace the loss-making of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege, in May or July 1998. GAC Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop.
Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of GAC Honda. A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.
Beginning in 2009, GAC Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible. The company also uses rail and road transport.
Everus is another car brand of the company, launched in 2011. Soon after, the company has a production capacity of 480,000 vehicles.
From 2016 to 2022, Acura will also be produced. On April 1, 2020, Honda Automobile (China) was acquired.
From Wikipedia’s article on GAC Honda, shared under CC BY-SA 4.0.2