How it started
Founding
Green & Black's was founded in 1991 by the couple Craig Sams and Josephine Fairley, organic food pioneer and journalist respectively. The name was derived from a wordplay — "Green" standing for the environmental concerns of the founders, and "Black" for the high cocoa solids chocolate they wished to provide. In 1994, the company began purchasing Fairtrade cocoa from Maya farmers in Belize for the Maya Gold chocolate bar, and was awarded the Worldaware Business Award in 1994 for good business practice, as well as the UK's first Fairtrade mark. The company has a small office in Punta Gorda, Belize.
Ownership changes and fairtrade
In May 2005, Cadbury Schweppes (latterly Cadbury plc) bought Green & Black's for an undisclosed sum, estimated to be around £20m. Cadbury pledged to run the company as a separate business.
Green & Black's Australia chocolate announced that it would convert 90% of its range to Fairtrade by the end of 2010, and its entire range by 2011.
In August 2017 the company launched its first product line, the Velvet Edition, which is neither Fair Trade nor Organic.
From Wikipedia’s article on Green & Black's, shared under CC BY-SA 4.0.2