GROV on NYSE

Grove Collaborative Holdings, Inc.

American retail-catalog and mail-order houses company, incorporated in Delaware.

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Last updated Oct 18, 2026.

Overview

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  • TickerGROV on NYSE
  • IndustryRetail-Catalog & Mail-Order Houses
  • HeadquartersDE
  • Incorporated inDE2
  • Business address1301 Sansome Street, San Francisco, Ca 941112
  • Filer category, Emerging growth company2

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

53.7%Gross margin3
-6.5%Operating margin3
-6.7%Net margin3
-14.6%Revenue growth, 20253
-$8.1MFree cash flow3

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Third Party Products brought in 59% of the revenue Grove Collaborative Holdings, Inc. broke down this way in fiscal 2025.

  1. Third Party Products$101.8M359%down 16% from 2024
  2. Grove Brands$71.9M341%down 13% from 2024
Products and services by year
Products and services20242025
Third Party Products$120.5M$101.8M
Grove Brands$82.9M$71.9M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue46¢$80.4M
  • Research and development4¢$7.5M
  • Selling, general and admin50¢$87.4M
  • Income tax0¢$33.0K

Out of $173.7M in revenue.3 The company lost money this year.

Financial statements

Revenue4563$173.7M in 2025−52% since 2020
0$100.0M$200.0M$300.0M$400.0M2020: $364.3M$364.3M20202021: $383.7M$383.7M2021+5%2022: $321.5M$321.5M2022−16%2023: $259.3M$259.3M2023−19%2024: $203.4M$203.4M2024−22%2025: $173.7M$173.7M2025−15%
Gross profit4563$93.3M in 2025−47% since 2020
0$50.0M$100.0M$150.0M$200.0M2020: $176.0M$176.0M20202021: $188.5M$188.5M2021+7%2022: $154.7M$154.7M2022−18%2023: $137.4M$137.4M2023−11%2024: $109.3M$109.3M2024−20%2025: $93.3M$93.3M2025−15%
Operating income4563-$11.3M in 2025−83% since 2020
-$150.0M-$100.0M-$50.0M02020: -$66.5M-$66.5M20202021: -$128.9M-$128.9M2021+94%2022: -$141.0M-$141.0M2022+9%2023: -$35.3M-$35.3M2023−75%2024: -$22.5M-$22.5M2024−36%2025: -$11.3M-$11.3M2025−50%
Net income4563-$11.7M in 2025−84% since 2020
-$150.0M-$100.0M-$50.0M02020: -$72.3M-$72.3M20202021: -$135.9M-$135.9M2021+88%2022: -$87.7M-$87.7M2022−35%2023: -$43.2M-$43.2M2023−51%2024: -$27.4M-$27.4M2024−37%2025: -$11.7M-$11.7M2025−57%

Every line of the income statement as filed: the last 2 fiscal years, latest first.3

Period ending2025-12-312024-12-31
Revenue, net$173.7M$203.4M
Cost of goods sold$80.4M$94.1M
Gross profit$93.3M$109.3M
Advertising$9.7M$10.3M
Product development$7.5M$18.5M
Selling, general and administrative$87.4M$103.2M
Operating loss-$11.3M-$22.5M
Interest expense$1.2M$12.8M
Loss on extinguishment of debt$0$5.0M
Changes in fair value of derivative liabilities-$404.0K-$9.9M
Other income, net-$455.0K-$3.1M
Total non-operating expenses, net$366.0K$4.8M
Loss before provision for income taxes-$11.7M-$27.4M
Provision for income taxes$33.0K$40.0K
Net loss-$11.7M-$27.4M
Less: Accumulated dividends on redeemable convertible preferred stock-$1.5M-$849.0K
Net loss per share attributable to common stockholders, basic-$13.2M-$28.3M
Net loss per share attributable to common stockholders, diluted-$13.2M-$28.3M
Net loss per share attributable to common stockholders, basic (in dollars per share)-$0.34-$0.76
Net loss per share attributable to common stockholders, diluted (in dollars per share)-$0.34-$0.76
Weighted-average shares used in computing net loss per share attributable to common stockholders, basic (in shares)39.0M shares37.0M shares
Weighted-average shares used in computing net loss per share attributable to common stockholders, diluted (in shares)39.0M shares37.0M shares

Compare Grove Collaborative Holdings, Inc. with another company

Leadership

Who has led Grove Collaborative Holdings, Inc., and when. Pick a name to see everywhere that person has worked.

Board members and other officers (20)

Former names

  • Virgin Group Acquisition Corp. IIFeb 12, 2021 to Jun 15, 20222

Timeline

  1. Aug 18, 2023New chief executive Jeffrey Michael Yurcisin becomes CEO9
  2. Jun 21, 2022New chief executive Stuart Landesberg becomes CEO10
  3. Mar 22, 2021New chief executive Joshua Bayliss becomes CEO11

Filings

561 filings to the SEC since October 2021: 5 annual reports, 17 quarterly reports, 64 major events, 284 insider forms, 57 large holders, 134 other. The latest 20:

  1. Oct 2, 20264 PRIMARY DOCUMENT EDGAR
  2. Oct 2, 20263 PRIMARY DOCUMENT EDGAR
  3. Oct 2, 20268-K EDGAR
  4. Sep 15, 20264 PRIMARY DOCUMENT EDGAR
  5. Sep 11, 20264 PRIMARY DOCUMENT EDGAR
  6. Sep 9, 20264 PRIMARY DOCUMENT EDGAR
  7. Sep 4, 20264 PRIMARY DOCUMENT EDGAR
  8. Sep 2, 20264 PRIMARY DOCUMENT EDGAR
  9. Sep 2, 20264 PRIMARY DOCUMENT EDGAR
  10. Sep 2, 20263 PRIMARY DOCUMENT EDGAR
  11. Aug 31, 20268-K EDGAR
  12. Aug 31, 2026SCHEDULE 13D/A EDGAR
  13. Aug 28, 20264 PRIMARY DOCUMENT EDGAR
  14. Aug 28, 20264 PRIMARY DOCUMENT EDGAR
  15. Aug 28, 20264 PRIMARY DOCUMENT EDGAR
  16. Aug 28, 20264 PRIMARY DOCUMENT EDGAR
  17. Aug 18, 20264 PRIMARY DOCUMENT EDGAR
  18. Aug 18, 20263/A PRIMARY DOCUMENT EDGAR
  19. Aug 18, 20264 PRIMARY DOCUMENT EDGAR
  20. Aug 18, 20264 PRIMARY DOCUMENT EDGAR

The 561 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last three years, summarized. The full record is on SEC EDGAR.

Insider trades and holders

Large holders

Investors who own more than 5% must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively. 57 such filings since October 2021, the latest 10:

  1. Aug 31, 2026SCHEDULE 13D/A
  2. Feb 12, 2026SCHEDULE 13G/A
  3. Sep 23, 2025SCHEDULE 13D/A
  4. Aug 11, 2025SCHEDULE 13D/A
  5. Aug 6, 2025SCHEDULE 13G/A
  6. Jul 8, 2025SCHEDULE 13D
  7. May 6, 2025SCHEDULE 13G/A
  8. Apr 18, 2025SCHEDULE 13D/A
  9. Feb 11, 2025SCHEDULE 13G/A
  10. Nov 8, 2024SC 13G/A

From Forms 4 and Schedules 13D and 13G filed with the SEC.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 28. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
Nvp Associates, LLC3,225,097$4.0M1.2%No change
Morgan Stanley2,652,556$3.3M0.0%−52,854
General Atlantic, L.P.2,474,859$3.1M0.1%No change
Vanguard Capital Management LLC1,280,768$1.6M0.0%+19,695
Sculptor Capital LP1,192,799$1.5M0.0%No change
StepStone Group LP380,925$476.2K0.0%+223
Geode Capital Management, LLC290,905$363.7K0.0%+14,215
Vanguard Fiduciary Trust Co148,912$186.1K0.0%+1,138
BlackRock, Inc.146,138$182.7K0.0%+28,473
Susquehanna International Group, Llp86,168$107.7K0.0%+12,404
Citadel Advisors LLC85,403$106.8K0.0%+70,581
State Street Corp73,880$92.3K0.0%No change
Bridgeway Capital Management, LLC67,025$83.8K0.0%No change
Northern Trust Corp64,996$81.2K0.0%−24,183
Renaissance Technologies LLC60,500$75.6K0.0%−7,400
Goldman Sachs Group Inc30,302$37.9K0.0%+1,681
Caz Investments LP26,700$33.4K0.0%+13,350
Two Sigma Securities, LLC13,688$17.1K0.0%New
First Manhattan Co. Llc.11,662$14.6K0.0%No change
Vanguard Global Advisers, LLC3,413$4.3K0.0%No change
1620 Investment Advisors, Inc.700$8750.0%No change
SBI Securities Co., Ltd.331$4140.0%No change
Activest Wealth Management183$2290.0%New
UBS Group AG140$1750.0%−2
Barclays PLC97$1210.0%New

13F reports cover disclosed long positions in U.S. stocks only.

Sources

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