Habit Burger & Grill

History

The Habit Burger Grill was founded on November 15, 1969, in Santa Barbara, California, as a family-owned business. It originally operated under the name The Hamburger Habit. In 1980, Brent and Bruce Reichard purchased the original location in Goleta. A second location opened in Ventura in 1997. They gradually expanded the chain to 17 units in Southern California.

In 2007, KarpReilly, a private equity firm, acquired a majority ownership in the company and began to rapidly expand the chain, including franchising. Not included in the sale were eight locations in Santa Barbara County, California, which remained under the ownership of the Reichard brothers.

In 2014, Habit had 109 locations either operating or under construction, including an expansion location in Seattle. At the time, the company was one of the fastest-growing fast food chains in the United States, with a 40% sales increase from 2012 to 2013. In November 2014, the company raised $83.7 million in an initial public offering. The share price immediately doubled. By 2016, growth had slowed significantly, in line with the burger business. In 2017, the company announced plans to expand into the United Kingdom with 30 restaurants.

In March 2020, Yum! Brands, the parent company of KFC, Pizza Hut, Taco Bell, and WingStreet, acquired Habit. The brothers decided to retire and sell their remaining restaurants to Yum! Brands in 2021. The operations shifted in March 2022.

In July 2024, the restaurants switched soft drinks, as a result of Yum! Brands' acquisition, from Coca-Cola to Pepsi. On August 28, 2024, the company renamed its restaurant chain to Habit Burger & Grill.