Private company

Health Insurance Innovations

Health Insurance Innovations (HII) is a product agnostic insurance technology platform. The firm has headquarters in Tampa, Florida and is listed on NASDAQ. The company uses a cloud-based platform for licensed independent agents to enroll customers in products provided by insurance companies which provide the actual coverage.3 It was founded in 2008.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2008Founded1
  • Industryhealth insurance1
  • HeadquartersTampa1
  • Websitewww.hiiq.com
  • Legal formpublic company1
  • Incorporated inDE5
  • Business address3450 Buschwood Park Dr., Suite 201, Tampa, Fl 336185
  • Filer categoryAccelerated filer5
  • LEI529900S0AD0TZ77CHM294
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressc/o Corporation Service Company, 251 Little Falls Drive, 19808 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 52338614

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Health Insurance Innovations (HII) is a product agnostic insurance technology platform. The firm has headquarters in Tampa, Florida and is listed on NASDAQ. The company uses a cloud-based platform for licensed independent agents to enroll customers in products provided by insurance companies which provide the actual coverage. The firm also provides billing and information services for both the clients and the agents.3

What it owns

What Health Insurance Innovations reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$15.3M7 Dec 31, 2019$11.9M7 Dec 31, 2018+28.7%
Accumulated depreciation$9.9M7 Dec 31, 2019$6.8M7 Dec 31, 2018+46.3%
Property and equipment, net$5.4M7 Dec 31, 2019$5.1M7 Dec 31, 2018+5.5%
Operating-lease assets (leased space)$500.0K7 Dec 31, 2019

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$3.8M7 Dec 31, 2019$9.3M7 Dec 31, 2018−59.5%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$135.2M7 Dec 31, 2019$41.1M7 Dec 31, 2018+229.1%
Intangible assets, net (excluding goodwill)$29.0M7 Dec 31, 2019$4.2M7 Dec 31, 2018+586.8%
Finite-lived intangibles, gross$39.4M7 Dec 31, 2019$16.5M7 Dec 31, 2018+138.6%
Accumulated amortization$18.6M7 Dec 31, 2019$12.3M7 Dec 31, 2018+51.1%
Finite-lived intangibles, net$20.8M7 Dec 31, 2019$4.2M7 Dec 31, 2018+394.0%

The story

The company was initially run by Health Plan Intermediaries, LLC., which was owned by Naylor Group Partners, LLC. In 2011, Health Insurance Innovations agreed to purchase the units of Health Plan Intermediaries, LLC. As of September 30, 2012, the company had 51 employees.

In March 2015, Michael Hershberger, senior vice president of finance and business development, was named the interim chief financial officer, principal financial officer, and principal accounting officer. Gavin Southwell was named CEO and president in 2016.

In 2018, Fortune listed Health Insurance Innovations as #1 of the Top 100 Fastest Growing Companies. In 2019, projected growth of the short-term medical insurance market and "healthcare policy changes of the present and future", such as the repealed Individual Mandate Penalty and future changes to State subsidies for Medicaid, were factored into an analysis of the firm by SeekingAlpha.

From Wikipedia’s article on Health Insurance Innovations, shared under CC BY-SA 4.0.6

Leadership

Who has led Health Insurance Innovations, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Michael W. Kosloske2013–2016
  2. Bruce Telkamp2015–2018
  3. Patrick McNamee2015–2016
  4. Gavin Southwell2016–2020

Chair

  1. Michael W. Kosloske2014–2016

President

  1. Michael W. Kosloske2014–2016
  2. Patrick McNamee2015–2016
  3. Gavin Southwell2016–2020

Chief financial officer

  1. Michael D. Hershberger2013–2019
  2. James P. Dietz2013
  3. Dirk A. Montgomery2014
  4. Erik M. Helding2019–2020

Chief operating officer

  1. Gary Raeckers2013–2015
  2. Bruce Telkamp2014–2015
  3. Josef A. Denother2016
2010201520202025
Board members and other officers (30)

Acquisitions

In 2014, the company acquired HealthPocket Inc. for $32M, a free website for consumers to compare health insurance plans online. It includes a variety of health insurance resources such as statistics, polls, and research. In 2016, RAND Corporation included HealthPocket in their consumer healthcare decision-making research report for policymakers, industry experts, and researchers interested in web design and consumer choice. In 2018, both HealthPocket founders made a planned transition and are no longer with the company.

In 2015, Health Insurance Innovations announced the acquisition of Agile Health Insurance (or AgileHealthInsurance), which sells short-term health insurance alternatives to Affordable Care Act insurance (“ACA” or Obamacare). Agile's website details prices for various private health insurance plans and allows consumers to apply for coverage online. The company is headquartered in Mountain View, CA and the current SVP and Head of Business Operations is Shaun Greene.

In 2019, Health Insurance Innovations announced the acquisition of TogetherHealth (or TogetherHealth, LLC), which is a direct-to-consumer platform that connects individuals with insurance carriers through consumer acquisition and engagement.

From Wikipedia’s article on Health Insurance Innovations, shared under CC BY-SA 4.0.6

Former names

  • Health Insurance Innovations, Inc.Nov 9, 2012 to Mar 5, 20205

Timeline

  1. Nov 17, 2016New chief executive Gavin Southwell becomes CEO8
  2. Nov 12, 2015New chief executive Patrick McNamee becomes CEO10
  3. Oct 20, 2015New chief executive Bruce Telkamp becomes CEO9
  4. Mar 12, 2013New chief executive Michael W. Kosloske becomes CEO11
  5. 2008Founded Founded1

SEC filer profile

How Health Insurance Innovations is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARBenefytt Technologies, Inc.2
  • CIK0001561387
  • Employer ID (EIN)46-12826342
  • Filer statusAccelerated filer2
  • Incorporated inDelaware2
  • Fiscal year endsDecember 312
  • Industry code (SIC)6411 Insurance Agents, Brokers & Service2
  • Business address3450 Buschwood Park Dr., Suite 201, Tampa, FL 336182
  • Phone(813) 397-11872
  • Public float$276.4M as of Jun 30, 20197
  • On EDGAR sinceNov 9, 20122
  • Filings629 in all: 4 (270), 8-K (96), 3 (33), SC 13G/A (33), SC 13G (31), 10-Q (23), SC 13D/A (14), 8-K/A (11)2
    All 43 form types

    CORRESP (11), UPLOAD (9), 10-K (8), 5 (8), 3/A (7), 4/A (7), DEF 14A (7), EFFECT (7), SC 13D (6), S-1/A (4), S-8 (4), S-8 POS (4), 424B3 (3), POS AM (3), S-3 (3), SC 14D9/A (3), SC TO-T/A (3), ARS (2), CT ORDER (2), DEFA14A (2), 10-K/A (1), 10-Q/A (1), 15-12B (1), 25-NSE (1), 424B4 (1), 424B7 (1), 8-A12B (1), DEFR14A (1), DRS (1), DRS/A (1), NT 10-Q (1), S-1 (1), SC 14D9 (1), SC TO-C (1), SC TO-T (1)

  • Latest filingsAnnual report (10-K) Mar 4, 2020
    Quarterly report (10-Q) Aug 10, 2020
    Proxy statement (DEF 14A) Apr 17, 2020
    Latest 8-K (8-K) Aug 21, 2020

Sources

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